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Hyundai Dealer Fails the Radio Test

November 12, 2009domain name radio test, Domaining, Domainnamewire, UncategorizedComments Off on Hyundai Dealer Fails the Radio Test

Domain name has two critical flaws, and it literally comes out in a radio commercial.

On my way home from an event last night I heard a radio commercial for Capitol Hyundai, a Hyundai dealer here in Austin. I couldn’t believe what I heard:

“Visit Capitol Dash Hyundai dot com…don’t forget the dash”

Wow. That’s bad. And it just goes to show how any domain with a hyphen fails the radio test.

If you forget the dash, which a lot of people do, you’ll end up at Capitol Hyundai of Columbia, South Carolina.

What makes this even worse? Many, if not most, people will spell “Capital” with an ‘a’ instead of an ‘o’. The misspelling is currently unregistered.

If we didn’t live in a society where lawyers were quick to fire off a cease and desist letter or file a UDRP, I’d register that typo and give it to them. But I did something similar for a local government agency a few months ago, and they still haven’t returned my phone call to get the domain name from me.

© 2009.

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Related posts:

  1. Stop Selling Domains Like a Hyundai
  2. GoDaddy launches radio show