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Google wants to patent making online ads social

Company files two patent applications for making online ads social.

Google has filed two patent applications related to social interactions with online advertisements.

The applications, 20120116871 and 20120116867 (pdf), were filed in November and just published today. Both are titled “Social Overlays On Ads”.

The patent applications describe systems in which social overlays are placed on ads. For example, an ad my show how many people in your particular Google+ circles like an ad. It could also integrate into Google’s +1 system. If you +1′d an ad, members of your Google+ circles would then see that you like the ad. Viewers could also republish an ad to their social network, similar to how you can share a photo on Facebook now.

In the example below, the ad has a social overlay that says how many people in the user’s location +1′d the ad.

This idea sounds familiar to me. Let’s see, where have I seen something like this already…


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Facebook Recovers 14 Typo Domains That Were in Lawsuit

Defendants hand domain names over to Facebook.

Facebook has recovered 14 Facebook.com domain name typos that were named in its massive cybersquatting lawsuit filed in July.

The domain names were most recently using the PrivacyProtect.org whois masking service.

The names transferred to Facebook include:

acebook.com
facdbook.com
facdebook.com
facebokok.com
facebooc.com
faceboock.com
faceboof.com
facebooi.com
facebool.com
faceboook.com
faceboow.com
facfacebook.com
facfebook.com
wwwfacebok.com

These aren’t the first domains from the lawsuit the social network has recovered. It recently recovered facebcook.com and one or two other domains.

[Update 10/7/11: Facebook recovered another couple dozen domains today]

It’s unknown if the defendants that owned these domains agreed to pay a settlement in addition to transferring the domain names.


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Facebook Registers FBPAC Domains Previously Owned by American Farm Bureau

Facebook makes intriguing domain registrations.

Facebook has yet to settle an ongoing trademark dispute with American Farm Bureau despite paying millions to buy the FB.com domain name from it.

Now Facebook may have upped the ante, registering FBPAC.org and FBPAC.us. The two domain names were previously registered to American Farm Bureau until they expired in 2009. American Farm Bureau owns FBPAC.com and FBPAC.net.

Although the farmer lobbying group doesn’t operate the domain names, it’s clear that PAC stands for Political Action Committee.

So this begs the question, what is Facebook’s interest in these domain names? I can think of two possibilities:

1. It wants to use them in it current tiff with American Farm Bureau.

2. It’s starting its own PAC.


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Related posts:

  1. Facebook and American Farm Bureau Still Haven’t Settled over FB
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  3. Facebook Close to Settling Long Running Dispute Over “FB”

Facebook Close to Settling Long Running Dispute Over “FB”

Facebook and American Farm Bureau may be close to settling FB trademark dispute.

Facebook is getting close to settling a trademark dispute with American Farm Bureau over the mark “FB”. It all comes down to one sentence.

The intriguing dispute started when Facebook filed a trademark application for “FB”. American Farm Bureau, a lobbying group for the agriculture industry, initiating proceedings with the U.S. Patent and Trademark Office to reject the trademark.

During the proceedings Facebook acquired the domain name FB.com from American Farm Bureau for what may have been over $8 million dollars. Although Mark Zuckerberg claimed the deal settled the dispute, that was not the case.

The two sides have been working on a settlement and it appears it is close. The latest filing from the parties asking for more time to settle the matter claims (pdf):

“The parties reported that they have an agreement in principle, that drafts have been exchanged between the parties, and that one issue in a single sentence remains to be addressed in the draft agreement.”

I can’t imagine what that one issue is, but it appears a settlement is near.


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Related posts:

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Facebook Files Massive Cybersquatting Lawsuit

Lawsuit goes after typosquatters who redirect to survey offers.

As reported on Elliot’s Blog today, Facebook has filed a lawsuit against dozens of people for allegedly typosquatting on its domain names.

One of the interesting aspects of this case is what the defendants are allegedly doing with the domain names. Instead of parking them with traditional pay-per-click providers, they are forwarding them to survey sites that mimic Facebook in some way.

This type of typo monetization is becoming more popular as the opportunity to monetize some typos is limited on traditional parking platforms. In fact, there’s an entire parking company based around these CPA survey offers that started business just a couple months ago.

If seeing a parked page with pay-per-click links bothers trademark holders, they’ll be even more upset about seeing their would-be visitors tricked into supplying their email address to an affiliate site.


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Related posts:

  1. Facebook Files Trademark Lawsuit Against FriendFinder
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Mike Mann Ordered to Transfer 21 Domains to Facebook

Facebook awarded 21 trademark-infringing domain names.

A World Intellectual Property Organization panel has ordered BuyDomains founder Mike Mann and his company Domain Asset Holdings to transfer 21 domain names to social networking site Facebook.

The domain names all include Facebook plus an additional word, such as AboutFacebook.com, FacebookFest.com, and FacebookStuff.com.

The case was delayed at first over some confusion apparently caused by Mann’s legal team. The legal team apparently asked domain name registrar DomainDiscover to cancel the domain name registrations and the registrar complied. This put the domain names in pending delete status.

After realizing the problem, DomainDiscover went to .com registry VeriSign to get the domain names restored.

Mann did not respond to the complaint.


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[Updated] ICANN Sends Breach Notice to EuroDNS Over Facebook UDRP

April 21, 2011Domaining, Domainnamewire, eurodns, facebook, Policy & Law, udrpComments Off

ICANN threatens EuroDNS if it fails to transfer domain name to Facebook.

ICANN has sent a Notice of Breach (pdf) to popular European domain name registrar EuroDNS for its failure to transfer a client domain name after an adverse UDRP decision.

In September 2010 a EuroDNS client lost a UDRP for Facebok.com (with one ‘o’), which is certainly a common typo for the popular social network. As of today the domain name is still in the client’s hands. It forwards to a page offering a “Facebook survey”.

Domain name registrars have ten days to transfer a domain name after receiving communication from the UDRP provider of an adverse decision unless the respondent files a lawsuit over the domain name.

In this case it’s about six months late.

This may be a case of a domain slipping through the cracks, although ICANN says it:

had multiple communications with EuroDNS on 31 March 2011, during which time ICANN informally encouraged EuroDNS to comply with the Panel decision and warned EuroDNS of the consequences of not doing so.

EuroDNS has 15 days to cure the breach.

[Update: EuroDNS has released the following statement]

As you know, EuroDNS is a respected member of the ICANN Community and has always scrupulously abode by ICANN Policies. This case is no exception as, contrary to what the letter implies. Furthermore please also know that the implementation of the UDRP decision was initiated the next day of our receipt of the WIPO email. We indeed do not want to breach and obviously have no interest in blocking a rightful transfer nor impede a WIPO decision.

Now, where it gets complicated – and what ICANN surprisingly does not mention in their letter – is that, on the same day, both we and the complainant of the UDRP were served summons to appear in front of the Luxembourg civil court. The court papers said that the Respondent to the UDRP has stolen the domain name from them and asked for a local judge to prevent us from transferring the domain name to anyone until the ownership of the domain name be ruled… This case is still pending and each party is currently submitting their pleadings to the court.

We are therefore in an incredible position where if we transfer the name before the judge’s ruling we will be accountable in our own country and if we don’t transfer the name we are in breach of the RAA.

We have informed ICANN, WIPO and the Complainant of these facts and ICANN specifically told us in an email dated March 31st they would « have the document translated and reviewed for compliance with priority» (French being the official language in Luxembourg) and get back to us. The public letter published last night is the first time we heard back from ICANN ad as you can see no reference is made to our exchange with them nor to the court papers which they did acknowledge receiving. Maybe ICANN is lacking a translator?

While we were prevented to finalize the implementation of the UDRP decision, we did initiated this process and the complainant’s counsel was even sent the Authcode for the proper transfer, as soon as we could handle the WIPO decision. The sole reason why the transfer has not taken place yet is to allow for the civil court of our country to render their ruling. Indeed the lawsuit did not come from the respondent per se, but considering it came from someone alleging fraud and impersonation, and asking a judge to prevent us from allowing this asserted offense to continue, it is quite difficult for us to make a decision.

Now considering ICANN late notice, the easy thing to do would be to abide by the UDRP and we are obviously prepared to do so as we always were. Nevertheless, the question remains : should we simply ignore a judiciary court case against us in our own country – that could prevent us from operating the transfer since it is was asked of the judge – because of our RAA’s obligations ? We would gladly do so, but ICANN needs to make their choice crystal clear, after having -this time – read all the relevant documents.


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Go Daddy Wants Patents for Announcing Domain Registrations on Facebook

Domain name registrar files two patent applications for promoting newly registered domain names.

The Go Daddy Group, parent company of domain name registrar GoDaddy, has filed a pair of patent applications related to announcing a new domain registration on social networking sites such as Facebook.

The patent applications are 12/561408 for “Social Website Domain Registration Announcement” and 12/561439 for “Social Website Domain Registration Search Engine Feed”.

The basic idea is that customers who register a domain name can announce the registration on social networking sites such as Facebook and LinkedIn. The customer would allow the registration to be published after a set period of time (perhaps giving the registrant time to get a web site up at the address). When it is published on the social network the traffic from the link would be tracked and the domain name registrar might suggest another product to boost traffic.

The registration announcements could be posted to a Go Daddy page and/or the customers page on a social networking site.

Interestingly, the patent application suggests that one use of this would be to drive visitors to a parked domain name:

If a domain name registrant chooses an option on the control panel to immediately generate traffic, via the published link, for the parked domain page (illustrated in FIG. 4 and described in detail below), a metric, such as a pay-per-click model or click-through traffic based on 301 redirects, described below, or any other metric for measuring additional traffic may be monitored to gauge the success of the parked domain page. A registrant may have the option of keeping the domain a parked domain page to generate traffic and revenue, or may keep the domain a parked page only prior to completion of the final hosted website.

I suspect Google would frown upon that.


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USPTO Grants Extension to Facebook in Fight with American Farm Bureau over FB

January 26, 2011Domaining, Domainnamewire, facebook, Policy & LawComments Off

Facebook still embroiled in fight over ‘FB’ mark with non-profit that sold it FB.com domain name.

So you bought a domain name from someone for $8 million plus and you still haven’t settled a trademark dispute with them? Makes no sense to me.

But on Monday Facebook filed an extension request with the U.S. Patent and Trademark Office to settle a trademark dispute with American Farm Bureau (AFB). The request said the parties are still engaged in settlement talks.

AFB filed a challenge against Facebook when the social network tried to trademark “FB”. During the discussions Facebook bought AFB’s FB.com domain name through an intermediary. Yet it still hadn’t settled the issue over the trademark. And now it’s asking for another 30 days to put the matter to rest.

I’m just amazed that you wouldn’t make a settlement part of the domain purchase.


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Related posts:

  1. Facebook and American Farm Bureau Still Haven’t Settled over FB
  2. Facebook Still in Dispute With Organization that Sold it FB.com for $8M+
  3. [UPDATED] FB.com Domain Name Sells…to Facebook?

Facebook Bought FB.biz Domain Name, Too

December 8, 2010Domain Sales, Domaining, Domainnamewire, facebook, fb.biz, fb.comComments Off

Facebook snaps up FB.com; currently owns FB.com and .biz.

Remember when .biz registry Neustar auctioned off two letter domain names at twodotbiz.biz? Facebook participated and picked up the domain name FB.com.

The company registered the domain name under DNStination Inc., which is associated with domain registrar MarkMonitor. Facebook used the same group to acquire FB.com from American Farm Bureau, which still owns the .org domain.

The domain name just recently moved from DNStination Inc. to Facebook in whois, but the domain name doesn’t resolve yet. Facebook is using FB.com for email addresses and a URL shortener; you can type FB.com to go to Facebook.com or just substitute FB.com for Facebook.com in any other URL.

I don’t have a record of the price paid for FB.biz in the auction. Feel free to comment if you know.

My guess is the company goes after FB.info as that domain is released by .info registry Afilias.


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