DNSpeculator.com: I was reviewing the list of “hyphenated dot com” domains today at buydomains.com. The domain prices have gone up substantially. It does appear the hyphenated dot com names are under accumulation.
I have two hyphenated domain names I purchased from buydomains.com: 1) gold-watch.com and 2) baby-crib.com. Both are generic p...
Good URL Bad URL: URL-aholic Jeremy Williams reminds us that Leading Caps are as important on Twitter as they are when promoting domain names. As I once tweeted... #curseallyoupeopleandyourlowercasehashtags #IsntThisEasierToRead? Have we learned nothing from (Of course, I had to use the http in the tweet so that the URL would be hyperlinked so don't...
Good URL Bad URL: Brian Lieberman spotted this back patch and asked, JackSoldSouth or JacksOldSouth? My response: either way it's going down.
Good URL Bad URL: Peter Askew, of SkewURL fame, captured this oddity that shows up in the final frame of a Coldwell Banker TV ad. It looks like an URL, it's placed like an URL (briefly at the end of the spot) but it's a NotURL. While I applaud Coldwell Banker for promoting its iPhone and Android apps along with its website (thankfully they stopped sh...
Good URL Bad URL: First time URL-spotter William Alvarez served up this one. Why do marketers insist on alllowercase and /slashes?!? If they used a subdomain and peppered in some Leading Caps, this URL would really stick, you know... like white on rice!
DNJournal: Associated Cities, the organization that stages the GeoDomain Expo has become a non-profit trade association and members have elected new officers to lead the group. Fred Mercaldo of Scottsdale.com was chosen President and Jessica Bookstaff of PigeonForge.com becomes Secretary/Treasurer.
Inside Domaining: Auction Detail - Sedo.com Click headline to bid. This 3D domain name auction ends May/05/10 01:18 AM EST. 1,000 Euro reserve is met.
Next month’s event just got more interesting.
I’ll say this about Oversee.net and its DOMAINfest conferences: it always responds to feedback.
The company just announced that it’s beefing up its one day event to be held on May 13 in Fort Lauderdale, Florida. Some of the rumblings on blogs and message boards when the company first announced its “Power Networking” days was that it seemed more like an excuse to hold an auction. But the new agenda has more substance including a keynote. Here’s the agenda for the day, which starts at 10:30 AM:
Internet Trends – Jeff Kupietzky, CEO & President, Oversee.net
Keynote – Jay Berkowitz, Author of Ten Golden Rules
Power Networking- Meeet the Experts
-Website Development Tips and Success Stories.
-Keyword Tools and Tactics in Buying Domains and Acquiring Traffic.
-Domain Buying, Selling & Valuation Trends
-Legal Q&A – Intellectual Property & Domain Names.
Moniker Premium Auction
Oversee made a change to its main event last January based on feedback as well. It ditched LAUNCHfest, which was receiving luke-warm reviews, and doubled up its PITCHfest instead.
© DomainNameWire.com 2009.
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DomainStryker.com: Yup, that is right… If there is some money to be made with the right keyword domains, I am all about it !!! Sex tourism, food brokers, car tracking, reunion island, kurta’s, private label rights, coin buying, breast exams, video conversion, fingerboarding, boxed sets, muscle building supplements, natural breast enhancemen...
Creating a marketplace is tough, but the rewards are high.
One of the challenges new companies offering domain name services face is that of creating a market. It’s the age old question of the chicken and the egg. Which comes first, the supply or the demand? To get sellers you need buyers and vice versa.
This isn’t limited to domain marketplaces in terms of buying and selling domain names.
Starting a parking company. Consider the typical domain name parking company. First you need to get a contract with Google or Yahoo for an ad feed. To do this, you need to monetize a substantial inventory of domain names just to get a meeting. And the more domains, the better your payout from Google or Yahoo. But how can you get more people to park their domains with you when you are getting a lower cut from the ad provider, making it hard to compete with larger parking companies?
A typical solution for parking companies is for them to own their own substantial portfolio. A number of domain parking companies have sprung up thanks to the parking company’s own domain portfolios. One option for newer parking companies: offer a higher percentage of your cut to the domainer. Even if Google is paying you less because of your volume, you can come close to matching the revenue paid out by bigger companies. As you get more domains you can decrease your payout percentage without lowering the domainer’s take.
New Monetization. Another example of a company that is facing the market challenge is Root Orange. The company leases category killer domain names on a city-by-city basis. If you’re the owner of one of these domains you could, in theory, make more money in the long run on Root Orange than with traditional PPC or using the domain for only one “site”.
But what happens the first day your domain goes live on Root Orange? It’s not like 50 cities will be leased in the first month.
Root Orange tries to “pre-sell” certain domains before bringing them onto its platform, but this is also challenging. It’s hard to get business owners to lease the domains before they’re even on the system.
Another solution is to allow domain owners to continue to park the domain and earn PPC revenue for any city that isn’t sold yet.
Aftermarkets. Of course, the prototypical marketplace in the domain industry is a place to buy and sell domain names. Asking domainers to spend time uploading inventory is fruitless if you can’t guarantee buyers on the other end.
There are several solutions to this. Consider Bido, which started with one auction a day. By offering only one auction, it was able to ease the supply side of the equation while focusing on building the demand side. Once it attracted buyers, it was able to open up the supply side.
Another tact is to focus on a smaller niche. 4.cn is proving successful by focusing on the Chinese domain market.
Although the challenges of creating any marketplace are plentiful, the results of executing it are powerful and profitable. Once an effective marketplace is operating, the owner can sit in the middle while the economic forces of the market do the work.
© DomainNameWire.com 2009.
Review and rate domain name parking companies at Parking Judge.
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