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Google: We Don’t Use Keywords Meta Tag

September 21, 2009Domain Services, Domaining, Domainnamewire, google, keyword meta tagComments Off on Google: We Don’t Use Keywords Meta Tag

Don’t bother with keywords meta tag, and focus description tag on what makes users click.

Spending time stuffing the keyword meta tags for your web page? Don’t bother.

That’s the official word from Google, which says it doesn’t consider what you put in your keywords meta tag at all. You may as well leave it empty. The company hasn’t used the keywords meta tag for many years because it was often abused.

For a while people have suggested that the keywords meta tag meant very little, if anything. But still a bunch of people have peddled the notion that they’re important. Countless search engine optimization packages analyze your description tags and keyword tags compared to competitors to try to decipher what you need to include in them. I know that I always put a couple keywords in for pages that I develop. So it’s good to hear it straight from the horse’s mouth.

Also, that long page description you’ve been writing for your description meta tag? It doesn’t play a role in search rankings. But it is sometimes used in the search results display. So rather than stuff it full of keywords, just try to make it most relevant for potential visitors.

Even more important, focus on making your web site valuable to visitors.


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