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About 100 ANA members apply for new top level domains

June 15,, association of national advertisers, Domaining, Domainnamewire, new tlds, Policy & LawComments Off on About 100 ANA members apply for new top level domains

Around 20% of Association of National Advertisers members applied for new TLDs, but many may have been defensive.

One of the most outspoken — and tardy — groups to lobby against ICANN’s expansion of the internet namespace was Association of National Advertisers (ANA).

The group lists close to 500 members on its web site, and it appears that around 100 of them ended up applying for new top level domains. (I count 92, but it’s very hard to get this precise given various names and affiliations.)

Of course, that doesn’t mean these members were excited about applying. In almost all cases the members applied for only their brand name(s). They may have seen it as a defensive necessity, even if there was little chance of someone else being awarded the domain.

Here are some examples of ANA members that applied for their brands, despite little chance of someone else applying for them (and almost no chance of them being approved for someone else):


You might blame ANA in part for any defensive registrations. It certainly instilled fear in its membership about scenarios that were very unlikely — if not impossible — to play out.

A small handful of members also applied for generic top level domains. Allstate, for example, applied for both .CarInsurance and .AutoInsurance.

Two ANA members will face off over their proposed generic domain: Both Walmart and Safeway applied for .grocery.

© 2011.

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Related posts:

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  2. Over 40% of Fortune 100 apply for top level domain names
  3. FIBA to apply for the .basketball top level domain

ICANN CEO Snaps Back at ANA Over New TLDs

August 10, 2011association of national advertisers, Domaining, Domainnamewire, icann, Policy & Law, rod beckstromComments Off on ICANN CEO Snaps Back at ANA Over New TLDs

Beckstrom responds to advertising group with strongly worded letter.

ICANN CEO Rod Beckstrom has responded (pdf) to a letter (pdf) from Association of National Advertisers (ANA) that had demanded ICANN suspend its plans for the new top level domain name program.

Beckstrom informs IANA that “The assertions in your letter are either incorrect or problematic in several respects.”

He stresses that the program is the culmination of work with every stakeholder in the ICANN process including 45 public comment periods (one of which ANA submitted comments for).

Beckstrom writes:

Your letter also claims that the program represents “unrestricted expansion” or allows “virtually any word or phrase.” These statements demonstrate a lack of understanding of Program details. More research on your part would have revealed: (i) restrictions on delegation rates; (ii) string requirements and limitations; (iii) required applicant background, financial and technical qualifications; (iv) objection processes for infringing and other inappropriately applied-for strings; and (v) standing registry operator obligations in the registry agreement.

He then explains actions ICANN took that address all five of ANA’s concerns it submitted during public comment periods.

And for a closing salvo, Beckstrom informs ANA that it isn’t scared about legal posturing:

Please be advised that ICANN will vigorously defend the multi-stakeholder model and the hard-fought consensus of its global stakeholder participants, its duty to act in accordance with established bottom-up processes, and its responsibility to the broad public interest of the global Internet community, rather than to the specific interests of any particular group.

© 2011.

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Related posts:

  1. ICANN Should Create Filter Before Opening Comments on New TLDs
  2. Commentless Comment Periods at ICANN
  3. Registry Group Asks ICANN To Remove All Pricing Rules on New TLDs