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Why BuyDomains’ lawsuit over FACI.com makes sense

May 7, 2012buydomains, Domaining, Domainnamewire, lawsuit, NameMedia, Policy & Law, udrpComments Off on Why BuyDomains’ lawsuit over FACI.com makes sense

Lawsuit over FACI.com is about more than just a single domain name.

In April I wrote about how a WIPO panel “stole” FACI.com from BuyDomains (NameMedia) in a faulty UDRP decision. I also mentioned that I hoped BuyDomains would turn to the courts to over the issue.

On Friday George Kirikos noticed that the company did indeed turn to the courts, filing a lawsuit in Massachusetts. The suit is fairly bread-and-butter for declaratory and injunctive relief.

NameMedia doesn’t always challenge adverse UDRP decisions in court. But filing this suit was a smart move. Here’s why.

It can keep the domain

This one is kind of obvious. By filing the lawsuit the UDRP will be stayed and NameMedia can keep the domain pending the outcome of the suit.

I’m not sure how much the company would have sold this domain for. Odds are it will spend more on the lawsuit than the domain is worth to it. But…

Ward off future UDRPs

The biggest reason to file a case like this is to put other potential complainants on notice: you’ll fight to protect your property.

Tucows has sent this message loud and clear. If you file a UDRP against the company they will take you to court. In Ontario, no less. It amazes me that some companies still file UDRPs against Tucows’ surnames portfolio. It’s a waste of money. If you win the UDRP you’ll find yourself on the other end of a lawsuit. I guess some complainants still don’t know how to use Google to find the many stories about Tucows doing this.

Have a cleaner image

UDRP losses can be used against you in future UDRP cases. If NameMedia wins this lawsuit, then any future complainant that cites the FACI.com loss will be greeted with a response about how that loss didn’t stick.

There’s also the issue of retroactive penalties for UDRP losses. ICANN’s guidebook for new top level domains labels anyone who has three “final” adverse cybersquatting rulings within a specified period of time as a bad apple. They (technically) can’t apply for new TLDs. Who knows when another retroactive penalty will be slapped on domain name owners?


© DomainNameWire.com 2011.

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NameMedia sells VSAT.com for $61,600

September 28, 2010Afternic, buydomains, Domain Sales, Domaining, Domainnamewire, NameMedia, yummynamesComments Off on NameMedia sells VSAT.com for $61,600

Four character domain name appears to go from end user to end user.

NameMedia, which operates Afternic and BuyDomains, has brokered the sale of VSAT.com for $61,600. Historical whois records show the seller is Metro Communications Company, Inc of Illinois. The buyer is using whois privacy, but VSAT.com is now forwarding to VSAT.eu, the site of Elektrikom Satellite Services.

Other notable .com sales include:

lakegeorgehotels.com $18,000.00
collectionsagency.com $10,000.00
impure.com $8,800.00
modernbath.com $7,500.00
wholesaletile.com $7,500.00
glaven.com $7,088.00
amei.com $7,000.00
connecthealth.com $7,000.00
columbiamd.com $5,839.00
MagneticCalendars.com $5,600.00
visionize.com $5,400.00
smartteam.com $5,188.00
internationalmobile.com $5,140.00
secdata.com $4,888.00
sierrawest.com $4,788.00
kaese.com $4,750.00
taxfast.com $4,000.00
stylingstudio.com $3,988.00
utrackit.com $3,807.00
teleshow.com $3,670.00
alphabit.com $3,500.00
embryodonation.com $3,500.00
SolarSkimmer.com $3,500.00
ltue.com $3,404.00
globalreports.com $3,300.00
recoverygroup.com $3,190.00
theconflict.com $3,188.00
intaxi.com $3,000.00

The company also brokered diaspora.net along with Tucows’ YummyNames for $11,000. Other .net/.org sales include:

heaters.net $4,900.00
medilink.net $4,188.00
theconflict.net $3,988.00
nbha.org $2,889.00
airmattress.net $2,188.00
handblender.net $2,160.00
karisma.net $2,088.00
tandf.net $2,088.00
menergy.net $2,088.00
gazo.net $2,027.00


© DomainNameWire.com 2010.

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  3. NameMedia Sells $600k Worth of Domains, Vivant.com for $30,000

The Truth About NameMedia, Afternic, and BuyDomains

September 2, 2010Afternic, buydomains, Domain Sales, Domaining, Domainnamewire, NameMediaComments Off on The Truth About NameMedia, Afternic, and BuyDomains

Here’s why NameMedia sells more of its own domains than clients’ domains.

Every once in a while I feel like going on a rant. So here goes.

There’s been a lot of talk on both my blog and others about NameMedia, which operates BuyDomains and AfternicDLS.

NameMedia owns its own portfolio of domains which it sells through its platform. It also allows other domain owners (i.e., you) to sell domains via its AfternicDLS system, which then syndicates through its sales network.

Here’s the issue people raise: when NameMedia used to report its weekly sales, most of the domains that sold were NameMedia’s own domains. Why was there not a proportionate number of customer domains selling?

I’ll tell you why. Because NameMedia has a disproportionate amount of reasonably priced and categorized domains for sale on its premium distribution network.

Priced (reasonably) and categorized

When you list with Afternic you have a choice of listing a price or as “make offer”. If you list an actual price your domain is much more likely to sell to an end user.

You can also categorize your domain. Domains that are categorized are 2.8 times more likely to sell than uncategorized listings.

So if you haven’t priced your domains and categorized them, you won’t sell nearly as many as NameMedia does. And if you don’t price your domains within the end-user sweet spot of under $5k (more like $1k-$2k), it will be even harder to sell.

Promotion Levels

You have three choices when it comes to selling your domains with NameMedia through AfternicDLS.

The first is Basic Distribution. This means your domains are just listed on Afternic.

I suspect that most people who complain about lack of success with AfternicDLS choose basic distribution and don’t price their domains.

There’s absolutely no way you can sell the same percentage of your domains on AfternicDLS as NameMedia does if this is how you’re listing your domains.

The second level is Expanded Distribution, which syndicates your listings to 20 partners. This is definitely a step up from basic listings, and all things being equal your domain on Expanded is three times as likely to sell as on Basic.

But the magic is in the third listing level, Premium Distribution. These domains also show up when people search for domains at Network Solutions and Register.com. More importantly, customers are able to buy the domains directly at those registrars and instantly get the domain in their account.

Domains listed in Premium Distribution have 18x the sales velocity of domains in Basic Distribution.

So let’s assume you have actually priced all of your domains reasonably and categorized them well. Let’s also assume your domains are comparable to NameMedia’s own portfolio and you have as many domains at the company owns. But you list them on Basic. NameMedia is still going to outsell you 18-to-1.

You’re really comparing apples to oranges if you gripe about that.

Now there’s only one advantage NameMedia has to you if you actually use the Premium level and all other factors are kept constant: NameMedia’s own domains are syndicated through the GoDaddy registration path. That is not currently an option for its customers (although you can do that directly with GoDaddy).

But isn’t there a salesperson conflict of interest?

This is a fair question. Wouldn’t NameMedia’s phone sales reps have an incentive to sell the company’s own domains rather than yours?

The answer is yes, only if you don’t price your domains correctly and list them at the Premium level.

Sales reps make the same commission selling one of your names as one of NameMedia’s. But let’s put yourself in a sales rep’s shoes.

Phone rings. Person is interested in two domains, one of which is a customer domain and one is the company’s own domain. I can quote the buyer a price on the NameMedia domain and sell it to them instantly, which is a big advantage for me as a salesperson. If the AfternicDLS customer has priced the domain, I can quote the price and sell it instantly only if it is priced and listed at Premium level.

Now the customer starts to bargain. Both domains are priced at $3,000 and the seller wants to spend $2,000. For the NameMedia domain I can run down the hall to my sales manager and see if he will let it go for $2,000.

I can’t do that with the client’s domain. Or can I? Actually, yes. If the client put a floor price on his listing, I can negotiate directly with the buyer without even contacting the seller.

So, in a nut shell, here’s how to get a NameMedia sales rep to sell your domain on part with its own:

-Price it reasonably
-Add a floor price
-Choose Premium Distribution so they can sell and transfer the domain immediately to the buyer

The bottom line

Have you ever purchased a product at Amazon.com that was sold by a third party? It’s interesting. Amazon actually lists its competitors and their prices next to the product. You can either buy it from Amazon or buy it from a partner and Amazon takes a commission. They don’t discriminate; if a third party seller offers it for less they’ll actually list the competitor above Amazon.com in the purchase options.

It’s the same thing here. If you compare apples to apples, NameMedia will sell the same proportion of your domains as it does its own.

I’ll leave you with one thought: if NameMedia sells so few client domains, why does it spend so much money courting domainers to sell on its system? Surely it should just cut domainers out of the picture and concentrate on selling its own domains. That would save a lot of hassles.

Hmm. I hope the tides never change so much that NameMedia considers doing that. That would be a big loss for domainers.


© DomainNameWire.com 2010.

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Related posts:

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  3. 10 Reasons You’re Not Selling More Domains

CDRate.com Domain Sells for $42,500

August 4, 2010Afternic, buydomains, Domain Sales, Domaining, Domainnamewire, NameMediaComments Off on CDRate.com Domain Sells for $42,500

Rates are low, but domain prices are high.

If you’ve shopped for a certificate of deposit rate recently, you were probably disappointed by the results. Bankrate reports the typical 6-month CD is returning just 0.85%. Perhaps you should invest in domain names instead? One of NameMedia’s (runs Afternic and BuyDomains) top reported sales this week was for CDRate.com at $42,500. The domain gets some traffic according to Compete.com.

NameMedia releases only a small fraction of its weekly sales, but here are some other notable ones from the past week:

superwifi.com $10,000.00
indoorairquality.com $8,790.00
InternetMarketingBusiness.com $8,000.00
OnlinePersonalTraining.com $7,500.00
ecru.com $5,000.00
RESIDENTIALREHAB.com $3,000.00
storagedata.com $3,000.00
duiflorida.com $2,800.00
shapesolutions.com $2,799.00
twothirds.com $2,750.00
woofipedia.com $2,750.00
attractclients.com $2,750.00
AdventureBikes.com $2,500.00
MrCamper.com $2,500.00
YouAward.com $2,495.00
RegistryCleanerDOWNLOAD.com $2,488.00
everythingsolar.com $2,399.00
motivationalinterviewing.com $2,200.00
TruckOff.com $2,088.00
ChairDirect.com $2,000.00
zahnkosmetik.com $2,000.00
DiamondStaff.com $1,895.00
kartwheel.com $1,860.00
cloudhouse.com $1,600.00
FlexLending.com $1,595.00
iheartsports.com $1,562.00


© DomainNameWire.com 2010.

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Pig.com Domain Name Sells for $125,000

June 15, 2010adam dicker, Afternic, buydomains, Domain Sales, Domaining, Domainnamewire, NameMedia, sedoComments Off on Pig.com Domain Name Sells for $125,000

NameMedia scores six figure domain name sale.

DNForum owner Adam Dicker has sold the domain name Pig.com for $125,000 with the help of NameMedia. Dicker purchased the domain name for $50,000 in 2006. In 2007 he was hit with a UDRP case brought by New Pig Corporation, but of course he prevailed in the case.

The company also sold one of its own domain names, Tortillas.net, for $9,300. If that looks familiar, it’s because the domain name sold through its listing on Sedo. NameMedia owns Afternic.com and BuyDomains, but also sells domain names through various other platforms.

Here are some other .com domain names sold by NameMedia over the past week:

barrywhite.com $ 20,000.00
totalmarketing.com $ 15,000.00
companyloans.com $ 13,000.00
techhelper.com $ 9,000.00
hotelroma.com $ 8,750.00
buyglasses.com $ 8,100.00
shownic.com $ 8,030.00
militaryantiques.com $ 7,500.00
HeadChefs.com $ 6,000.00
EuroLotteries.com $ 5,600.00
BagCheck.com $ 5,500.00
dealmonster.com $ 5,300.00
corefour.com $ 5,300.00
icountry.com $ 5,088.00
twofer.com $ 5,000.00
privity.com $ 5,000.00
rockup.com $ 4,500.00
SportsOrganizer.com $ 4,500.00
avivar.com $ 4,488.00
hostfirst.com $ 4,400.00
novasystems.com $ 4,188.00
reliablenews.com $ 4,000.00
WirelessHut.com $ 3,999.00

Notable non-.com sales include:
club.org $ 7,500.00
laserprinter.net $ 5,088.00
atn.net $ 5,000.00
netpage.org $ 4,488.00
fundraise.net $ 4,200.00
findajob.net $ 4,188.00
eyeware.net $ 4,188.00


© DomainNameWire.com 2010.

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AfternicDLS Offers Free Memberships Again

June 15, 2010Afternic, afternicdls, buydomains, Domain Services, Domaining, DomainnamewireComments Off on AfternicDLS Offers Free Memberships Again

Membership offer good through the end of the month.

Afternic is again offering a free membership, a $19.95 value. The membership allows you to list domain names for sale on AfternicDLS, including Expanded and Premium promotion. Using these listing options enables you to get your domain name listed on a number of sites. Afternic’s partner sites include GoDaddy Auctions, Register.com, Network Solutions, and of course sister site BuyDomains. Premium promotion allows you to list domain names with fixed prices on various sites using “instant fulfillment”, where people can instantly purchase and take delivery of the domain names.

If you already list your domain names on Sedo, I recommend also listing them on AfternicDLS. The network reaches the end user market and the company extensively advertises to small businesses. The company says it processes 35 million monthly domain searches.

To get the free annual membership, send an email to PremiumPromotion@Afternic.com or call their Service Center at 1-866-351-9586 (US), +1 781-839-7990 (Worldwide) and mention the email offer for a free membership. The offer runs through the end of the month.


© DomainNameWire.com 2010.

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Afternic Offers Free Membership in April

April 22, 2010Afternic, buydomains, Domain Sales, Domaining, DomainnamewireComments Off on Afternic Offers Free Membership in April

Company offers free membership through the end of April.

AfternicAfternicDLS is offering free sellers memberships — but the offer ends April 30.

Afternic usually charges $19.95 to become a seller on its platform, and $1.00 for a buyer-only membership. Its chief competitor Sedo doesn’t charge for accounts.

However, given Afternic’s historic focus on sales instead of domain parking, the fee makes sense. The seller fee limits the amount of users who merely flood the system with low value domains. The buyer fee validates the identity of buyers.

To take advantage of the deal, you can email PremiumPromotion (at) Afternic.com or call the company’s service center at 1-866-830-6451 (US), +1 339-222-5139 (Worldwide).

I highly recommend people list their domains for sale on both Afternic and Sedo, as they each have different reach. Afternic, through its parent NameMedia and the BuyDomains site, focuses on end users. Sedo leans more toward the domain investor market, although it also has a number of end user clients.


© DomainNameWire.com 2009.

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NameMedia Sells $600k Worth of Domains, Vivant.com for $30,000

January 12, 2010Afternic, buydomains, Domain Sales, Domaining, Domainnamewire, NameMediaComments Off on NameMedia Sells $600k Worth of Domains, Vivant.com for $30,000

With help of $30k sale, NameMedia clocks another solid sales week.

It’s another week and another $600,000 plus in domain name sales for powerhouse NameMedia, which operates BuyDomains and Afternic. The company sold 327 .com domain names at a median price of $1,000 and 78 other domain names for a median price of $794.

The top sale for the week was Vivant.com for $30,000. Although the domain hasn’t transferred to the new owner yet, a search for “Vivant” on Google reveals a number of potential buyers, including a skincare pharmaceuticals company.

Other notable sales include SpinalInjury.com for $13,000 and Raise.org for $12,800. Another interesting sale is DomainTools.net at $2,000. I wonder if the popular domain research site bought that domain.

Here’s a complete list of .com sales over $3,000:

vivant.com $30,000.00
spinalinjury.com $13,000.00
kynos.com $6,988.00
puredance.com $5,900.00
badz.com $5,400.00
thephonestore.com $5,000.00
auditprogram.com $4,995.00
babygourmet.com $4,788.00
domainscentral.com $4,522.00
stellarservices.com $4,500.00
MobileDashboards.com $4,490.00
my-party.com $4,388.00
excessmedia.com $4,188.00
ig8.com $4,000.00
collegereadiness.com $3,988.00
atego.com $3,825.00
lono.com $3,750.00
zimb.com $3,725.00
alwaysactive.com $3,588.00
aceacademy.com $3,588.00
generalfreight.com $3,500.00
lifestaff.com $3,488.00
ecoheater.com $3,350.00
westernsky.com $3,300.00
classycams.com $3,188.00
liquidx.com $3,188.00
innovativestrategies.com $3,188.00
driventosucceed.com $3,188.00
seveso.com $3,000.00
sbsm.com $3,000.00
sanibelrentals.com $3,000.00
great-falls.com $3,000.00

Here are non-.com sales over $2,000:

raise.org $12,800.00
CulinaryArts.org $4,200.00
metros.net $2,788.00
europetravel.net $2,400.00
cyberwarrior.net $2,288.00
revu.net $2,100.00
wirelessheadphones.net $2,000.00
domaintools.net $2,000.00
investmentbankers.org $2,000.00
professionalliability.net $2,000.00


© DomainNameWire.com 2009.

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Related posts:

  1. NameMedia Sells Flying.com, Racks up $600k Domain Sales
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  3. NameMedia Sells Another $600k in Domains

BestPennyStocks.com Sells for 2 Million Pennies

December 22, 2009buydomains, Domain Sales, Domaining, Domainnamewire, NameMediaComments Off on BestPennyStocks.com Sells for 2 Million Pennies

Investment domain name sells for a whole lotta pennies.

NameMedia, which sells domain names through its BuyDomains web site and Afternic DLS platform, has sold the domain name BestPennyStocks.com for 2 million pennies. That’s $20,000.

The domain name was one of 394 domain names the company sold this past week for a grand total of $606,000. The median .com sale price was $1,185.50 and the median .org/.net price was $750.

Another interesting sale is VGmail.com for $10,000, which seems like it could be a typo of Gmail. The domain hasn’t been transferred and the buyer is not yet known.

Here are other notable .com sales for the week:

footballhero.com $9,900
OnlinePawnshops.com $8,000
digitisers.com $7,155
ipps.com $7,000
RedColor.com $7,000
KidsSocks.com $6,000
PlayKitchen.com $6,000
cybernest.com $5,500
foodvillage.com $5,500
farai.com $5,400
brain-damage.com $5,188
enterpriseproducts.com $5,188
respon.com $5,088
credittime.com $5,000
gunclub.com $5,000
velvetrose.com $5,000
seniorcentral.com $4,970
zizio.com $4,888
powerhousepartners.com $4,388
subcom.com $4,000
upholsterers.com $4,000
nooke.com $3,988
acierta.com $3,950
chiefofstaff.com $3,788
gtsy.com $3,713
rooftopsolutions.com $3,600
krassen.com $3,441
bloodomen.com $3,388
podem.com $3,188
firstserve.com $3,000
interculture.com $3,000
jousting.com $3,000
superbasket.com $3,000
TreadmillComparison.com $3,000

And here are .org/.net sales:
thehills.org $3,688
meltwater.net $3,188
operation.net $2,800
irelandhotels.org $2,700
seniordating.net $2,541
malpracticelawyers.net $2,488
banque.org $2,200
marlo.net $2,088
9999.net $2,030
magicbus.net $2,000
christmassongs.net $2,000

TheHills.org was purchased by a Fort Worth, Texas church. Seems like a good use of collection plate money.


© DomainNameWire.com 2009.

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Related posts:

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Taking a $62,500 Risk on SearchEngineOptimization.net

November 22, 2009buydomains, Domain Sales, Domaining, Domainnamewire, search engine optimizationComments Off on Taking a $62,500 Risk on SearchEngineOptimization.net

Man buys .net domain name for $62,500 with big plans.

Some people like to talk big. Patrick Gavin is putting his money where his mouth is.

The founder of Text-Link-Ads.com just plunked down $62,500 for SearchEngineOptimization.net at BuyDomains. It’s a steep price for a domain who’s .org version sold for just $750 back in 2006. But Gavin has a plan, and he’s going to let the world watch him succeed or fail.

Gavin plans to turn the web site into a learning resource for search engine optimization. He’s going to chronicle all of his SEO work for the domain as he attempts to get it ranked number one for the ultra-competitive term “search engine optimization” within one year.

Just goes to show what SEO experts and domainers already know: exact match domain names are a good foundation for search engine optimization.


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