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Google AdWords Now Supports Internationalized Domain Names

July 27, 2011Domain Services, Domaining, Domainnamewire, google adwords, idnComments Off on Google AdWords Now Supports Internationalized Domain Names

Advertisers no longer have to show ASCII URLs in their ads.

A couple weeks ago I missed an announcement from Google AdWords that it now supports internationalized domain names (IDN) for display and destination URLs on Google ads.

This means advertisers will no longer have to show a non-ASCII ad followed by an ASCII domain name.

AdWords clients can enter unicode characters for the URLs and Google will verify that it works correctly in both unicode and punycode.

The display URL will only show up only in cases where the language matches that of the user’s Google interface, otherwise it will render in punycode.

(Hat tip: Patrick C)

© 2011.

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Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords

November 18, 2009Domaining, Domainnamewire, google adsense, google adwords, Uncategorized, webby awardsComments Off on Webby Awards Gets it Wrong: Adsense Was Bigger than Adwords

Which was bigger, Adwords or Adsense? The latter changed more.

Webby AwardsThe Webby Awards has put out its “Ten Most Influential Internet Moments of the Decade“, and I take issue with one of the listings. The list includes this entry from 2000:

Google AdWords launches (2000)
With the launch of AdWords in October 2000, Google turned advertising on its head. The self-service ad program opened up the marketplace to any business, no matter how big or small, and allowed advertisers to target their customers with laser-sharp precision.

Although Google Adwords has certainly transformed the industry, Adwords was merely a copy of GoTo’s innovative system from the late 90s. Google didn’t turn advertising on its head; GoTo had already done that.

I’d argue a more important moment for the decade would be the introduction of Google Adsense; that is, syndicating Adwords ads across millions of small publishers’ web sites. Before then, it was very difficult for small publishers to monetize their sites. Adsense gave them an amazingly simple way to monetize their sites, even if the topic was as niche as the Barton Springs Salamander in Austin.

© 2009.

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Google Adwords’ Ebay Problem

October 16, 2009Domaining, Domainnamewire, eBay, google, google adwords, UncategorizedComments Off on Google Adwords’ Ebay Problem

Google Adwords making online advertising easier for local businesses.

Google Adwords is now testing a simple, flat rate advertising option for local businesses. Local businesses pay a flat monthly fee for their ads instead of dealing with keyword auctions.

Why? Google Adwords is complicated if you’re not an experienced user. And many small business owners aren’t experienced Adwords users, let alone experienced internet users. Here’s a quote from Google VP of product management Susan Wojcicki in AdAge:

“When we talk to small businesses, they don’t always want to know what an auction is, how to create an ad, or bid on keywords, it’s complicated, so our goal has been to, ‘How can we make this really simple for them where they just pay a flat fee per month’”.

I call this the “eBay problem”. When eBay first came out, it was a nifty auction site. But then it got very complicated, both for buyers and sellers. People like simplicity, and eBay is anything but simple. Over time, people decided they didn’t want to deal with auctions and wanted simple, instant gratification. Hence eBay’s move to fixed price sales. When I buy on eBay now, I don’t even look at the auction tab. I just use BuyItNow. It’s simple, I get what I want now, and I don’t have to deal with the auction process.

Google is effectively creating a two-tier system similar to eBay. There’s the advanced option for people who really want to get the most out of Adwords, and then the fixed option for those that don’t have the time or interest in running up the learning curve.

This is a trend I’ve noticed over the past few years: A move away from complicated, all-inclusive systems and a market niche for simple, just-get-it-done technology. There’s a big business opportunity here.

© 2009.

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