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Frank Schilling changes strategy for .Click launch

November 20, 2014Domaining, DomainnamewireComments Off

Dot Click5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.

In previous launches, Schilling’s companies have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps.

With .click, the registry is only holding back single character domains. Also, because .Click has already passed the “controlled interruption” period for name collisions, there won’t be a block list there.

In other words, a free-for-all. No premium pricing, no names held back.

Retail prices will also be $6.88 or less, Schilling says.

It will be interesting to see how this affects early registration numbers.

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Latest domain news at Domain Name Wire.

Rightside shares hit new low

November 20, 2014Domaining, DomainnamewireComments Off

Domain name company isn’t getting much love from Wall Street.

RightsideShares of domain name company Rightside have dropped 15% this week, and hit an all time low of $8.33 in trading yesterday.

Rightside (NASDAQ: NAME) is trading for $8.55 per share this afternoon.

It’s unclear what caused the sharp drop this week. Rightside reported earnings after the bell on November 6, and shares climbed the next day. The company filed its 10-Q with the SEC last Friday. I could not find anything in the SEC filing that seemed like new news.

NAME shares started trading on the NASDAQ on August 4 after the company was spun off from Demand Media. Shares started trading at $15.82 that day, so they’re down about 45%. Rightside’s market cap is now $158 million.

B. Riley analyst Sameet Sinha has a $15 price target on the company’s shares.

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Latest domain news at Domain Name Wire. at $20k and other expired domain name sales

November 20, 2014Domaining, DomainnamewireComments Off

Once again, China tops our list of last week’s expired domain auctions. This time it’s GoDaddy with ($20.3k), meaning … you tell me! Various working professionals share that name. (There’s a certified public accountant using, for instance.) Yet I suspect that coupling “Hua” (transform or blossom) + “Gao” (tall or above average) conveys some other meaning in Chinese. After seeing that “xuě huā gāo” means “cold cream”, I’d guess something along the lines of “enhance” or “improve”. But I’m stabbing in the dark here, really. In combination these single-character Chinese ideograms disclose a weird synergy.

Games are popular, and lately drones are popular. And I suppose games may be played with drones. But at the moment, the nearest expression I can see to “game drone” in SERPs is a TV pun: Actually, ($1.8k) is most likely meant as an upgrade for, a gaming website that has nothing to do with aerial drones. went very cheap at $1,550. Riddles, mind games, and logic puzzles are a widely popular past time, including books, websites, and radio programs. “Puzzlers” can refer either to the games or to those who play them. ($1.3k) is a word strongly associated with kingship and succession. To this day it has religious significance as well. The term is a bit archaic but very potent; so I’m curious how it will be used.

Domain Name End $ Domain Name End $ 20250 1775 1725 1550 1375 1341 1301 1225
1225 1075 1026 1025 1011 1005 989 910 910 901 900 900 862 854 835 812 791 760 725 710 710 ZipAutoRepair
672 662 657
Global-TV-OnLive- [sic]
655 645 638 611 611 610 575 571 560 526 515 511 [sic] 511 GameFaces
510 510 510 496 477 462 457 456 456 456 455 450 441 435 430 422 Your-Cheap-
412 410 409 408 South-Africa-
405 405 405 404 400 393 387 375 373 363 360 356 355 355 355 355 NorthernArizona
346 345 338 338 330 325 325 322 322 315 315 310 306 306 306
305 301 300 SandCastle-
300 [sic] 300 296
282 281 281 280 279 270 265 IrishStemCell
265 260 260 255 255 255 255 255 250 250 250 248 248 245 243 230 230 227 227
227 226
225 225 220 220 215 210 208 207 206 206 205 205 205 205 205 FrostProof
205 205 205 205 205 205 Investment
205 205 204 202 201 201
200 200 196 190 190 185 183 180 165 165 160 156 156 Template
155 155 155 155 155 150 145 140 140 139 137 135 CreativityIn
128 127 126 125 125 121 121 120 116 115 111 110 110 110 108 107 107 105 105 105 105 105 105 105 105 105 105 105 104 102 101 101 101 100 100 90 85 80 AWordFrom
75 41 30 30 25 25 23 23

My data for last week covers well over 1,000 completed auctions, as usual. Even after filtering out non-expired domains and ignoring many lower-priced outcomes, I still end up with too much to discuss.

You’ll notice ($1.1k) and ($180) both need to buy a vowel. This facile naming trend I’d prefer to see vanish like its “e”. Startups continue to spin that wheel of fortune, though. ($900) did without .BERLIN, and ($75) skipped .PHOTOGRAPHY. Apparently, a few people didn’t get the memo about all suitable .COMs being taken.

Some people assume that auction prices represent a straightforward market appraisal. Not true. Compare ($989) with ($105). That .ORG sold for 10 times as much as the matching .COM at the same venue on the same day. Much depends on who is or isn’t paying attention. For an obscure auction, price depends on timing and luck. Still, it’s interesting to note the TLD makeup of GoDaddy’s top 20 sales: 14 .COM, 1 .NET, and 5 .ORG. ($662) is French and could mean – depending on context – “my instructions”, “my precautions”, or “my legal notices”. The .ORG also sold for $296. ($363) are Swedish “metal prices”. A Mexican footballer is one of many people with the surname ($515). ($208) is, as you must have guessed, “virtual college” in Spanish. ($306) is a “destination”. And ($105) means both “prescriptions” and “recipes”. ($107) is the Science of You. Meanwhile, ($456) is Portuguese for a fishing net or trawler. It’s also a verb meaning to “drag along”, cousin to our English “arrest”.

Domain categories are layered within a priced chart like geological substrata. As you dig deeper, the texture changes. 41% of the GoDaddy auctions I recorded ending between $20 and $100 last week were’s. Data was collected with only 1 filter: bids at the time of inspection. Although that’s neither a random sample nor a complete list, it still gives a strong indication of price distribution by type.

From the lower ranges, I’ve included a few bargain purchases. ($25) is French for “Beauty”. ($25) seems like a good fit for Bollywood. And, believe me, a is worth more than $23.

One buyer outsmarted the rest of us by snagging for a mere $306. Given the strength of its keywords, could have gone for more than $441. I like ($1k) for crowd-sourcing logos, etc. And the latest casualty of digital one-upmanship, big data has just been dwarfed by ($657).

Over at NameJet, sold for $6.5k. (Not surprising, since it’s a large and lucrative topic.) ($5.1k) is an obvious e-commerce brand. In their way, ($4.3k) and ($4.3k) are equally obvious names. Nothing against that. Being obvious is frequently a very good thing both for recognition and market demand.

Last week, I noted a sale of Shortly thereafter, Namejet (in lieu of GoDaddy) dropped the “the” and doubled the price. That’s not the only bit of copy-catting going on. NameJet also followed up on GoDaddy’s string of 2-character .BIZ sales … and then some! GoDaddy’s most expensive auction from the week before – – hadn’t broken $900; and the others fell between $155 and $352. Two GoDaddy numerics had tied at $405. NameJet, a week later, pushed a dozen over $300 and had 3 above GoDaddy’s highest. 9 domains at NameJet outsold the 2 I saw at GoDaddy. Quite a difference between $405 and $1,403!

Domain Name End $ Domain Name End $ 6514 5100 4322 4305 3200 2602 2600 2556 2303 2010 1910 1447 1420 1403 1239 1101 1100 1011 1010 1001 970 905 876 817 810 810 750 733 725 698 681 624 612 574 565 540 531 531 510 510 505 505 495 461 460 454 440 435 424 410 399 385 383 362 360 345 343 315 311 311 310 300 274 BodyBuilder
266 251 244 237
220 165 163 153 150 148 135 99 79 Apartments
79 72 69 ($876) has clear applications. ($2.6k) doesn’t, but it’s an evocative name. ($1k) ought to make an attractive upgrade for the hideously ugly

Since automobile snow covers run $50 to $300 apiece, looks like a great buy at $99. was quite undervalued at $274. I can see a role for ($135). Lots of people enjoy volunteering and sharing their experience. ($1.9k) was what we in the domain drop-catching business call, well, … a nice catch.

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Latest domain news at Domain Name Wire.

Nirvana gets domain names from Australian man who demanded $1.5 million

November 20, 2014Domaining, DomainnamewireComments Off

Panels say it Smells Like B.S.

NirvanaNirvana LLC — the company that owns the intellectual property from the late grunge band Nirvana — has won control of five domain names registered by an Australian man.

The company filed UDRP and aUDRP disputes against Darren Wilcox (Willcox) for the domain names,,, and

Wilcox argued that he registered the domain names because of the concept of nirvana. However, his actions in negotiating a settlement with Nirvana certainly made it look like bad faith.

After saying he had out-of-pocket costs of about $2,500, Wilcox requested $1.5 million to transfer the domain names.

He later tried to justify the $1.5 million price tag (and threat of using the domains if no settlement was reached) by explaining that the $2,500 did not include “man hours, concept consolidation, trademark applications, future projects, and the amount of knowledge that the Respondent has about drums.”

That’s an awful lot of knowledge.

Wilcox also noted that Nirvana “is a considerable financial juggernaut”, a statement that will always look bad to UDRP panels.

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Latest domain news at Domain Name Wire.

Dish DBS beats Google in .Dot auction, pays $700,000 for domain

November 19, 2014Domaining, DomainnamewireComments Off

Dish won a two way race to operate the top level domain name .dot.

Dish DBS, the satellite TV company and owner of Blockbuster, has beaten Google in a public auction for the top level domain .Dot. It paid $700,000 for the rights to the domain name.

You’re not misreading this – the domain name is .dot.

So soon, you might be able to visit Blockbuster at Blockbuster-dot-dot.

In its application for the domain name, Dish said it plans to use the domain name for its own businesses.

Google considered the domain name a “pun”, according to its application:

The purpose of the proposed gTLD, .dot, is to provide the marketplace with a creative alternative gTLD to .com. [Google] believes in the commercial viability of the proposed gTLD, .dot, given the pun of the phrase ʺsecond-level domain name dot dot.”

It’s not a very good pun, if you ask me. It’s apparently dot worth even a million bucks.

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Latest domain news at Domain Name Wire.

17 end user domain name sales, including a big .Me

November 19, 2014Domaining, DomainnamewireComments Off

An antiquated technology term in .me sells for five figures.

Sedo sold $1 million worth of domain names last week. While this week’s list doesn’t include as many end user buyers as the last one (at least publicly), a lot of smaller businesses bought domain names.

One of the most amusing ones is at $10,000. Now, be honest — if someone told you they registered a domain name with telegram in it, you’d laugh at him. Right? The New Zealand man who sold is laughing all the way to the bank.

Here’s the list of some of last week’s end user sales at the Sedo marketplace:

(You can view previous lists like this here. If you’d like to learn how to sell your domain names like these on Sedo, download this report.) $10,000 – Telegram, a mobile and desktop messaging system with an emphasis on security. 700 GBP – Nina Finance LTD, a UK financial company. 2,399 GBP – looks be be registered by the owner of, a crossfit site. That site as a copyright statement for BoxJump Technologies. $5,000 – I have no idea what Three Six Zero Group, which uses the domain name, does. Perhaps they curate. 3,000 EUR – collaboRATIO GmbH, which operates Looks like a cool real-life game. 2,500 EUR – The registrant of upgraded to a .com. $1,550 – It looks like is a new site, and the owners realized most people abbreviate “thanks” as “thx”. $975 – 8 Ways Media, a Swiss marketing and communications agency, uses for its web address. 1,000 EUR – Business consulting firm Slimstock, which uses, slimmed down its domain name. – $1,150 – New Jersey company Nut Media. $3,250 – Construction Safety UK Ltd, a construction risk management firm. $2,100 – UK company Qtsy Limited. $1,999 – Mission Product Holdings, which sells cooling products for athletes. $750 – PBFY Flexible Packaging, a California company that uses the domain name 1,000 EUR – Valet Parking & More GmbH in Berlin. They own $3,115 – The limo rental company that owns I can see how people would include hyphens in this domain. 1,000 EUR – email marketing firm Sarbacane. $3,000 – Aniview LTd, a mobile video ad service.

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Latest domain news at Domain Name Wire.

GoDaddy’s DomainFinder App advances domain name selection

November 19, 2014Domaining, DomainnamewireComments Off

App makes it easier to narrow in on the best domain name.

GoDaddy recently released an iOS app for finding and registering domain names called GoDaddy DomainFinder.

Many of its features are similar to what you find on and other registrar sites. For example, the app lets you filter by price, TLD, and length.

Yet some features are new and different, mostly when it comes to whittling down the large list of results you receive. You can easily “favorite” domain options or eliminate them.

After trying out the app, I asked GoDaddy Senior Vice President and GM Mike McLaughlin if the app’s new functionality will become part of’s website.

“We’re always looking at ways to improve our search results for our customers,” he said. “We will listen and learn from customer feedback to determine what works and what doesn’t. While this same feature may not be implemented on our main website, you will see tools that make it easier for customers to get the right domain.”

Here’s a run-through of the app and its functionality.

1. Home screen and search screen – Once you tap the box to enter the keyword, the box moves up and you see rotating domain tips. Domain tips include acting fast to register your domain, the value of a premium domain, etc.


2. Results page – The initial results are the same as what you’ll get searching on It’s a mix of semantically-relevant top level domains, terms related to the keyword, generic TLDs and premium aftermarket domain names.


3. Filtering – Users can filter by price, length, top level domain, country/location and premium domains only. This same functionality is currently available on in the left hand column of the search results.


4. Selecting a name – Here’s where things start to get innovative compared to In today’s world of hundreds of top level domain names, it’s difficult to whittle down the list to make a domain decision. DomainFinder simplifies this process by allowing you to “favorite” domains you’re interested in and eliminate ones you don’t want.

This is made easier by the touch interface. Swipe right to favorite a domain and left to remove it. You can then pull up your list of favorites and add one or more to the cart.


5. Similar keywords – The app also makes it easy to search for words similar to the one you’ve entered.

A search for “money” already brings up lots of similar words because the domain name is heavily registered. But if you tap the keyword, you have the option to tap-and-search related terms.


The process of selecting and eliminating domain options in the app isn’t commonly found at domain name registrars. This is a step forward.

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Latest domain news at Domain Name Wire.

How .Realtor quickly became one of the most used new TLDs

November 18, 2014Domaining, DomainnamewireComments Off

Easy-to-create starter sites fuel early usage of domain names for Realtors.

.RealtorAbout four weeks ago, the National Association of Realtors released the .realtor domain name. Ahead of the launch, I called it one of the most important launches in the nascent new top level domain name program.

.Realtor has quickly shot up to the #4 spot of new top level domain names with about 85,000 domain names in the zone file.

Much like #1 (.xyz) and #2 (.berlin), its success has a lot to do with giving domain names away for free. National Association of Realtors (NAR) is giving up to 500,000 addresses away for free for the first year; others cost $40.

But there are some key differences with .realtor, and why I think it has done a lot to move new TLDs forward as a whole.

First, although most of the registrations were free, Realtors had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is.

Second, .realtor has quickly become one of the most “used” top level domain names.

I spot checked a random group of 50 .realtor domain names in the zone file. 46% of them resolved to a website, including forwards. The rest were parked. That’s a pretty good number.

.Realtor achieved this by making it really simple to set up a starter site. Through a partnership with, agents could click a few buttons to set up a basic page with their contact info, bio, and listings. Here’s an example.

True websites? Maybe not. But it’s a step toward getting indexed. It’s also a web address that a Realtor could give to a client or put on their business card.

That moves new top level domain names forward…one impression at a time.

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Latest domain news at Domain Name Wire.

Google upgrades mobile-friendly sites in search results

November 18, 2014Domaining, DomainnamewireComments Off

Sites will get label, and might get a search benefit in the future.

Mobile-Friendly GoogleGoogle announced today that it is adding a “mobile-friendly” label to sites in search results, and is experimenting with using mobile-friendliness as a ranking signal.

Over the next few weeks, Google will start adding the “mobile-friendly” identifier next to qualified sites for mobile searches (see picture).

In a blog post about the move, Google suggested that how mobile-friendly a site is might also affect its rankings in the future.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

It seems intuitive that Google will demote sites in mobile search if they don’t render well on a mobile browser.

You can see if your site is eligible for the mobile-friendly label on this test page.

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Latest domain news at Domain Name Wire.

Guy tries to trademark one of Rick Schwartz’s domain names

November 18, 2014Domaining, DomainnamewireComments Off

This one will be interesting.

This morning I was perusing recently filed trademark applications when I came across an application for

When I checked the whois on the domain name, I saw that the domain was registered to domain name investor Rick Schwartz. But the company that filed the trademark was Trademark King in Indiana. (with two k’s) is registered under whois privacy, so I thought perhaps the trademark applicant owns this domain and the application was merely a typo. I picked up the phone and called the applicant to verify this was the case.

To my amazement, it’s not. The president of the applicant said he didn’t like how the domain name looked with two k’s, so he just used one. (He also filed a trademark application for “Trademark King”.)

When I explained that someone else owned the domain name, he said he didn’t know that but that it doesn’t matter. He explained that he buys and sells trademarks, and if he trademarks it first, then it doesn’t matter who owns the domain name.

In fact, he said he’d have his lawyer demand that the domain name “be taken down”.

Please pass the popcorn.

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Latest domain news at Domain Name Wire.