NameStarter.com :: domaining business blog // Domaining for Domainers

Archive for the ‘domain hacks’ Category

Domain Hack DealsPl.us Loses Case for DealsPlus.com

July 29, 2010domain hacks, Domaining, Domainnamewire, Policy & Law, udrp, wipoComments Off on Domain Hack DealsPl.us Loses Case for DealsPlus.com

Company tries to get “proper” version of its domain through UDRP but fails.

I’ve argued many, many times that you shouldn’t create a web site at a “domain hack”, where the top level domain name is part of the keywords. Here’s just another example, courtesy of a decision at World Intellectual Property Organization.

Sazze, Inc, which operates DealsPl.us, has lost a case brought against the owner of DealsPlus.com.

DealsPl.us is a big web site, getting well over a million unique visits per month according to Compete. But imagine trying to tell someone to go to the actual web site:

“It’s DealsPlus. That’s deals-p-l-dot-u-s.”

That doesn’t work well.

So DealsPl.us filed a UDRP to get the better domain name DealsPlus.com. A three person panel found that the domain name wasn’t registered and used in bad faith.

Like just about every site on a domain hack that has become popular, I bet Sazze wishes it would have done things right from the beginning.


© DomainNameWire.com 2010.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Louis Vuitton loses case for LV.com
  2. Roche Loses Valium Domain Case
  3. Paris Loses another Geo Domain Case, But You Won’t Believe The Dissent…