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Branding Lesson: Cloud.com Was Much Better Than VMOps

July 12, 2011citrix, cloud.com, Domain Sales, Domaining, Domainnamewire, vmopsComments Off on Branding Lesson: Cloud.com Was Much Better Than VMOps

Domain name boosted VMops in the hot cloud market.

Citrix Buys Cloud.com for more than $200 million

That sounds much better than what the headline could have been:

“Citrix Buys VMOps”

Cloud.com started its life as VMops. But when Meetup.com’s founder put Cloud.com up for auction, VMOps took notice. In February 2010 the company acquired the domain name on the heels of a $17 million funding round.

I caught up with Cloud.com VP of Business Development Shannon Williams during HostingCon last year. He told me he wasn’t always a believer in the power of generic domain names. But after buying the domain name he came around. Among the benefits the company realized:

-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain

-People think the company is bigger than it is

-Value for Search Engine Optimization


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  2. Cloud.com Floats Higher with Good Domain Name
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Cloud.com Floats Higher with Good Domain Name

July 23, 2010cloud.com, Domaining, Domainnamewire, We Get ItComments Off on Cloud.com Floats Higher with Good Domain Name

Cloud computing company gets more marketing punch with good domain name.

Cloud.comCloud.com VP of Business Development Shannon Williams admits that he wasn’t a huge believer in the power of a generic domain name for marketing. But when the opportunity for his company to purchase Cloud.com was discussed internally, he finally came around. Now he is a believer.

I caught up with Williams during HostingCon this week in Austin. He explained some of the benefits of having the company named Cloud.com:

-When Williams meets people and mentions his company, people think they’ve already heard of the company because of its good domain

-People think the company is bigger than it is

-Value for Search Engine Optimization

Putting on his corporate sales hat, Williams says that the domain itself doesn’t add value without a good underlying product. Their product was already selling, and they were doing well because of the product, but he says the domain is like putting some extra gas on a good fire.

It’s certainly more memorable than the company’s old name, VMOps.


© DomainNameWire.com 2010.

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Related posts:

  1. Meetup.com Founder Puts Cloud.com on the Block
  2. VMOps Buys Cloud.com from Meetup Co-Founder