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Email Marketing Company Emma Sues Microstrategy, Owner of

October 3, 2011Domaining, Domainnamewire, emma,, myemma, Policy & LawComments Off on Email Marketing Company Emma Sues Microstrategy, Owner of

Emma, Inc. pays for not owning

A heavyweight battle is about to ensue over the name “Emma”.

Email marketing company Emma, Inc., which operates its main web site at, has sued publicly traded MicroStrategy for trademark infringement (pdf).

MicroStrategy has owned the domain name since the 1990s but didn’t use it until recently. The company is no small fish; it has a market cap of $1.22 billion.

At issue is MicroStrategy’s recent launch of an app called “Emma” and Emma, Inc. claims that MicroStrategy is infringing its trademark and that its logos look similar.

As I wrote about several years ago, Emma, Inc. has an identity crises. It decided to brand itself as “Emma” instead of “MyEmma” despite operating at

Emma, Inc has approached MicroStrategy about buying the domain name “on multiple occasions”. An exhibit to the lawsuit shows that MicroStrategy offered to sell the domain name for $3 million or lease it for $10,000 a month.

I agree with Emma, Inc. that the logo on is somewhat similar. But I find it hard to believe that a billion dollar business intelligence company is purposely trying to tread on Emma, Inc.

Emma, Inc. is not asking for the domain name to be transferred.

© 2011.

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Related posts:

  1. Identity Crisis: Emma or MyEmma?
  2. How Much Email Marketing is Too Much Email Marketing?
  3. Company Sues Telepathy to Get Domain Name