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Parent company of .Co Internet applies for 13 top level domains (here’s the list)

June 12, 2012.co, .co internet, Domaining, Domainnamewire, new tlds, straat investments, UncategorizedComments Off on Parent company of .Co Internet applies for 13 top level domains (here’s the list)

Company releases names of 13 applications.

This morning Paul Sloan broke the news that STRAAT investments, parent company of .Co Internet, applied for 13 top level domain names.

The company just released the list:

.APP
.BOOK
.CORP
.DESIGN
.GMBH
.GROUP
.INC
.LAW
.LLC
.LTD
.MOVIE
.TECH
.WEB

Many — if not all — of these will be in contention with other applicants. Interestingly, the company believes that auctions won’t be necessary for these domains because all applicants will be “equally motivated to focus their resources on operating the extensions, minimizing risk, and improving the underlying economics.”

STRAAT will work with Neustar as its backend registry provider. Neustar already provides registry services for .co.

If there’s any company that understands the current landscape for launching an unrestricted top level domain, it’s this team. They’ve put millions of dollars into marketing .co over the past few years and know what works and what doesn’t. Of course, this time around they’ll be competing against a lot of other new extensions.


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Related posts:

  1. Directi applies for 31 top level domains
  2. Go Daddy applies for .home and .casa top level domains
  3. SnapNames co-founder Ray King behind registry applying for 10 top level domains

Parent company of .Co Internet applies for 13 top level domains (here’s the list)

June 12, 2012.co, .co internet, Domaining, Domainnamewire, new tlds, straat investments, UncategorizedComments Off on Parent company of .Co Internet applies for 13 top level domains (here’s the list)

Company releases names of 13 applications.

This morning Paul Sloan broke the news that STRAAT investments, parent company of .Co Internet, applied for 13 top level domain names.

The company just released the list:

.APP
.BOOK
.CORP
.DESIGN
.GMBH
.GROUP
.INC
.LAW
.LLC
.LTD
.MOVIE
.TECH
.WEB

Many — if not all — of these will be in contention with other applicants. Interestingly, the company believes that auctions won’t be necessary for these domains because all applicants will be “equally motivated to focus their resources on operating the extensions, minimizing risk, and improving the underlying economics.”

STRAAT will work with Neustar as its backend registry provider. Neustar already provides registry services for .co.

If there’s any company that understands the current landscape for launching an unrestricted top level domain, it’s this team. They’ve put millions of dollars into marketing .co over the past few years and know what works and what doesn’t. Of course, this time around they’ll be competing against a lot of other new extensions.


© DomainNameWire.com 2011.

Get Certified Parking Stats at DNW Certified Stats.

Related posts:

  1. Directi applies for 31 top level domains
  2. Go Daddy applies for .home and .casa top level domains
  3. SnapNames co-founder Ray King behind registry applying for 10 top level domains

Which domains the top 10 domain registrars promote

April 30, 2012.co, .com, .net, Domain Registrars, Domaining, DomainnamewireComments Off on Which domains the top 10 domain registrars promote

.co is a favorite among non-VeriSign domains.

Registrars have many options when it comes to which top level domains to promote to customers. Sometimes this is based purely on demand calculations. In other instances domain registries strike deals with domain registrars to give them premium shelf space or promotion on their home pages.

I just checked the top 10 domain registrars. These results are for either the drop down box in their domain search function or the results page when you search. Excluded are reseller-only registrars that don’t have a consumer facing site. I’ve also excluded MelbourneIT because they seem to be having web site problems right now.

GoDaddy

.com
.co
.info
.net
.org

(notably, .me, which is backed by GoDaddy is #6)

eNom

.co
.com
.net
.org
.info

Tucows (Hover)

.com
.net
.info
.co
Then usually shows another variant of .com

Network Solutions

.com
.net
.co
.org
.biz

1 and 1

.com
.co
.net
.org
.us (I suspect this varies depending on your location)

Register.com

.com
.co
.net
.org
.xxx

Moniker

.co
.com
.org
.net
.asia


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.Co to return to Super Bowl in GoDaddy commercial

December 5, 2011.co, Domain Registrars, Domaining, Domainnamewire, GoDaddy, godaddy.comComments Off on .Co to return to Super Bowl in GoDaddy commercial

.Co to be featured in GoDaddy Super Bowl commercial.

godaddy joan riversThe .co top level domain name will get heavy exposure at the Super Bowl for a second year in a row.

Today domain name registrar GoDaddy announced that one of its two commercials in next year’s Super Bowl will feature .co.

Last year’s .co/GoDaddy commercial tempted viewers to visit GoDaddy.com to find out who the new .co girl was. Despite the young Tabitha Taylor’s body in the commercial, the .co girl turned out to be Joan Rivers.

The domain registrar said last year’s .co commercial sparked a record jump in domain registrations for the company — 466% within 15 minutes.

Go Daddy Girls Danica Patrick and Jillian Michaels will return for this year’s commercials, which Go Daddy says have already been approved by NBC’s “Standards and Practices” division.


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A First: Complainant Loses Case for .Co Domain Name

June 23, 2011.co, Domaining, Domainnamewire, Policy & Law, world intellectual property forumComments Off on A First: Complainant Loses Case for .Co Domain Name

Champagne.co becomes first .co domain name case won by respondent.

A complainant has finally lost a UDRP case for a .co domain name.

Comite Interprofessionnel du vin de Champagne has lost the case it brought for the domain name Champagne.co.

The decision text hasn’t been posted yet, but this is the first time a complainant has lost a .co complaint at World Intellectual Property Forum since .co was liberalized last year. I’m not sure about National Arbitration Forum since it doesn’t break out cases by top level domain.

The complainant owns Champagne.com, which is forwards to Champagne.fr (unless you don’t type in www, in which case it goes to an Apache test page).

A saving grace for the domain owner may be that the domain didn’t resolve, so it didn’t point to ad links for Champagne (the drink). However, the whois stated the organization was “DotCo Investments”. My guess is this case hinges on Champagne being a location or geo domain.

Update: WIPO has posted the decision, and it’s more interesting than I thought. It seems that the panel questioned the complainant’s rights to the “champagne” mark. The respondent admitted he registered the domain name for the alcohol connotation, but said he didn’t think it was a trademark. The complainant tried to withdraw the case at the last minute, but the panelist declined. Ultimately, he ruled the complainant failed to show the domain is confusingly similar to a mark in which it has rights.


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Are Investors or Inviduals Driving .Co Registrations?

May 17, 2011.co, Domaining, Domainnamewire, UncategorizedComments Off on Are Investors or Inviduals Driving .Co Registrations?

Data shows that bulk of domain registrations are not from domainers.

Are domain investors or individual site owners and end users driving most of the .co domain registrations?

I just got some data from the .co registry that suggests it’s the latter.

Registrants with 50 or more .co domain names comprise only 1% of the total registrant base. What’s more, these people only account for about 10% of all domain names registered.

That means people with fewer than 50 .co domains make up 90% of the total registration base.

If you define people with 10 or more domains as “domain investors”, the number goes up slightly. About 2% of .co registrants have 10 or more domains, and the total of their portfolios is about 17.5% of all domains registered. This percentage is dropping every month.

So over 80% of .co registrations are coming from people with fewer than ten .co registrations. Most have just one or two .co domains. I suspect some of the heavily domainer-invested extension are opposite of these numbers for .co.

For the record, I own one .co domain name — DNW.co.

In other interesting .co news, .Co Internet was recently nominated for a World Trademark Review Industry Award.


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First Tequila.co, Now Vodka.co Sells for Five Figures

April 27, 2011.co, colombia, Domain Sales, Domaining, Domainnamewire, sedoComments Off on First Tequila.co, Now Vodka.co Sells for Five Figures

Second premium liquor keyword in .co sells in as many weeks.

Sedo has brokered the sale of Vodka.com for $10,000 to the same person who bought Tequila.co for $14,500 just a week ago.

Of course Vodka.com was one of the most expensive domain names ever sold. Legendary domainer Roy Messer sold it to a Russian vodka company for $3 million.

So who’s the mystery buyer snapping up these liquor domains?

No, it’s not a liquor company. It’s someone in the Czech Republic who has a penchant for high quality keyword .co domain names. The same person owns both Auctions.co and Beauty.co. He also owns some generic keywords in .asia.

The seller of the two liquor domains is someone in Bogota, Colombia, who likely got the domain names through the grandfathering process when .co was opened up at the second level.


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National Arbitration Forum Now Taking .Co Disputes

March 5, 2011.co, Domaining, Domainnamewire, National Arbitration Forum, Policy & Law, udrpComments Off on National Arbitration Forum Now Taking .Co Disputes

Two largest UDRP administrators now handling .co domain name disputes.

[Update: Apparently NAF started offering .co disputes last fall. This is the first time I've seen a .co dispute there.] National Arbitration Forum has joined World Intellectual Property Organization (WIPO) in offering dispute resolution services for .co domain name.

When .co relaunched last year the only authorized UDRP provider was WIPO.

Some companies were behind the ball and didn’t get their domain names during the trademark sunrise period. The easiest resolution for many of them is to file a UDRP.

So far WIPO has received 70 .com disputes from companies such as AOL, Revlon, Brookstone, and Adidas. Complainants have yet to lose a case.

National Arbitration Forum does not offer searching by top level domain, but I believe the first case was BackCountry.co, which commenced on March 3.


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.Co and Other Commercialized ccTLDs Hit New York Times

February 6, 2011.co, colombia, Domaining, Domainnamewire, juan calle, UncategorizedComments Off on .Co and Other Commercialized ccTLDs Hit New York Times

Article highlights commercialization of two letter country code domains.

The New York Times published an article today about the commercialization of country code top level domain names.

Colombia’s .co will get major attention after a Go Daddy commercial plugs it today, and .co was front and center in the article.

.Co Internet CEO Juan Calle noted that Colombia gets 25% of revenue from sales of .co. This is the first time I’ve seen this number published.

.Co grossed $20 million last year thanks to higher prices for sunrise and premium domain names. Calle thinks the number will be $30 million this year. He hope to hit five million .co domain names within five years, according to the article.

Last month I somewhat humorously suggested that the new “south Sudan” could name itself for domain name profits. I was a bit surprised to get a note from someone working on the renaming the next week asking for my opinion.

Other popular commercialized ccTLDs include .tv (Tuvalu) and .me (Montenegro).


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Go Daddy to Unveil First GoDaddy.CO Girl

January 11, 2011.co, Domain Registrars, Domaining, Domainnamewire, go daddy, juan calleComments Off on Go Daddy to Unveil First GoDaddy.CO Girl

Go Daddy says it will unveil GoDaddy.co girl in conjunction with Super Bowl commercial.

.Co already scored a major coup by partnering with Go Daddy on its 2011 Super Bowl commercial. But the publicity train rolls on.

The latest announcement from Go Daddy: it will showcase its first every GoDaddy.co girl in the commercial.

Well, maybe. The company hasn’t decided it if will formally unveil the .co girl during the broadcast commerical or make viewers go to the the online extended version of the commercial to find out who it is. (Go Daddy typically has a “see more at GoDaddy.com” message at the conclusion of its commercials as a busty women starts to take off her clothes.)

In the press release, .Co Internet S.A.S. CEO Juan Diego Calle says “Cool domain names, long gone in the dotCOM sphere, are available now with dotCO…We think the new Go Daddy dotCO Girl will bring dotCO to the mainstream — it’s a memorable, meaningful domain name extension destined to open up millions of new, creative branding opportunities on the Internet.”


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