NameStarter.com :: domaining business blog // Domaining for Domainers

Archive for the ‘direct navigation’ Category

Hallmark Cashes in with Easter.com, Frank Schilling for GoodFriday.com

April 2, 2010direct navigation, Domaining, Domainnamewire, UncategorizedComments Off on Hallmark Cashes in with Easter.com, Frank Schilling for GoodFriday.com

Hallmark sees holiday traffic with generic type-in traffic. Big domainers get in on the action, too.

Talk about a good use of a fantastic generic domain name — Hallmark owns Easter.com, and is cashing in thanks to direct navigation traffic.

A visit to Easter.com forwards to Hallmark’s web site, where you’ll find a special section dedicated to Easter. Not only does owning this great domain result in more traffic for Hallmark, but it keeps it away from competitors.

But today is Good Friday, which means traffic to GoodFriday.com is surely peaking. GoodFriday.com is owned by Frank Schilling’s Name Administration.

I would think a religious organization would benefit greatly from acquiring the domain name. It could educate people about Good Friday — and steer them toward worship services.

Not be be left out, Scott Day’s Digimedia owns EasterSunday.com. It’s a customized parking page, but unfortunately it hasn’t been updated since 2008. It contains a message “Getting You Ready for Easter SundayMarch 23rd, 2008.”


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Frank Schilling to Hold Domainer Town Hall Meeting at DOMAINfest
  2. Frank Schilling Tests New Domain Parking Templates
  3. Frank Schilling Loses His First UDRP

Why the iPad is Bad for Domainers

January 31, 2010direct navigation, Domaining, Domainnamewire, type-in traffic, UncategorizedComments Off on Why the iPad is Bad for Domainers

iPad means more web users will circumvent web addresses to get information online.

It wasn’t a question of whether or not Apple would release a tablet computer this past week. It was only a question of the specs and name.

What we’re left with is a device called iPad that is basically a big iPod Touch. But it could be part of a larger trend that will wittle down at direct navigation traffic on domain names. In the iPad’s case, it’s applications that access the web. These applications don’t require typing in a URL. Instead, a tap on the home screen icon gets you to what you’re looking for.

A move to apps as opposed to URLs also throws web analytics into question. If someone accesses their bank account via the Bank of America app, that’s one less visitor to BankofAmerica.com. Should that count in its stats?

While at DOMAINfest this past week, one of the questions I asked a number of large domainers is if they’ve seen any decline in type-in traffic. Most said no, or very little. But there are certainly threats. In addition to apps, witness Google Chrome’s “one box”, which merges the URL bar with the search box.

I’m not sure what the biggest threat to type-in traffic is. But it is lurking.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Top 5 Domain Name Wire Stories of January 2010

Adobe Direct Navigation FAIL

October 15, 2009direct navigation, Domaining, Domainnamewire, UncategorizedComments Off on Adobe Direct Navigation FAIL

Dreamweaver.com forwards to the wrong URL.

I was researching web design software this morning. Knowing that Dreamweaver is one of the more popular applications, I typed Dreamweaver.com into my browser. Here’s what I saw:

Dreamweaver

Ouch.

Yes, Adobe owns the domain name Dreamweaver.com, but it forwards it incorrectly. The correct URL for information about Dreamweaver is adobe.com/products/dreamweaver.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Boston Globe article about direct navigation
  2. Defining Direct Navigation, Marchex
  3. Is Direct Navigation Too Expensive?