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Bankrate Buys

April 6, 2010bankrate, Domain Sales, Domaining, Domainnamewire, insurancequotes.comComments Off on Bankrate Buys

Bankrate gets another category killer domain and web site —

Financial information company Bankrate, Inc. has purchased the lead generation web site and domain name, according to whois domain name records.

The whois record for the domain name briefly transferred on April 3:

11760 US Highway One
suite 200
North Palm Beach, Florida 33408
United States

The expiration date for the domain also extended by one year. On April 4 the whois record suddenly changed to Go Daddy’s Domains by Proxy, Inc. whois proxy service.

Prior to this sale, was sold for $85,000 through Eric Borgos of You can rest assured that it sold for much more this time around due to the development of the web site. Thanks in part of the direct match domain name, the web site ranks #1 in Google for “Insurance Quotes”. estimates the site gets 15,000 monthly uniques, but that seems low.

Bankrate also recently bought the Bankaholic blog for $15 million.

© 2009.

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