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Absolut Vodka Can Now Get Into the Marijuana Business

April 24, 2011absolut vodka, Domaining, Domainnamewire, National Arbitration Forum, Policy & Law, udrpComments Off on Absolut Vodka Can Now Get Into the Marijuana Business

New York photographer must give up domain name with spoof Absolut Vodka ad.

A joint with your Absolut Vodka?

V&S Vin & Sprit Aktiebolag, the company behind Absolut Vodka and its iconic advertising campaigns, has won the transfer of the domain name AbsolutCannabis.com from a New York photographer.

Brantley Carroll registered the domain name and published a mock Absolut ad on the site for Absolut Cannabis.

He apparently offered copies of the mock ad for sale through the web site.

Now the site — which will disappear from the web within 10 days — says it is meant to be satire about alcoholism and drugs.

The site’s title now reads “POP CULTURE SATIRE ABSOLUT VODKA Photographer has deadly message on alcoholism and race!”

Carroll writes:

THIS PAGE WAS CREATED AS SATIRE AND AS AN EDITORIAL PIECE ON BASIC HUMAN RIGHTS IN AMERICA. IF YOU ARE BLACK IN AMERICA AND A TEENAGER YOU ARE 12 TIMES AS LIKELY TO BE ARRESTED FOR MARIJUANA THAN A WHITE KID THE SAME AGE. MEANWHILE ALCOHOL PRODUCING COMPANYS MAKING A FORTUNE ADVERTISING HARD SPIRITS IN TOUGH INNER CITY NEIGHBORHOODS…

A National Arbitration Forum panel ruled that, by offering the poster for sale, Carroll had clearly registered the domain name in bad faith.

What would the outcome have been had he not offered the poster for sale through the web site?


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