NameStarter.com :: domaining business blog // Domaining for Domainers

Archive for the ‘go daddy group’ Category

Go Daddy Wants Patent for Selling Business Cards with Domain Names

March 4, 2010Domain Registrars, Domaining, Domainnamewire, go daddy group, GoDaddy, the go daddy groupComments Off on Go Daddy Wants Patent for Selling Business Cards with Domain Names

Company files patent application for cross-selling business cards based on registrant information.

GoDaddy biz cardsThe Go Daddy Group, parent company of domain name registrar GoDaddy, has filed two patent applications related to ordering business cards along with a domain name registration.

U.S. patent applications 12/202919 (pdf) and 12/202956 (pdf) describe a method of using information collected during the domain name registration process to help generate — and cross-sell — business cards for the registrant. These business cards could be offered as printed cards, an electronic file that may be printed, or as an electronic-only business card.

It makes sense to offer business cards to people when they register a domain name. After all, many people registering a domain are starting a business, and you’ve already collected their contact information (and now have a URL to put on the card). But I wonder how Go Daddy’s invention compares to other companies that collect information to sell one good and cross-sell another. VistaPrint, one of the masters of cross-selling, often uses customer information gained from selling one print or electronic product to sell another to the same customer.

The patent applications were filed September 2, 2008 an published today.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. GoDaddy Files Patent for Method of Selling Equity in Domain Names
  2. Go Daddy Files Patents for Enhanced Whois and DNS Records
  3. GoDaddy Goes on Patent Filing Binge

GoDaddy Gets Patent for Domain Name Reseller and Affiliate Program

January 6, 2010domain name reseller, Domain Registrars, Domaining, Domainnamewire, go daddy group, GoDaddyComments Off on GoDaddy Gets Patent for Domain Name Reseller and Affiliate Program

Domain name registrar picks up patent for domain name reseller programs.

GoDaddyThe USPTO has granted The Go Daddy Group, Inc, parent company of GoDaddy, a patent for “Turnkey reseller program for registering domain names”. The patent describes a system for both turnkey and API-based domain name reseller programs:

A reseller program may be used to increase the number of Customer desired domain names that are registered by a Registrar. There are two main embodiments of this reseller program. In the first embodiment, Resellers guide Customers to a Registrar web site through the use of advertisements, links in various web sites and/or links from search engines. The Registrar web site communicates directly with the Customer and registers the Customer desired domain names and compensates the Reseller for guiding the Customer to the Registrar web site. In the second embodiment, Resellers have their own reseller web sites that communicate directly with the Customers and communicate the desired domain names to the Registrar web site so the Registrar web site can register the Customer desired domain names. In this embodiment, the Customer may compensate the Reseller and the Reseller may compensate the Registrar for the services rendered.

U.S. patent number 7,644,117 (large pdf) seems like it could be applied to simple domain name registration affiliate programs as well, where a customer uses a referral link to send customers to the registar’s web site (for example, the top link in this article).

Go Daddy Group has another related patent application for “Reseller program for registering domain names through resellers’ web sites” that is currently pending. Both patent applications were filed in July 2003.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. GoDaddy Goes on Patent Filing Binge
  2. ICANN blames Melbourne IT for Panix.com Debacle
  3. New Restrictions for Domain Name Resellers are Coming

GoDaddy Files 3 Patents for Domain Suggestion and Advertising Method

October 2, 2009Domain Registrars, Domaining, Domainnamewire, go daddy group, GoDaddy, patentsComments Off on GoDaddy Files 3 Patents for Domain Suggestion and Advertising Method

Company files patents for improving current domain suggestion and advertising systems.

Go Daddy Group, Inc., parent company of domain name registrar GoDaddy, has filed three patents for a method of suggesting possible domain names. The applications also suggest this method can be used for targeted advertising, search results, and web site content. The applications were filed in 2008 and published by the U.S. Patent and Trademark Office on October 1.

In the patent applications, Go Daddy says current systems for suggesting related domain names generally use synonyms of imputed keywords to create suggestions. GoDaddy’s proposed method creates a sophisticated ontology to calculate results.

Currently-used algorithms to display concept-based results may be based on synonyms of key words received. This approach may limit the results to only synonyms of key words.

The current invention may use, but is not limited to, ontological based algorithms to calculate and display results (Step 105). These algorithms may be in addition to, but are independent of any synonym-based algorithms. This allows results to be displayed which may include concepts related to the information received and not just synonyms alone (Step 700).

The method can be extended in many ways:

1. Suggest a corresponding top level domain name – the content of the suggested domain name could relate to a particular gTLD, such as .info for a domain concept related to information or .shop for a concept related to buying a product. It could also suggest an appropriate country code domain name, such as .co.uk if the spelling of one of the words uses a British spelling (e.g. colour).

2. Make keyword suggestions for an online advertising campaign – based on as little information as the domain name being advertised, a system could suggest keywords to advertise on.

3. Targeting advertising on a parked page (or web site) – the system could better target ads on parked pages based on its ontology, compared to simple keyword and synonym analysis generally used for parked pages. See #4 below for how this might work.

4. Relevant content on web sites – content and navigation could be generated on a web site based on the concepts in the domain name, the anchor text of a link clicked to visit the web site, or a number of other factors related to the page’s concept.

Suggesting Concept-Based Domain Names

Suggesting Concept-Based Top Level Domain Names

Displaying Concept-Based Targeted Advertising

GoDaddy patents


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. GoDaddy Files Patents for “Hosting Connection”
  2. GoDaddy Files Patent for Method of Selling Equity in Domain Names
  3. Go Daddy Files Patents for Enhanced Whois and DNS Records