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Go Daddy User Generated Ads Hit the Mark

May 17, 2010Domain Registrars, Domaining, Domainnamewire, GoDaddy, godaddy commercialsComments Off on Go Daddy User Generated Ads Hit the Mark

Commercials show what Go Daddy actually does. That’s refreshing.

Last month I lamented that most of the submissions to Go Daddy’s commercial contest followed the same-old GoDaddy script. Now that the ten finalists have been selected, I’ve changed my mind.

Sure, most of the finalist commercials use some sort of sex appeal, but the majority of the message is on how Go Daddy can help you get online. The visuals actually make you pay attention to the idea of getting a web site, rather than just hearing Danica Patrick mention SSL certificates. (Reminds me of when Michael Jordan did those Rayovac commercials back in the day. Not very believable.)

My favorites are Go Momma, Good Boy, How do web sites work, and even Cupcakes, if they got rid of some of the nonsense at the end.

[Hat tip DotWeekly.]


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GoDaddy Customer Commercials Follow the Same Script

April 14, 2010Domain Registrars, Domaining, Domainnamewire, godaddy commercialsComments Off on GoDaddy Customer Commercials Follow the Same Script

Registrar getting lots of commercial submissions — but few good ones.

After critics panned Go Daddy’s Super Bowl commercials (again) this year, the company went to the marketing playbook and created a contest for customers to make their own commercials. The top prize is $100,000, which would buy you about 10,000 domain names.

I expected customers to move away from the traditional Go Daddy commercial script of just throwing in some hot chicks acting like they’re stripping. But I was wrong. Most of the submissions are the same old thing. Granted, some of them are a bit more outside-the-box since the producers couldn’t rely on just putting a celebrity like Danica Patrick on the screen. But it’s mostly just a bit of domain talk and then sexual innuendo. It’s difficult to direct link to the videos, but here are a few of the “same old same old”:

Rhyme Time
Go Daddy IT Guy
Lollipops
Threesome
She Can Stay

Oh well. Maybe the reason people are submitting commercials isn’t so much for the prize money. Instead, it’s just a way for guys to convince their female friends to dress scantily for the video.

“You’re going to be a big star, baby!”


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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GoDaddy Forced to Pull Another SuperBowl Commercial

February 4, 2010Domain Registrars, Domaining, Domainnamewire, GoDaddy, godaddy commercialsComments Off on GoDaddy Forced to Pull Another SuperBowl Commercial

Another commercial problem for Go Daddy.

There’s more controversy with GoDaddy’s Super Bowl commercials, but this time it actually may not have been planned.

The company planned to air an ad called “movies” during Sunday’s game. The ad showed Danica Patrick performing a couple scenes from iconic movies. But apparently GoDaddy ran into licensing problems with some of the movie studios with scenes portrayed in the commercial. So the company yanked the commercial.

Instead, GoDaddy will run an ad called “Spa“. In the ad, Danica Patrick is getting a massage, but the masseuse realizes who she’s working on and asks for a chance to be a GoDaddy Girl herself.

Although the ads will certainly drive a lot of traffic to GoDaddy’s web site on Sunday, the company has already received a nice ROI thanks to the usual pre-game press coverage.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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