:: domaining business blog // Domaining for Domainers

Archive for the ‘mark horne’ Category Acquires

May 24, 2010Domain Sales, Domaining, Domainnamewire, mark horneComments Off on Acquires parent company adds another web site to its collection.

UsedAirplanes, Inc., the parent company of and, has purchased the domain name and web site to add to its expanding arsenal of web properties.

Earlier this year the company acquired for $1.1 million. I interviewed company President & CEO Mark J Horne at the time, and he explained the decision as a “no-brainer”:

“On an investment standpoint, if you had a million dollars cash right now, what do you do with it?,” asked Horne. “Stick it in the bank? You’d make $12,000 a year in interest on that money…you can’t stick it in the bank. To put it into an asset like this where I know the business well, it was a no-brainer.”

In justifying the acquisition cost of its new acquisition, Horne made points familiar to domain and web veterans:

The keyword “used aircraft” is one of the most highly used keywords in Google, Bing and Yahoo for people searching for used aircraft. On a monthly basis, Google, Yahoo and Bing will process several hundreds of thousands of search queries for the keyword “used aircraft” and millions more for search queries relating to “used aircraft.” These figures do not include all the users that forgo the search process by putting into their URL or have the site bookmarked.

“ has been online for over 15 years and their long history gives them a compelling indexing value relative to the major search engines overall ranking algorithms including: Registration and Hosting Data (specifically the 15-year time value); High Trust/Authority (of the Host Domain); Link Popularity (of the Specific Page); Anchor Text (of External Links); On-Page Keyword Usage (throughout) and Traffic and Click-Through Data. The new website will also focus on increasing the Social Graph Metrics,” stated Horne.

The purchase price was not disclosed, but with added development costs the deal was described as a six-figure investment.

© 2010.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Buyer Explains “No-Brainer” Rationale for Buying Domain
  2. NameMedia Sells, Racks up $600k Domain Sales
  3. Yahoo May Outsource Pay-Per-Click to Google