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Amazon’s Quidsi lauches for natural products

October 1,, Domain Sales, Domaining, Domainnamewire, markmonitor, quidsi, vine.comComments Off on Amazon’s Quidsi lauches for natural products

Quidsi’s latest generic domain store:

Vine.comI’ve scooped a number of Quidsi store openings based on generic domains they’ve bought — from to

But I missed this one: Quidsi just launched, a store with “natural products for green living”.

George Kirikos points out that the company appears to have acquired the domain name through Mark Monitor over the past few weeks. It was previously owned by a company called Vine Technology.

It’s a great domain and a good idea for a niche store. Still, when I first heard of the store I assumed it was on online wine store. Perhaps this one could have been a little bit more descriptive?

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MarkMonitor: Brandjacking Costs Top Hotels $2B+ a Year

May 23, 2011Domaining, Domainnamewire, markmonitor, Policy & LawComments Off on MarkMonitor: Brandjacking Costs Top Hotels $2B+ a Year

Majority of estimated “losses” are from keyword search engine bidding.

MarkMonitor just released a “Brandjacking” report (pdf) about online hotel bookings, estimating that large hotel brands lose over $2 billion a year in lost bookings and unnecessary commissions. The bulk of these losses are from competitors and travel agencies bidding on hotel brand names in search ads.

Also included in the report is a study of cybersquatting of 5 top hotel brands. MarkMonitor says it found 2,100 cybersquatted domain names of the five brands which collectively deliver over 57 million visits a year.

Much of this cybersquatting is from lesser-known competitors to these brands, not traditional PPC cybersquatters.

MarkMonitor is a brand protection firm, so you should read the report with a grain of salt. How the company calculated the lost bookings and commissions isn’t detailed in the report, and you can rest assured that they were anything but conservative.

Consider one notorious example from brand advocacy group CADNA, which claimed that clicks from typos of sites such as Google and YouTube averaged $2.74 per click. CADNA said its source for the figure was a VeriSign report, but the number is nowhere in the cited report. (It later adjusted the figure downward to $2.03 while not explaining its faulty reference from before. This number is still way too high, perhaps by a figure of 50 or more.)

One more thing about the MarkMonitor report: is it just me, or does it equate domainers with cybersquatters on the illustration on page 4?

© 2011.

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Related posts:

  1. Fairwinds Says Typosquatting Costs $327 million, Based on $2.74 Per Click
  2. Three Questions for CADNA
  3. CADNA Steps up Assault on Domain Name Owners