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Archive for the ‘google adsense’ Category

Flippa adds verified Google Adsense revenue

June 1, 2012Domain Sales, Domaining, Domainnamewire, flippa, google adsense, verified adsenseComments Off on Flippa adds verified Google Adsense revenue

Web site buyers can gain more confidence in revenue numbers.

FlippaFlippa, a marketplace for web sites and domain names, has added a tool to verify Google Adsense revenue numbers for web sites.

We all see sites for sale that claim huge Adsense revenue numbers. But how do you know if the person is telling the truth? It’s easy to fake stats. (That was the point behind DNWStats, by the way.)

The new tool allows Flippa sellers to authorize Flippa to snag the numbers through the Google Adsense API. Flippa then presents a three month average to visitors. Buyers can filter auctions to look at only sites with verified Adsense numbers.

It will be interesting to see what effects this has on the overall Flippa marketplace. But it can only be positive.


© DomainNameWire.com 2011.

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Related posts:

  1. How is Flippa for buying and selling domains?
  2. Adsense Discloses Revenue Share: 68%
  3. Google Adsense adds new features

Google AdSense to Start Displaying Gambling Ads

September 23, 2011Domain Parking, Domaining, Domainnamewire, google adsenseComments Off on Google AdSense to Start Displaying Gambling Ads

AdSense to show gambling ads, but with a number of caveats.

Google Adsense will start showing gambling ads on its publishers web sites starting September 27, but many people will never see them.

The ads will only show up for people visiting the site from a country where online gambling is legal. In other words, don’t expect to see them any time soon in the United States.

Also, ads won’t show up on a site unless the AdSense publisher has opted in to showing gambling ads. Only sites targeted to people 18 and up can opt-in.

Ironically, sites that allow gambling are not allowed to show AdSense ads.

But this change should be a boon to publishers that offer reviews and links to online gambling destinations. Perhaps for domain parking too?


© DomainNameWire.com 2011.

Get Certified Parking Stats at DNW Certified Stats.

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  3. Minnesota Wants to Block Gambling Domain Names

Warning: Retargeted Ads a New Way for Trademark Holders to Go After Your Domains

September 7, 2011alamo car rental, Domaining, Domainnamewire, google adsense, lawuits, Policy & Law, trademarksComments Off on Warning: Retargeted Ads a New Way for Trademark Holders to Go After Your Domains

Think your site doesn’t show ads related to a trademark? Think again.

Have you ever noticed a Google Adsense ad that seems to have nothing to do with the context of the page you’re viewing? These are retargeted ads based on your previous web browsing.

These ads may prove to be a new way for trademark owners to claim that your web site was designed to infringe on their marks.

For years, trademark owners have manipulated the results on parked domain names to show ads related to the trademark holder’s field of use. But re-targeted ads might take this tactic up a notch.

Consider this scenario: you operate a web site that includes a generic term in the domain name. The generic term is also a trademark in a limited field of use. But the trademark holder visits your page after visiting web sites in the field of use of the trademark and sees ads related to the field. Thus, the mark holder claims that your domain was created to infringe on its mark.

Sound far fetched? Hardly. In a recent UDRP decision (now the subject of a lawsuit), complainant Vanguard Trademark Holdings USA LLC (which owns the Alamo car rental brand) made this exact argument:

Respondent admits that he is using Google’s AdChoices program in an attempt to generate money from the disputed domain name “alamoclub.com”. Notwithstanding Respondent’s assertion that his website cannot provide links to car rental services, the copy of Respondent’s web page and Google’s own explanation of Google’s AdChoices program shows that it can and will. In this regard, Complainant relies upon the Google website as to what Google envisages about its AdChoices program (See Exhibit 4):

What are AdChoices?

The AdChoices icon appears on sites that use Google’s AdSense program to show ads. While Google often shows you ads based on the content of the page you are viewing, we also show some ads based on the types of websites you visit, view, or where you interact with an ad or other Google product supported by Google’s advertising services. In doing this, Google doesn’t know your name or any other personal information about you. Google simply recognizes the number stored in your browser on the DoubleClick cookie, and shows ads related to the interest and inferred demographic categories associated with that cookie. It’s our goal to make these ads as relevant and useful as possible for you. Google doesn’t create categories, or show ads, based on sensitive topics such as race, religion, sexual orientation, or health.

The ads shown on Respondent’s web page can and will include links to vehicle rental sites that participate in Google’s AdChoices program, particularly if the Internet user has been searching for vehicle rentals.

At least Vanguard admits that this is how the ads showed up on the page.


© DomainNameWire.com 2011.

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  2. Nationnal.com and Natiional.com – One is a Trademark Typo, the Other Isn’t
  3. For National Car Rental, Green Means Stop Using Your Domain Name

Google: Don’t Put AdSense on Sites with Unoriginal Content

January 11, 2011Domaining, Domainnamewire, google adsense, UncategorizedComments Off on Google: Don’t Put AdSense on Sites with Unoriginal Content

AdSense can’t be placed on auto-generated sites with copied content.

The latest “AdSense Facts & Fiction” from the Google AdSense Blog addresses an issue that may affect domainers-turned-mass web site developers:

Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them.

Fact: We don’t allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering with useful and relevant sites.

As you read the rest of the post it’s not clear if this applies to sites that republish syndicated content. The post continues:

Sometimes we come across sites that are using software to generate automated content. These sites might look like normal news sites, but the information is completely plagiarized. Scraping content and passing it off as one’s own is not only wrong, but it also happens to be a serious violation of our policies

There’s a good amount of content that can be copied and republished per the author’s guidelines. So it seems that this directive if mostly pointed to splogs, such as the many “blogs” that copy content from Domain Name Wire and republish it in its entirety.


© DomainNameWire.com 2010.

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  3. Beware the Google Adsense “Account Disabled” Phishing Scam

If Adsense Rev Share is the Same, Why is My Revenue Changing?

May 24, 2010Domain Services, Domaining, Domainnamewire, google adsenseComments Off on If Adsense Rev Share is the Same, Why is My Revenue Changing?

Revenue share will always be different from what lands in your pocket.

Earlier today Google announced what percentage it is paying out to its self-service Adsense for Content and Adsense for Search publishers (68% and 51% respectively). It also announced that it hasn’t changed revenue share ever for Content and not since 2005 for Search (when it increased the payout).

I immediately heard moans “then why has my revenue been going down?”

There are a number of reasons your payout may be different from the overall percentage shared with publishers. I explained much of this in a previous post “The Google Squeeze: How Google’s Black Box Affects Partners’ Revenue“. For background you should read that article. But there are some additional relevant points to be made regarding Google’s announcement this morning:

1. It only disclosed rev shares for Content and Search feeds. Domain companies get these feeds plus an Adsense for Domains feed. Also, you get a combination of all of these feeds when you park your domains. So if the ratio of ads clicked across different feeds changes, your overall payout will change too.

2. The rates aren’t for negotiated contracts. Each parking company has a specifically-negotiated payout with Google. My understanding is that this generally ranges from 60%-75% depending on size. Also, parking companies often get a higher rev share percentage if they deliver more traffic. That can change frequently.

3. Parking companies pay out a percentage of what Google pays them. You probably make anywhere between 25% and 85% of what the parking companies are paid by Google. That percentage can change, too.

4. Smart pricing is killing you. Just to reiterate — this can drastically affect your RPC. Read my previous article.

5. Cost-per-click constantly changes. The topics of your domain may be in verticals that have seen a falling PPC price.

There are two good things that came from today’s announcement.

First, all of those “paid search experts” who’ve been running around talking about how Google’s falling “Traffic Acquisition Costs” means they’re paying a lower revenue share to Publishers can finally shut up. TAC changes based on a number of factors, and as I’ve written before, is a number that matters more to investors than Publishers.

Second, I think the payout from Google is very nice. Seriously. You have a huge ad network that does an incredible job optimizing which ads it shows at the right time to the right person to optimize click through and revenue. They take care of the instantaneous auction, tracking, ad delivery, and billing. This is all delivered to you by cutting-and-pasting a snippet of code into a web page. 68% sounds very good to me.


© DomainNameWire.com 2010.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Adsense Discloses Revenue Share: 68%
  2. Yahoo to challenge Google Adsense
  3. The Google Squeeze: How Google’s Black Box Affects Partners’ Revenue

Domain Parking Coming to .Tel

February 10, 2010.tel, Domain Services, Domaining, Domainnamewire, google adsense, telnicComments Off on Domain Parking Coming to .Tel

Domains that aren’t used for web sites to get Google ads.

It was only a matter of time, right?

.Tel registry Telnic announced that .tel domain name owners will soon by able to integrate Google Adsense into their domain names. That means they’ll be able to add Google’s pay-per-click ads to their .tel domain names through the .tel management interface. The net effect? You’ll be able to turn a .tel into a parked domain name full of ads.

Technically, .tel users have been able use ads on their domains for awhile, thanks to TelAds. This system allowed users to add their own sponsored ads, but not take advantage of a vast ad network such as Google.

Of course, .tel domains get little type-in traffic. But with other content modules inside .tel, a user could conceivably add content, get ranked, and earn some advertising revenue.

Google Adsense will be enabled on .tel domain names by the end of March. Telnic may ad more ad networks in the future.

.Tel is also working on a page redesign for March. Here’s how the new pages will look.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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Yahoo Gets Patent for Domain Parking Optimization

January 13, 2010Domain Parking, Domaining, Domainnamewire, google adsense, yahooComments Off on Yahoo Gets Patent for Domain Parking Optimization

Yahoo gets a whopper of a patent for domain name parking optimization.

Yahoo logoYahoo, one of the largest providers of advertising to parked domain names, has filed a patent application been granted a patent for optimizing the keyword links on “two-click” domain parking pages.

U.S. patent 7,647,316 (pdf) for “Link Optimization” was filed March 5, 2007, and issued by the U.S. Patent and Trademark Office yesterday. It describes a system that optimizes the keyword links shown on parked domain names in many ways:

Number of Keyword Links – Yahoo explains that reducing the number of keyword links on a page may increase the total revenue realized per visitor. Its system optimizes both the number displayed and which keywords are actually displayed, as well as the order of the links. It is partially determined based on the click-through rate of ads delivered following the click of the keyword link (i.e., the actual ads on the second page of a two-click lander).

“The reduction of keywords is valuable to prevent cannibalization of user clicks. Underperforming keywords linked on a web page have the effect of lessening the overall monetization of the web page via a number of factors. One of these factors is the frequency by which users who click on an underperforming keyword wind up not clicking on perhaps a more valuable or likely to be monetized keyword. This may be due to the user, for example, deciding only to click on one keyword before giving up.”

User-targeted Keywords – The system can target keyword links based on a user profile. This may include the web site visitor’s location or browsing habits.

“For example, the keywords displayed on a particular web page may be keyed towards the particular keywords most likely to get a response from the user. A user profile for the user may be accessed in order to aid in this analysis. Certain presumptions may be made based upon this user profile. Additionally, metrics such as geographical location and time of day may be utilized as well.”

Mobile Optimization – Domain parking pages on mobile devices may show fewer links due to the smaller screen size, and may also be optimized for geo-location.

“As an example, a typical domain matching technique may be used to extract 10 keywords for a particular domain name. By applying various optimization techniques described above, the “best” 7 keywords may be displayed for users viewing the corresponding web page on a traditional computer, whereas the “best” 4 keywords may be displayed for users viewing the corresponding web page on a mobile device. In the mobile device embodiment, additional metrics may be utilized as well. For example, rather than using a user profile to determine geographical location, Global Positioning System (GPS) functionality built into the mobile device may be utilized for such purposes.”

Text display optimization – This is a dynamic optimization of font, font color, font size, and spacing to maximize overall earnings per visitor.

Yahoo’s patent notes that this optimization is not limited to domain parking, and can be applied to contextual ads as well, such as contextual keyword ad links on web page (think Google Adsense’ Adlinks, or even Google Adsense text ads).

Update: Thanks do a DNW reader for pointing out that I was asleep at the wheel this morning: the patent has been issued, not just applied for. The story has been updated accordingly.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords

November 18, 2009Domaining, Domainnamewire, google adsense, google adwords, Uncategorized, webby awardsComments Off on Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords

Which was bigger, Adwords or Adsense? The latter changed more.

Webby AwardsThe Webby Awards has put out its “Ten Most Influential Internet Moments of the Decade“, and I take issue with one of the listings. The list includes this entry from 2000:

Google AdWords launches (2000)
With the launch of AdWords in October 2000, Google turned advertising on its head. The self-service ad program opened up the marketplace to any business, no matter how big or small, and allowed advertisers to target their customers with laser-sharp precision.

Although Google Adwords has certainly transformed the industry, Adwords was merely a copy of GoTo’s innovative system from the late 90s. Google didn’t turn advertising on its head; GoTo had already done that.

I’d argue a more important moment for the decade would be the introduction of Google Adsense; that is, syndicating Adwords ads across millions of small publishers’ web sites. Before then, it was very difficult for small publishers to monetize their sites. Adsense gave them an amazingly simple way to monetize their sites, even if the topic was as niche as the Barton Springs Salamander in Austin.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Adsense as a Platform and What it Means for Publishers
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  3. Yahoo launches “Adsense”-like program

Beware the Google Adsense “Account Disabled” Phishing Scam

October 15, 2009Domain Services, Domaining, Domainnamewire, google adsense, phishingComments Off on Beware the Google Adsense “Account Disabled” Phishing Scam

Phishing attempt hits Google Adsense account holders.

With all of the talk about Adsense users finding their accounts disabled lately, users should be aware of a phishing scam playing on Adsense clients’ greatest fear: losing their account.

Today I received an email purporting to be from Google telling me my account was disabled. And frankly, it’s the closest I’ve ever come to falling for a phishing attempt. That’s partly do to circumstance and partly because the scam is fairly well done.

On the circumstance side, I had an unusually high number of clicks on one of my sites yesterday. It seemed to good to be true, so I was afraid something was amiss.

On the scam side, the phishers appear to have copied an actual email Google uses to inform users their accounts have been disabled. Or at least something very close. There’s no broken English. Here’s what it says:

Hello,

While going through our records recently, we found that your AdSense
account has posed a significant risk to our AdWords advertisers. Since
keeping your account in our publisher network may financially damage our
advertisers in the future, we’ve decided to disable your account.

Please understand that we consider this a necessary step to protect the
interests of both our advertisers and our other AdSense publishers. We
realize the inconvenience this may cause you, and we thank you in advance
for your understanding and cooperation.

If you have any questions about your account or the actions we’ve taken,
please do not reply to this email. You can find more information by
visiting
https://www.google.com/adsense/support/bin/answer.py?answer=57153.

Sincerely,

The Google AdSense Team

The email came from adsense-adclicks-noreply@google.com, which apparently is a real Google email address that it uses to contact customers, at least according to a couple blog posts. (Surprisingly, Gmail didn’t warn me that the email was actually sent from someone other than the return address like it usually does. But it did put the message in my spam folder.)

But there are a few problems with the email. First, there’s no email address in the ‘to’ line. Second, it just addresses me as “hello”, rather than a name.

And finally — here’s where the phishing takes place — there’s an attachment to the email called Invalid Clicks Appeal.html. Well, that file actually opens up a URL at 110MB.com instead of Google’s web site.

It makes me think that some people who have been reporting that their Adsense accounts were shut down are actually falling victim to a phishing attempt.

Be alert!


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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