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UBM Confirms Data.com Domain Name Sale at $4.5 Million

September 7, 2011data.com, Domain Sales, Domaining, Domainnamewire, Moniker, salesforce.comComments Off on UBM Confirms Data.com Domain Name Sale at $4.5 Million

Financial report mentions sale of “portfolio” of domains for $4.5 million.

We basically already knew that Salesforce.com paid $4.5 million for the domain name Data.com. But if you’re looking for a little bit more proof of the transaction price, you’ll find it in the seller’s 2011 first half financial report.

On page 35 of UBM Plc’s report it states:

On 2 June 2011, the Group sold a portfolio of domain names for total consideration of $4.5m (£2.8m). Profit after directly attributable costs of £2.5m was recognised on disposal.

The sale of Data.com was completed in the first week of June.

I find it interesting that the company refers to this as a “portfolio of domain names”, which means that more than just Data.com changed hands. But any other domains sold have negligible value compared to Data.com.

According to Fusible.com, Salesforce was also the $2.6 million buyer of Social.com, which was listed at the same Moniker auction. I’m surprised about this given what I had heard about the buyer. But that would mean the company spent $7.1 million on domains brokered by Moniker.


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Related posts:

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  3. $2.6 Million Social.com Sale Could Make Moniker Auction a Big One

Publicly Traded UBM Adds Data.com to Moniker Auction

May 24, 2011data.com, domain auction, Domain Sales, Domaining, Domainnamewire, Moniker, SnapNames, ubm plcComments Off on Publicly Traded UBM Adds Data.com to Moniker Auction

Data.com to highlight upcoming live domain name auction in Barcelona, Spain.

Publicly traded media company UBM plc has added its Data.com domain name to Moniker‘s upcoming live domain name auction in Barcelona. The reserve price is between $1 million and $5 million.

This is a fantastic domain name, especially with the “Big Data” trend in enterprise business.

Although the domain names are only loosely related, another domain with “data” in it is one of the most expensive ever sold: DataRecovery.com, which sold for $1.7 million in 2008.

The live auction will take place at the Pullman Barcelona Skipper Hotel’s Grand Ballroom at 4 p.m. Barcelona time during DOMAINfest Barcelona.

The auction features about 60 domain names, with reserve ranges from “no reserve” to over $5 million. Some of the key domain names include Social.com, Airports.com, and HorseRacing.com.

Pre-bidding for the auction has already started on the Snapnames platform.


© DomainNameWire.com 2011.

Get Certified Parking Stats at DNW Certified Stats.

Related posts:

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