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Frank Schilling changes strategy for .Click launch

November 20, 2014Domaining, DomainnamewireComments Off

NothingHeldBack.click.

Dot Click5 more Uniregistry domain names go into general availability next week. And for one of them, .click, Frank Schilling is taking a different strategy when it comes to holding back domain names.

In previous launches, Schilling’s companies have registered thousands — even tens out thousands — of names ahead of general availability launch. That left frustrated domainers searching through the scraps.

With .click, the registry is only holding back single character domains. Also, because .Click has already passed the “controlled interruption” period for name collisions, there won’t be a block list there.

In other words, a free-for-all. No premium pricing, no names held back.

Retail prices will also be $6.88 or less, Schilling says.

It will be interesting to see how this affects early registration numbers.



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Rightside shares hit new low

November 20, 2014Domaining, DomainnamewireComments Off

Domain name company isn’t getting much love from Wall Street.

RightsideShares of domain name company Rightside have dropped 15% this week, and hit an all time low of $8.33 in trading yesterday.

Rightside (NASDAQ: NAME) is trading for $8.55 per share this afternoon.

It’s unclear what caused the sharp drop this week. Rightside reported earnings after the bell on November 6, and shares climbed the next day. The company filed its 10-Q with the SEC last Friday. I could not find anything in the SEC filing that seemed like new news.

NAME shares started trading on the NASDAQ on August 4 after the company was spun off from Demand Media. Shares started trading at $15.82 that day, so they’re down about 45%. Rightside’s market cap is now $158 million.

B. Riley analyst Sameet Sinha has a $15 price target on the company’s shares.



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HuaGao.com at $20k and other expired domain name sales

November 20, 2014Domaining, DomainnamewireComments Off

Once again, China tops our list of last week’s expired domain auctions. This time it’s GoDaddy with HuaGao.com ($20.3k), meaning … you tell me! Various working professionals share that name. (There’s a certified public accountant using HuaGaoCPA.com, for instance.) Yet I suspect that coupling “Hua” (transform or blossom) + “Gao” (tall or above average) conveys some other meaning in Chinese. After seeing that “xuě huā gāo” means “cold cream”, I’d guess something along the lines of “enhance” or “improve”. But I’m stabbing in the dark here, really. In combination these single-character Chinese ideograms disclose a weird synergy.

Games are popular, and lately drones are popular. And I suppose games may be played with drones. But at the moment, the nearest expression I can see to “game drone” in SERPs is a TV pun: GameOfDrones.biz. Actually, GameDrone.com ($1.8k) is most likely meant as an upgrade for GameDrone.net, a gaming website that has nothing to do with aerial drones.

Puzzlers.com went very cheap at $1,550. Riddles, mind games, and logic puzzles are a widely popular past time, including books, websites, and radio programs. “Puzzlers” can refer either to the games or to those who play them. Anoint.com ($1.3k) is a word strongly associated with kingship and succession. To this day it has religious significance as well. The term is a bit archaic but very potent; so I’m curious how it will be used.

Domain Name End $ Domain Name End $
HuaGao.com 20250 GameDrone.com 1775
ESSP.org 1725 Puzzlers.com 1550
VTechSquad.com 1375 Anoint.com 1341
PlayDownGames.com 1301 DeltaQueenHotel.net 1225
RomeoAndJuliet
Broadway.com
1225 Expensr.com 1075
Veengle.com 1026 JPX.org 1025
PremiereMag.com 1011 CrowdDesign.com 1005
BNetSavvy.org 989 FolkDancing.org 910
Acunu.org 910 FineAndFeathered.com 901
GetReadyBerlin.com 900 FYSA.net 900
BrainPool.com 862 GalaxyEnergy.com 854
ADWE.com 835 TDSBiz.biz 812
LandmarkSolutions.com 791 WFRT.org 760
Southern-Dental.com 725 SMUZ.com 710
VOQA.com 710 ZipAutoRepair
Shops.com
672
MesNotices.net 662 VastData.com 657
Global-TV-OnLive-
App.com [sic]
655 GL7.com 645
MagnaCard.com 638 REQR.com 611
ChildCount.org 611 AllClassHotels.com 610
Poker101.com 575 MangaZip.com 571
DawnOfWar2.com 560 MassDYM.com 526
Balcazar.com 515 TheLatham.com 511
CDWitMonitor.com [sic] 511 GameFaces
PortsJobs.com
510
BookChina.com 510 PIW.org 510
NortheastLinuxFest.org 496 QJLY.com 477
RenRenPeng.net 462 123Notice.com 457
Dot-Com-Alliance.org 456 Arrastao.org 456
ARCBCC.org 456 OnlineWorker.com 455
Ameon.com 450 HealthMedicine.com 441
VCustomer.com 435 GoldenCorralNY.com 430
KenColemanShow.com 422 Your-Cheap-
Wedding.com
412
WandaLust.com 410 GreatBallsOfYarn.com 409
AllBusinessTools.com 408 South-Africa-
Tourism.com
405
SMTU.com 405 NicksTrafficTricks.com 405
VisitToledo.com 404 ArtieTraum.com 400
SilenceSpeaks.com 393 MonJournalDZ.com 387
TVDosPobres.net 375 DCPartyRentals.com 373
MetallPriser.com 363 ActionDesign.info 360
DumontBurger.com 356 A5B.com 355
SerialDownloads.com 355 7AWEL.com 355
QuiltTrendsMag.com 355 NorthernArizona
News.com
346
NHNM.org 345 TechForGood.com 338
Gamze1.com 338 WoolieEwe.com 330
UMCCallToAction.org 325 02WS.com 325
ConstructionMats.com 322 Shiko.ws 322
DermaRolling.com 315 Budoo.com 315
SemanticSeed.com 310 IBAOnline.net 306
Outsmarted.com 306 DestinoNY.com 306
HeritageStation
Wine.com
305 TrioPA.com 301
Laddoo.com 300 SandCastle-
VABeach.com
300
SeenNashville.com [sic] 300 MesNotices.org 296
NorthHawaii
CommunityHospital.org
282 L1G.com 281
Choinka.com 281 01977.com 280
FullFreeGameX.com 279 InOurWordsBlog.com 270
KeyDownloads.com 265 IrishStemCell
Foundation.org
265
PinchOfSpice.com 260 CydiaBlog.com 260
RisingFeenix.com 255 NiftyNurse.com 255
Tekeme.com 255 DigitalSurvivors.com 255
P2POn.com 255 ACCPlanning.org 250
KanodiaHosiery.net 250 01937.com 250
Piapico.org 248 BasicJokes.com 248
GolfWestRidge.com 245 111198.com 243
GirlzDestruct.com 230 ZUJY.com 230
PartyRentalUSA.com 227 SlantMedia.com 227
TheSinusInfection
Cure.com
227 Municipalist.com 226
RenewableFuels
Now.org
225 TheRenGen.com 225
Amcrin.com 220 LinksLister.com 220
WornMagazine.com 215 NASQ.com 210
ColegioVirtual.org 208 965777.com 207
PotreroHill.biz 206 GoAppStack.com 206
CooperSeeds.com 205 PCICompliance.org 205
SewFunPatterns.com 205 PhilRadio.com 205
SQLJ.org 205 FrostProof
Chamber.com
205
77620.com 205 CompulsionReads.com 205
PIYY.com 205 i-Stats.com 205
MagnusBooks.com 205 Investment
Underground.com
205
CampusCarbon
Blog.org
205 AZWeeklyMagazine.com 205
AlaskaFishingGuide.com 204 UMMM.cc 202
Albanian-Tourism.com 201 Y1M.com 201
DiscountGold
Exchange.com
200 ProductivityToday.com 200
ElPerrito.com 196 RevaNetwork.com 190
XMEA.com 190 AdventTrilogy.com 185
BLDGSpace.com 183 Jabbr.com 180
GaySexDating.com 165 Miseres.com 165
TwinLakesHousing.com 160 JJNK.com 156
GetSomeRomance.com 156 Template
Customization.org
155
InsideGreenTech.com 155 BeaconNYC.com 155
FasterPregnancy.com 155 CreamyMilk.com 155
XDHK.com 150 Geedra.com 145
BobCanHelp.com 140 SimplyPokerChips.com 140
LA-U.net 139 BJWU.com 137
CityArtsFestival.com 135 CreativityIn
Commerce.com
128
XJHF.com 127 HJJF.com 126
8149.net 125 TheDX.org 125
QCHG.com 121 ZLDH.com 121
SRPW.com 120 QONZ.com 116
BXLH.com 115 TPKM.com 111
USALiveTV.com 110 QLQX.com 110
Rogun.com 110 EUWI.com 108
YouBoss.com 107 CienciaDeTi.com 107
Splicewebdesign.com 105 RecetasMexico.com 105
MKKY.com 105 BrainHop.com 105
WordsOnAShirt.com 105 BNetSavvy.com 105
QuickMind.net 105 Volk.co 105
NKMM.com 105 MyLatinoLawyer.com 105
XLLD.com 105 RSZW.com 104
BestBachelorette.com 102 PitchDesk.com 101
AEKY.com 101 6613.cc 101
MVAX.com 100 LLHW.com 100
InvadeOnline.com 90 Portland420.com 85
TheHomeGuru.net 80 AWordFrom
TheWise.net
76
Solberg
Photography.com
75 Pacificlean.com 41
TheSushiShop.com 30 ExpertBlogs.com 30
BollyMovie.com 25 Beaute.co 25
BlackLiberation.com 23 TotaledCar.com 23

My data for last week covers well over 1,000 completed auctions, as usual. Even after filtering out non-expired domains and ignoring many lower-priced outcomes, I still end up with too much to discuss.

You’ll notice Expensr.com ($1.1k) and Jabbr.com ($180) both need to buy a vowel. This facile naming trend I’d prefer to see vanish like its “e”. Startups continue to spin that wheel of fortune, though.

GetReadyBerlin.com ($900) did without .BERLIN, and SolbergPhotography.com ($75) skipped .PHOTOGRAPHY. Apparently, a few people didn’t get the memo about all suitable .COMs being taken.

Some people assume that auction prices represent a straightforward market appraisal. Not true. Compare BNetSavvy.org ($989) with BNetSavvy.com ($105). That .ORG sold for 10 times as much as the matching .COM at the same venue on the same day. Much depends on who is or isn’t paying attention. For an obscure auction, price depends on timing and luck. Still, it’s interesting to note the TLD makeup of GoDaddy’s top 20 sales: 14 .COM, 1 .NET, and 5 .ORG.

MesNotices.net ($662) is French and could mean – depending on context – “my instructions”, “my precautions”, or “my legal notices”. The .ORG also sold for $296. MetallPriser.com ($363) are Swedish “metal prices”. A Mexican footballer is one of many people with the surname Balcazar.com ($515). ColegioVirtual.org ($208) is, as you must have guessed, “virtual college” in Spanish. DestinoNY.com ($306) is a “destination”. And RecetasMexico.com ($105) means both “prescriptions” and “recipes”. CienciaDeTi.com ($107) is the Science of You. Meanwhile, Arrastao.org ($456) is Portuguese for a fishing net or trawler. It’s also a verb meaning to “drag along”, cousin to our English “arrest”.

Domain categories are layered within a priced chart like geological substrata. As you dig deeper, the texture changes. 41% of the GoDaddy auctions I recorded ending between $20 and $100 last week were LLLL.com’s. Data was collected with only 1 filter: bids at the time of inspection. Although that’s neither a random sample nor a complete list, it still gives a strong indication of price distribution by type.

From the lower ranges, I’ve included a few bargain purchases. Beaute.co ($25) is French for “Beauty”. BollyMovie.com ($25) seems like a good fit for Bollywood. And, believe me, a TotaledCar.com is worth more than $23.

One buyer outsmarted the rest of us by snagging Outsmarted.com for a mere $306. Given the strength of its keywords, HealthMedicine.com could have gone for more than $441. I like CrowdDesign.com ($1k) for crowd-sourcing logos, etc. And the latest casualty of digital one-upmanship, big data has just been dwarfed by VastData.com ($657).

Over at NameJet, IntegratedMarketing.com sold for $6.5k. (Not surprising, since it’s a large and lucrative topic.) eClothing.com ($5.1k) is an obvious e-commerce brand. In their way, MediCorp.com ($4.3k) and CityMag.com ($4.3k) are equally obvious names. Nothing against that. Being obvious is frequently a very good thing both for recognition and market demand.

Last week, I noted a sale of TheBodyOfChrist.com. Shortly thereafter, Namejet (in lieu of GoDaddy) dropped the “the” and doubled the price. That’s not the only bit of copy-catting going on. NameJet also followed up on GoDaddy’s string of 2-character .BIZ sales … and then some! GoDaddy’s most expensive LL.biz auction from the week before – AA.biz – hadn’t broken $900; and the others fell between $155 and $352. Two GoDaddy numerics had tied at $405. NameJet, a week later, pushed a dozen LL.biz over $300 and had 3 above GoDaddy’s highest. 9 NN.biz domains at NameJet outsold the 2 I saw at GoDaddy. Quite a difference between $405 and $1,403!

Domain Name End $ Domain Name End $
IntegratedMarketing.com 6514 eClothing.com 5100
CityMag.com 4322 MediCorp.com 4305
MUNE.com 3200 BodyOfChrist.com 2602
VitalEdge.com 2600 DreamCraft.com 2556
YunTan.com 2303 GoldenGoal.com 2010
NiceCatch.com 1910 PrivateMI.com 1447
IB.biz 1420 98.biz 1403
YPAL.com 1239 QY.biz 1101
NOX.net 1100 Berno.com 1011
Mangham.com 1010 68.biz 1001
DT.biz 970 56.biz 905
HealthCareQuote.com 876 RCMGroup.com 817
Vosco.com 810 Sidsa.com 810
BookingDesk.com 750 28.biz 733
51.biz 725 Duret.com 698
MNI.org 681 17.biz 624
WorkBot.com 612 95.biz 574
TechSkill.com 565 SGU.net 540
BPHS.com 531 UFENet.org 531
XI.biz 510 JakartaJobs.com 510
JI.biz 505 96.biz 505
36.biz 495 WEPY.com 461
GnarlyMath.com 460 LinkTogether.com 454
PhotoJam.com 440 FD.biz 435
EM.biz 424 GBOL.com 410
THSP.com 399 54.biz 385
SmartFinds.com 383 Altico.com 362
EO.biz 360 LM.biz 345
HappyEvent.com 343 PU.biz 315
I9V.com 311 CauseDC.org 311
PD.biz 310 VF.biz 300
MexicoProperties.com 274 BodyBuilder
Shop.com
270
EuroBasketWomen
2013.com
266 BioModa.com 251
UTCT.com 244 E8Y.com 237
PurineResearch
Society.org
220 MasterDomains.com 165
Thai-La.net 163 HFTO.com 153
GetRightArcade.com 150 MaxTurbo.com 148
Mentors.info 135 SnowCovers.com 99
IowaBikes.com 79 Apartments
ForSale.org
79
IdentityProtection.net 72 LifeInsurancee.com 69

HealthCareQuote.com ($876) has clear applications. DreamCraft.com ($2.6k) doesn’t, but it’s an evocative name. Berno.com ($1k) ought to make an attractive upgrade for the hideously ugly BernoFinMgt.com.

Since automobile snow covers run $50 to $300 apiece, SnowCovers.com looks like a great buy at $99. MexicoProperties.com was quite undervalued at $274. I can see a role for Mentors.info ($135). Lots of people enjoy volunteering and sharing their experience. NiceCatch.com ($1.9k) was what we in the domain drop-catching business call, well, … a nice catch.



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Nirvana gets domain names from Australian man who demanded $1.5 million

November 20, 2014Domaining, DomainnamewireComments Off

Panels say it Smells Like B.S.

NirvanaNirvana LLC — the company that owns the intellectual property from the late grunge band Nirvana — has won control of five domain names registered by an Australian man.

The company filed UDRP and aUDRP disputes against Darren Wilcox (Willcox) for the domain names nirvanadrums.com.au,
nirvanadrums.net.au, nirvanadrums.com, nirvanadrumsfilm.com and nirvanadrums.net.

Wilcox argued that he registered the domain names because of the concept of nirvana. However, his actions in negotiating a settlement with Nirvana certainly made it look like bad faith.

After saying he had out-of-pocket costs of about $2,500, Wilcox requested $1.5 million to transfer the domain names.

He later tried to justify the $1.5 million price tag (and threat of using the domains if no settlement was reached) by explaining that the $2,500 did not include “man hours, concept consolidation, trademark applications, future projects, and the amount of knowledge that the Respondent has about drums.”

That’s an awful lot of knowledge.

Wilcox also noted that Nirvana “is a considerable financial juggernaut”, a statement that will always look bad to UDRP panels.



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Dish DBS beats Google in .Dot auction, pays $700,000 for domain

November 19, 2014Domaining, DomainnamewireComments Off

Dish won a two way race to operate the top level domain name .dot.

Dish DBS, the satellite TV company and owner of Blockbuster, has beaten Google in a public auction for the top level domain .Dot. It paid $700,000 for the rights to the domain name.

You’re not misreading this – the domain name is .dot.

So soon, you might be able to visit Blockbuster at Blockbuster-dot-dot.

In its application for the domain name, Dish said it plans to use the domain name for its own businesses.

Google considered the domain name a “pun”, according to its application:

The purpose of the proposed gTLD, .dot, is to provide the marketplace with a creative alternative gTLD to .com. [Google] believes in the commercial viability of the proposed gTLD, .dot, given the pun of the phrase ʺsecond-level domain name dot dot.”

It’s not a very good pun, if you ask me. It’s apparently dot worth even a million bucks.



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17 end user domain name sales, including a big .Me

November 19, 2014Domaining, DomainnamewireComments Off

An antiquated technology term in .me sells for five figures.

Sedo sold $1 million worth of domain names last week. While this week’s list doesn’t include as many end user buyers as the last one (at least publicly), a lot of smaller businesses bought domain names.

One of the most amusing ones is Telegram.me at $10,000. Now, be honest — if someone told you they registered a domain name with telegram in it, you’d laugh at him. Right? The New Zealand man who sold Telegram.me is laughing all the way to the bank.

Here’s the list of some of last week’s end user sales at the Sedo marketplace:

(You can view previous lists like this here. If you’d like to learn how to sell your domain names like these on Sedo, download this report.)

Telegram.me $10,000 – Telegram, a mobile and desktop messaging system with an emphasis on security.

Bridgingloanfinance.co.uk 700 GBP – Nina Finance LTD, a UK financial company.

BoxJump.com 2,399 GBP – looks be be registered by the owner of BaconFitness.com, a crossfit site. That site as a copyright statement for BoxJump Technologies.

WeCurate.com $5,000 – I have no idea what Three Six Zero Group, which uses the domain name tszgrp.com, does. Perhaps they curate.

TeamEscape.com 3,000 EUR – collaboRATIO GmbH, which operates TeamEscape.de. Looks like a cool real-life game.

Eungabi.com 2,500 EUR – The registrant of eungabi.biz upgraded to a .com.

ThxALot.com $1,550 – It looks like TxsALot.com is a new site, and the owners realized most people abbreviate “thanks” as “thx”.

8ways.com $975 – 8 Ways Media, a Swiss marketing and communications agency, uses 8ways.ch for its web address.

Slim1.com 1,000 EUR – Business consulting firm Slimstock, which uses Slimstock.com, slimmed down its domain name.

NutMedia.com – $1,150 – New Jersey company Nut Media.

SafetyBank.com $3,250 – Construction Safety UK Ltd, a construction risk management firm.

Qtsy.com $2,100 – UK company Qtsy Limited.

Enduracool.com $1,999 – Mission Product Holdings, which sells cooling products for athletes.

PBFY.com $750 – PBFY Flexible Packaging, a California company that uses the domain name PbfyPkg.com.

Valetone.com 1,000 EUR – Valet Parking & More GmbH in Berlin. They own Valet.net.

Rent-a-limo.com $3,115 – The limo rental company that owns RentALimo.com. I can see how people would include hyphens in this domain.

Send.in 1,000 EUR – email marketing firm Sarbacane.

Aniview.com $3,000 – Aniview LTd, a mobile video ad service.



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GoDaddy’s DomainFinder App advances domain name selection

November 19, 2014Domaining, DomainnamewireComments Off

App makes it easier to narrow in on the best domain name.

GoDaddy recently released an iOS app for finding and registering domain names called GoDaddy DomainFinder.

Many of its features are similar to what you find on GoDaddy.com and other registrar sites. For example, the app lets you filter by price, TLD, and length.

Yet some features are new and different, mostly when it comes to whittling down the large list of results you receive. You can easily “favorite” domain options or eliminate them.

After trying out the app, I asked GoDaddy Senior Vice President and GM Mike McLaughlin if the app’s new functionality will become part of GoDaddy.com’s website.

“We’re always looking at ways to improve our search results for our customers,” he said. “We will listen and learn from customer feedback to determine what works and what doesn’t. While this same feature may not be implemented on our main website, you will see tools that make it easier for customers to get the right domain.”

Here’s a run-through of the app and its functionality.

1. Home screen and search screen – Once you tap the box to enter the keyword, the box moves up and you see rotating domain tips. Domain tips include acting fast to register your domain, the value of a premium domain, etc.

finder-1

2. Results page – The initial results are the same as what you’ll get searching on GoDaddy.com. It’s a mix of semantically-relevant top level domains, terms related to the keyword, generic TLDs and premium aftermarket domain names.

finder-2

3. Filtering – Users can filter by price, length, top level domain, country/location and premium domains only. This same functionality is currently available on GoDaddy.com in the left hand column of the search results.

finder-3

4. Selecting a name – Here’s where things start to get innovative compared to GoDaddy.com. In today’s world of hundreds of top level domain names, it’s difficult to whittle down the list to make a domain decision. DomainFinder simplifies this process by allowing you to “favorite” domains you’re interested in and eliminate ones you don’t want.

This is made easier by the touch interface. Swipe right to favorite a domain and left to remove it. You can then pull up your list of favorites and add one or more to the cart.

finder-4

5. Similar keywords – The app also makes it easy to search for words similar to the one you’ve entered.

A search for “money” already brings up lots of similar words because the domain name is heavily registered. But if you tap the keyword, you have the option to tap-and-search related terms.

finder-5

The process of selecting and eliminating domain options in the app isn’t commonly found at domain name registrars. This is a step forward.



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How .Realtor quickly became one of the most used new TLDs

November 18, 2014Domaining, DomainnamewireComments Off

Easy-to-create starter sites fuel early usage of domain names for Realtors.

.RealtorAbout four weeks ago, the National Association of Realtors released the .realtor domain name. Ahead of the launch, I called it one of the most important launches in the nascent new top level domain name program.

.Realtor has quickly shot up to the #4 spot of new top level domain names with about 85,000 domain names in the zone file.

Much like #1 (.xyz) and #2 (.berlin), its success has a lot to do with giving domain names away for free. National Association of Realtors (NAR) is giving up to 500,000 addresses away for free for the first year; others cost $40.

But there are some key differences with .realtor, and why I think it has done a lot to move new TLDs forward as a whole.

First, although most of the registrations were free, Realtors had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is.

Second, .realtor has quickly become one of the most “used” top level domain names.

I spot checked a random group of 50 .realtor domain names in the zone file. 46% of them resolved to a website, including forwards. The rest were parked. That’s a pretty good number.

.Realtor achieved this by making it really simple to set up a starter site. Through a partnership with Realtor.com, agents could click a few buttons to set up a basic page with their contact info, bio, and listings. Here’s an example.

True websites? Maybe not. But it’s a step toward getting indexed. It’s also a web address that a Realtor could give to a client or put on their business card.

That moves new top level domain names forward…one impression at a time.



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Google upgrades mobile-friendly sites in search results

November 18, 2014Domaining, DomainnamewireComments Off

Sites will get label, and might get a search benefit in the future.

Mobile-Friendly GoogleGoogle announced today that it is adding a “mobile-friendly” label to sites in search results, and is experimenting with using mobile-friendliness as a ranking signal.

Over the next few weeks, Google will start adding the “mobile-friendly” identifier next to qualified sites for mobile searches (see picture).

In a blog post about the move, Google suggested that how mobile-friendly a site is might also affect its rankings in the future.

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

It seems intuitive that Google will demote sites in mobile search if they don’t render well on a mobile browser.

You can see if your site is eligible for the mobile-friendly label on this test page.



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Guy tries to trademark one of Rick Schwartz’s domain names

November 18, 2014Domaining, DomainnamewireComments Off

This one will be interesting.

This morning I was perusing recently filed trademark applications when I came across an application for Trademarking.com.

When I checked the whois on the domain name, I saw that the domain was registered to domain name investor Rick Schwartz. But the company that filed the trademark was Trademark King in Indiana.

TrademarkKing.com (with two k’s) is registered under whois privacy, so I thought perhaps the trademark applicant owns this domain and the application was merely a typo. I picked up the phone and called the applicant to verify this was the case.

To my amazement, it’s not. The president of the applicant said he didn’t like how the domain name looked with two k’s, so he just used one. (He also filed a trademark application for “Trademark King”.)

When I explained that someone else owned the domain name Trademarking.com, he said he didn’t know that but that it doesn’t matter. He explained that he buys and sells trademarks, and if he trademarks it first, then it doesn’t matter who owns the domain name.

In fact, he said he’d have his lawyer demand that the domain name “be taken down”.

Please pass the popcorn.



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