If you thought “Fish on a Bus” was weird, wait until you see “Bee in a Bar”.
Last week Verisign released videos under its new marketing campaign “Make Your Idea Internet Official”.
The videos have been described in a number of ways, with “creepy” being one of them. Yeah, “Fish on a Bus” is certainly creepy.
Both videos have soared to 300,000 views on YouTube. I have no idea how Verisign is promoting these videos and if it is buying views. But the comments on them seem authentic…they’re as stupid as most comments on YouTube.
Anyhow, Verisign published a couple more videos in the series. Including one in which a woman sleeps with a bee. Seriously. They’re worth watching:
If the company is Hispandering, it’s also mompandering and corporationpandering.
New top level domain name registries offering regional, niche, or cultural domains, take note: the people you’re targeting might take it the wrong way.
That’s apparently the case with .soy. Google’s new domain name isn’t targeted to yuppies who don’t like cow’s milk. It’s targeted to the Hispanic community. “Soy” is Spanish for “I am”.
But some people in the community think the effort is misguided. That, or they needed something to write about this past week when .soy came across their desk.
A Fox News Latino article aks “Google’s new .SOY domain: Code for segregation or source of Latino pride?”. It says Google should just hire more Hispanics rather than offering them a new top level domain name on the web.
This article in RedEye Chicago says Google is “Hispandering to a special level”.
Apparently .com and .net weren’t big enough for everyone, so Google decided to create a separate area of the Internet for Latinos to listen to salsa music, share enchilada recipes and do whatever else Latinos do…
…Latinos aren’t asking to be treated differently; quite the contrary, we’re simply asking to be treated the same. Latinos don’t want their own special corner of the Internet.
Tell that to the LGBTQ “community”, which is pissed off at ICANN for not handing it its own place on the web with .gay.
If the Hispanic community thinks Google is pandering to them, they’re going to be really miffed to find out that Google and other companies are “pandering” to the Japanese (.みんな – everyone), moms (.mom) and corporations (.inc).
They’ll be surprised to find out that Hotels (successfully) argued that they should have their own home on the web. So did the “eco” community, which apparently doesn’t include people like me who just like to recycle.
I bet the people of New York are upset that they’re being “segregated” online with the new .nyc domain name.
Apparently controversy can be good, however. Google’s .soy video (below) has been viewed over 600,000 times, making it the most popular new TLD video to date. About 1 in 450 of them have purchased a .soy domain (it has 1,308 names in the zone).
Chinese IDN registry opens office in “China’s Silicon Valley”.
TLD Registry, the company behind the Chinese IDNs Dot Chinese Online (.在线) and Dot Chinese Website (.中文网), has opened a Chinese headquarters and named a new General Manager for China.
The company’s China headquarters is in Beijing’s Zhongguancun, commonly known as “China’s Silicon Valley”. Last Friday’s opening party was attended by Embassy of Finland‘s Minister Commercial, the Service Delivery Center of the State Council Office for Public Sector Reform‘s Counsellor Mr Yu Yang, and the China Network Information Center‘s Deputy Director for Registrar Administration and International Business.
TLD Registry also announced that it has hired Jin Wang to be its China General Manager. Wang was previously Business Operations Officer for the China Internet Network Information Center (CNNIC), which manages the .cn domain name registry.
The company’s two IDN top level domain names have over 50,000 registrations, including many by the Chinese government.
Pictured: China GM Jin Wang (left) and CEO Arto Isokoski.
Trademark application covers registry services related to selling domain names to the public.
What does Amazon.com plan to do with top level domain names it is the registry for? Does it still plan to earmark them for just Amazon.com’s use? Is it just for defensive purposes? Or will it promote them to consumers?
We don’t know much, but a recent trademark application provides some possible hints.
The goods and services description contains a laundry list of offerings, including some that wouldn’t apply to a registry that doesn’t plan to promote its domain names to consumers:
retail services for domain names; providing information concerning listings of domain names for sale by others; conducting auctions of domain names for sale;…consulting services for setting up, management and compliance activities relating to domain name registrars
I’m not inclined to read too much into the trademark filing, as it makes sense for Amazon to cover every possible service related to running a registry. Still, it could be a sign that Amazon is getting ready to promote domains like .spot and .buy as alternatives to .com.
.Feedback domain names will come with a full-fledged feedback system.
Jay Westerdal’s company Top Level Spectrum has submitted a request to ICANN to offer a feedback platform combined with its forthcoming .feedback top level domain name.
The platform would mean that .feedback registrants could almost instantaneously launch a site on their domain names with a full-fledged feedback system. They could just register the domain and then log in to set up the site.
In some ways, it would be like how .tel offers an information platform integrated with .tel registrations. However, registrars would have the option of not bundling the service with .feedback registrations.
The company is partnering with QuestionPro, another Seattle company, to offer the service.
As for what the proposed service would mean for competition? “This TLD is awesome for competition,” writes Top Level Spectrum.
Although many registrars shudder at the thought of packaged services like this, this is one of the first inklings of “innovation” in top level domain names.
Radix tops Google and three others to win .site domain name.
New top level domain name company Radix has secured the .site domain name, the company announced on social media this morning.
That means the company has .website, .site and is still in the running to complete the trifecta with .web.
Particularly interesting is that Google was in the contention set for .site. To my knowledge, the company has been a holdout for participating in private resolution of new TLD contention sets. If Google is now participating, this means many more new TLDs will be resolved without going to ICANN’s auctions of last resort.
.Site was set to be auctioned off by ICANN next month.
Radix competed in a five-way race for .site. In addition to knocking off Google, Radix topped Donuts, Interlink Co and Minds + Machines.
In my opinion, .web is better than .site, which is better than .website. However, it will be a while before .site comes out. And I bet we’re a good year or two from .web coming out, which gives the others a head start.
A restaurant in Turkey has been found guilty of reverse domain name hijacking over the domain name develi.com.
The complainant runs a restaurant chain called Develi and uses the domain name DeveliKebap.com.
A key problem for the complainant was that Develi is also the name of a city in Turkey. Although the complainant has trademarks including “Develi”, these are figurative marks as part of a drawing.
In fact, when the complainant tried to trademark a Develi logo in the United States, it specifically disclaimed the exclusive right to use “Develi”.
In finding the complainant guilty of reverse domain name hijacking, the panel wrote:
The Panel is troubled by the Complainant’s inability to provide suitable evidence to support its assertions of the extent to which it is well-known, in terms of its case that the Respondent was more likely than not to have been targeting it. More importantly, however, the Panel is concerned by the Complainant’s critical failure to address either in the Complaint or in its supplemental filing the fact that the name “Develi” holds a non-trademark meaning arising from the eponymous city. Instead, the Complainant attempts to rely upon bare averments that it is well-known, vague assertions as to the reach and extent of its restaurant chain with no supporting evidence and an unfounded submission that the Respondent is Turkish.
What impact has the launch of hundreds of new top level domain names had on the domain name market?
In this episode of the Domain Name Wire podcast, DNJournal editor Ron Jackson recaps year-to-date domain name sales and discusses recent sales trends. He also talks about how he got started in domain investing and the types of domain names he selling these days. It’s a can’t-miss episode.
Also: the economics of private vs. public top level domain name auctions, Afilias plans to raise $100 million and Amazon.com and others lock in new TLDs.
Click play or download to begin listening. (Listen to previous podcasts here.)