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Adlink Group Rebrands as Sedo Holding, Changes Ticker to SEDO

March 24, 2010adlink group, Domaining, Domainnamewire, sedo, UncategorizedComments Off on Adlink Group Rebrands as Sedo Holding, Changes Ticker to SEDO

Adlink Group renamed to Sedo Holding.

Adlink Group, the parent company of domain name brokerage and parking company Sedo, is changing its name to Sedo Holding. The company will also change its stock ticker to SEDO on the Frankfurt Stock Exchange. [Updae: the change will go into affect after the formal stockholders meeting scheduled for May 19th.

The new name has been in the works since the company sold off its display advertising business, which was called Adlink. As part of the agreement, Adlink Group had to change its name within a fixed period of time. Sedo Holding will be the parent company of both Sedo and affiliate network Affilinet.

This is good news for the domain name industry as it will create more awareness for the Sedo brand, and domain name sales and parking in general.

Shares in the company are currently trading for about 3.70 EUR, giving the company a market cap just over 100M EUR.


© DomainNameWire.com 2009.

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Sedo Founders Sell Remaining 24% of Company, Schumacher Promoted

September 30, 2009adlink group, Domain Services, Domaining, Domainnamewire, sedoComments Off on Sedo Founders Sell Remaining 24% of Company, Schumacher Promoted

AdLINK has purchased the remaining 24% of Sedo and promoted its managing director.

SedoSedo parent company AdLINK Group has purchased the outstanding 24.06% of Sedo shares owned by its founders. AdLINK will purchase the shares for 5.5M EUR in cash plus 4.25 million shares of AdLINK. At today’s exchange rates and stock price, and assuming no restrictions on the stock, that values Sedo at about $130 million.

Sedo Managing Director Tim Schumacher has also been named as the new CEO of AdLINK. AdLINK will also be changing its name, to be finalized in 2010.

AdLINK group had sales of 102.1M EUR in the first half of 2009, a 10.3% drop compared to the same period in 2008. Its earnings fell to 1.4M EUR, a 72% drop from 2008.

Sales in the Sedo division dropped 23.4% year-over-year to 22.6M EUR. Due to a “quality and efficiency” process, the number of domains available on Sedo also dropped in the first half of the year. However, the number of registered users jumped to 894,000.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Sedo’s Parent Company Sells Display Marketing Business
  2. Domain Stocks Pummeled
  3. Sedo Domain Sales Booming as Parking Flounders