Over 100 million will watch GoDaddy Super Bowl commercials tonight.
The world’s largest registrar along with the .co top level domain will get a lot of attention today.
That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name.
The first half commercial stars lingerie model Natalia Velez getting the body paint treatment from Jillian Michaels and Danica Patrick to promote .co. Velez was unveiled in person at DOMAINfest last week.
Many people wondered if .co got the “bang for its buck” that it expected after a similar GoDaddy commercial last year. I think we have our answer now.
The second half commercial features the Pussycat Dolls.
GoDaddy pre-released both commercials this year. It has pre-released ads in the past. This is a good strategy for the company, especially since it releases “continuations” of each commercial on Super Bowl Sunday. In other words, even if you see the commercials ahead of time you end up returning to view the continuation after the ad airs on TV. And the company doesn’t really care when you view its ads, as long as you end up on its site (and hopefully make a purchase).
Of course, pre-releasing also lets your competitors get some pre-game buzz, such as with this Name.com spoof featuring Denver running back Willis McGahee.
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Related posts:
- GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls
- GoDaddy to Advertise in 2010 Super Bowl
- .Co to return to Super Bowl in GoDaddy commercial

Domain name sales totalled $84,431,965 through Sedo in 2011, the company's 2011 Annual Domain Market Study that includes a review of the fourth quarter. However this was a significant drop on the 2010 calendar year when there was $101,438,953 in sales, a drop of $17,006,988. However it should also be noted that the $13 million sale of sex.com was included in 2010 figures.
NameSmash.com: Marksmen CEO, Ken Taylor, joined domain name valuation experts on the Thursday morning presentation at DOMAINfest 2012 in Santa Monica, CA. Ken joined moderator Lisa Box (Oversee.net), Paul Nicks (Go Daddy) and Liesbeth Mac-de Boer (Sedo) in providing advice on setting domain prices, as well as buying and selling strategies. The grou...
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Today however with the Super Bowl it goes a lot further.
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Domain Name Wire: Over 100 million will watch GoDaddy Super Bowl commercials tonight. The world’s largest registrar along with the .co top level domain will get a lot of attention today. That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name. The first half commercial stars lingerie model Natalia ...
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