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MSNBC Buys to Complement Twitter Handle

January 5,, Domain Sales, Domaining, Domainnamewire, msnbc, twitterComments Off on MSNBC Buys to Complement Twitter Handle

With Twitter handle in hand, MSNBC buys matching domain name.

File this under breaking news: the MSNBC Digital Network has purchased the domain name

What makes this interesting is that the purchase seems to have originated from MSNBC’s use of the @breakingnews twitter handle, which has over 1.5 million followers.

The acquisition is a big win for PV Media Group, which launched the BreakingNews web site a little over a year ago. I interviewed CEO James McDonald when the site launched, and it was clear that McDonald understood the value of a great domain name:

“Our brand will be built anytime there is breaking news anywhere,” McDonald said at the time. is obviously a great domain name for MSNBC. But I also find this acquisition unique from a Twitter perspective. Most of the time people have a domain and try to get the Twitter handle to match it; this time the company had the twitter handle and wanted the matching domain name.

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  1. a Great Domain Drives the Business
  2. 1 Million Tweets: Clever Twitter Idea
  3. Why I’m Not Going to Follow You on Twitter