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Salesforce.com can’t force owner of Forces.com to hand over domain

January 6, 2012Domaining, Domainnamewire, force.com, Policy & Law, salesforce.comComments Off on Salesforce.com can’t force owner of Forces.com to hand over domain

Salesforce.com loses dispute over Forces.com domain name at National Arbitration Forum.

Salesforce.com has lost an attempt to get the domain name Forces.com, which it said was similar to its Force.com domain name.

The registrant’s predecessor had registered the domain name before Salesforce.com started using the Force.com domain name. As Elliot Silver pointed out when the case was filed, the domain name also had a page about the armed forces.

A three member National Arbitration Forum panel found that the domain name was not confusingly similar to a mark in which Salesforce.com had rights.

Forces.com owner Internet Venture Holdings, Inc. was represented by John Berryhill.

I find this UDRP filing rather interesting since the company is savvy about the value of generic domain names. It purchased Data.com for $4.5 million and also owns Social.com (the sales price on Social.com was likely at least $2.6 million since a party bought it at auction for that much).

Salesforce.com CEO Marc Benioff even sold the domain name Bill.com.

For a company savvy about great generic domain names, why would it take this approach for Forces.com?


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