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Branding Lesson: Cloud.com Was Much Better Than VMOps

July 12, 2011citrix, cloud.com, Domain Sales, Domaining, Domainnamewire, vmopsComments Off on Branding Lesson: Cloud.com Was Much Better Than VMOps

Domain name boosted VMops in the hot cloud market.

Citrix Buys Cloud.com for more than $200 million

That sounds much better than what the headline could have been:

“Citrix Buys VMOps”

Cloud.com started its life as VMops. But when Meetup.com’s founder put Cloud.com up for auction, VMOps took notice. In February 2010 the company acquired the domain name on the heels of a $17 million funding round.

I caught up with Cloud.com VP of Business Development Shannon Williams during HostingCon last year. He told me he wasn’t always a believer in the power of generic domain names. But after buying the domain name he came around. Among the benefits the company realized:

-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain

-People think the company is bigger than it is

-Value for Search Engine Optimization


© DomainNameWire.com 2011.

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