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GoDaddy and .Co take center stage with Super Bowl Commercials

February 5, 2012Domain Registrars, Domaining, DomainnamewireComments Off

Over 100 million will watch GoDaddy Super Bowl commercials tonight.

The world’s largest registrar along with the .co top level domain will get a lot of attention today.

That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name.

The first half commercial stars lingerie model Natalia Velez getting the body paint treatment from Jillian Michaels and Danica Patrick to promote .co. Velez was unveiled in person at DOMAINfest last week.

Many people wondered if .co got the “bang for its buck” that it expected after a similar GoDaddy commercial last year. I think we have our answer now.

The second half commercial features the Pussycat Dolls.

GoDaddy pre-released both commercials this year. It has pre-released ads in the past. This is a good strategy for the company, especially since it releases “continuations” of each commercial on Super Bowl Sunday. In other words, even if you see the commercials ahead of time you end up returning to view the continuation after the ad airs on TV. And the company doesn’t really care when you view its ads, as long as you end up on its site (and hopefully make a purchase).

Of course, pre-releasing also lets your competitors get some pre-game buzz, such as with this Name.com spoof featuring Denver running back Willis McGahee.


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Related posts:

  1. GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls
  2. GoDaddy to Advertise in 2010 Super Bowl
  3. .Co to return to Super Bowl in GoDaddy commercial

Sedo Study Shows $17m Drop In 2011 Sales

February 5, 2012Domaining, Domainnews, GeneralComments Off

Sedo logoDomain name sales totalled $84,431,965 through Sedo in 2011, the company's 2011 Annual Domain Market Study that includes a review of the fourth quarter. However this was a significant drop on the 2010 calendar year when there was $101,438,953 in sales, a drop of $17,006,988. However it should also be noted that the $13 million sale of sex.com was included in 2010 figures.

Ken Taylor Among Expert Panelists at DOMAINfest 2012

February 5, 2012DomainingComments Off
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February 5, 2012DomainingComments Off
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Vote For Your Favorite Super Bowl Commercial Using The Shazam App

February 5, 2012DomainingComments Off
 The Domains: The wildly popular Shazam App, which normally tells you what song you just heard on the radio or TV or at a bar or disco. Today however with the Super Bowl it goes a lot further. I used Shazam last night during the 1st NFL Honors Award show broadcast on NBC last night and instead of getting the name and artist of one of the songs pla...

GoDaddy.com / .co 2012 Super Bowl Home Page Revealed

February 5, 2012DomainingComments Off
 DotWeekly: GoDaddy.com is prepping for the big game today and has already changed its home page hours before the Super Bowl® is ready to air. The main focus on the home page is for the two Super Bowl commercials they are running with a large video box and they also added GoDaddy Girl® Jillian Michaels alongside

WIPO: Trademark Rights Protection Mechanisms for New gTLDs

February 5, 2012Domaining, Domainnews, GeneralComments Off

WIO logoFor ICANN’s New gTLD Program, a range of “Rights Protection Mechanisms” (RPMs) has been established. Prior to any new gTLDs being approved and becoming operational, these new gTLD RPMs include pre-delegation objection procedures described in more detail on the Center’s dedicated portal: Legal Rights Objections under ICANN’s New gTLD Program – Filing a Legal Rights Objection at WIPO: What You Need To Know.

Papa Johns Sponsors Wrong Super Bowl

February 5, 2012DomainingComments Off
 DotWeekly: Papa Johns® pizza company is making a huge marketing push with the 2012 Super Bowl and is the official pizza sponsor of the game! The problem for them… they are not sure if they are sponsoring Super Bowl XLV or XLVI Right under the XLVI logo in the upper right hand corner, it states: Official

GoDaddy and .Co take center stage with Super Bowl Commercials

February 5, 2012DomainingComments Off
 Domain Name Wire: Over 100 million will watch GoDaddy Super Bowl commercials tonight. The world’s largest registrar along with the .co top level domain will get a lot of attention today. That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name. The first half commercial stars lingerie model Natalia ...

Willis McGahee in Name.com Spoof of GoDaddy .CO Super Bowl Commercial

February 5, 2012DomainingComments Off
 Elliot Silver: The tradition of spoofing Go Daddy’s .CO commercial has continued in 2012. Name.com posted this humorous video of Denver Broncos star running back Willis McGahee in a spoof of Godaddy’s “Body Paint” Super Bowl commercial. With all due respect to McGahee, I prefer the Godaddy commercial starring Godaddy girl Na...