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Hey buddy, it’s probably too late to trademark .NYC

May 2,, .nyc, .shop, Domaining, Domainnamewire, new tld, Policy & Law, top level domains, trademarksComments Off on Hey buddy, it’s probably too late to trademark .NYC

A good way to waste $325.

The guy who just recently wasted his money filing a trademark application for .music is at it again.

Joseph Walker DBA ExtraWeb Ent just filed trademark applications for .nyc and .shop.

New York City has already announced plans for the .nyc domain name and has selected a registry partner to bring it to market.

Numerous companies want to bring .shop to market as well.

Both of these applications will be summarily rejected by the U.S. Patent and Trademark Office.

But I’ll give some clever points to Mr. Walker for filing this as if the marks are in use in commerce already. He attached a screenshot of supposed web sites at and to his applications.

Strange. I can’t get either of those sites to load.

© 2011.

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Related posts:

  1. Another Day, Another New TLD Trademark Application: .Store
  2. Up Next, Trademark Applications for .Auto, .Tax, and .Food
  3. Another .music trademark application and an interesting one for .pay

Get Out the Vote with .Vote?

March 23, 2011Domaining, Domainnamewire, new tld, UncategorizedComments Off on Get Out the Vote with .Vote?

Utah company files trademark application for .vote.

Will .vote be among the applications for new top level domain names filed later this year?

A Utah company filed a trademark application with the U.S. Patent and Trademark Office last Friday for .vote for “Domain name registration services”.

[Update: this is a refiling of .vote. The USPTO refused an earlier application by the company.]

The applicant is Pack Holdings, LLC, a company that has scarce record on the internet. However, another company that pops up in a Google search for the Utah address is a political consulting firm. The group does “get out the vote” calls, fundraising, volunteer training, etc.

It’s not entirely clear if this is the same applicant and there is a non-profit that was registered at the same address.

I could see how this could be used for a number of political purposes. But the big winner will be the owners of

© 2011.

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Related posts:

  1. Trademark Application Filed for .Bank Top Level Domain Name

5 Reasons for Brands to Get Their Own New TLD

December 9, 2010afilias, Domaining, Domainnamewire, new tld, UncategorizedComments Off on 5 Reasons for Brands to Get Their Own New TLD

By Roland LaPlante

[Roland LaPlante is Senior Vice President and Chief Marketing Officer at Afilias, a domain name registry services and DNS provider. In this guest article he gives five reasons why a brand might want to get its own top level domain name.]

This week at the 39th international ICANN meeting in Cartagena, the ICANN Board is expected to make a decision on the final rules for applicants of new top-level domains (new TLDs). The opportunities that new TLDs can create to enhance an online marketing strategy are important considerations as corporations and marketers now face a timeline in which they must cement the details of their proposal.

New TLDs shouldn’t just be thought of as something specific to generic category names that Internet users will want to register millions of names in. Instead, here are 5 reasons why major brands should consider getting their own new TLD:

1) Personalization

Social media and word-of-mouth marketing is “the new black” as far as marketing is concerned. A new TLD can actually give marketers the opportunity to reinforce their brand with every Web address. Imagine the viral possibilities of an army of fans with blogs, email addresses and Twitter links promoting a .brand in every post.

Indeed, many media organizations have already jumped on the bandwagon of purchasing intuitive domain names with ccTLDs just for custom branding in URL shorteners (e.g.:,, These organizations can instead look at keyword optimization with addresses within their own branded TLD (e.g.: technology.nyt) to enhance user search and provide new advertising vehicles.

2) The Social Network

For a corporation with a short brand name, a natural use of new TLD simply could be as a better URL shortener, entirely under their control. But perhaps a more interesting application of new TLDs would be for the major social networking providers. The ownership of Facebook accounts is a good example; page ownership is tied to a personal identity rather than simply associating the contacts of the owner, like regular domain names. All of the processes built into domain management are ideal for managing the identity ownership of personal or corporate social networking profiles and could provide a more intuitive and proven process.

3) Innovative uses of the DNS

New TLDs also now present corporations with the ability to think beyond the traditional uses of the Internet like simple Web sites or email. Technology-specific applications may make great TLDs, for instance a .mail, a .skype, or .aim. By adding technologies like DNSSEC as well as verification of domain owners, a bank could provide for a more secure online payment system. Luxury brands like BMW could even launch new services such as tying a .bmw email address to a new vehicle purchase and communicating service updates directly to the car.

4) Control and Security

Today, regardless of whether a corporation picks a domain name in a .com, .net or another TLD, they are captive to that registry’s rules. These are rules that tell them when and how to register a domain name, how intellectual property can be protected, and what DNS records are allowed. With their own TLD, a corporation can control the policies of who can get a name, and for what purpose. To block spam, they can decide that no email will be allowed in their TLD. To prevent phishing, they can require verification of each registration. They could even decide that their TLD will only be used for verified internal communications like private e-mail systems or Intranets. A New TLD gives the brand owner the option to decide what customized policies and processes best fit the company’s brand identity and security requirements.

5) New Revenue

The most traditional use of a new TLD has been revenue from second level domain name registrations. If a major brand wants to own an online search category like .books, .sport, .baseball – they may look at applying for a new TLD as a way to tackle this piece of their search strategy in a new way, unavailable before to marketers. If their business has a strong fan base, they can look at revenue from selling personalized fan pages. Organizations with distributors could sell addresses as a preferred status (e.g.: mystore.ebay), or launch new advertising channels on premium names (e.g.: or movies.hulu).

The cost of a new TLD may seem high to some, starting at $185,000 just for the application to ICANN. But consider that in 2009 Toys R Us spent $5 million just for the domain name. New TLDs instead give brand owners the chance to have millions of domains under their control, made for a customized purpose, for less than 10 percent of what Toys R Us spent, and probably for less than one typical TV ad campaign.

© 2010.

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Glass Company Files Trademark for Company Name as TLD .Schott

July 21, 2010Domaining, Domainnamewire, new tld, Policy & LawComments Off on Glass Company Files Trademark for Company Name as TLD .Schott

Company wants trademark for .Schott.

German glass and component company Schott AG has filed a trademark application with the U.S. Patent and Trademark Office for “.schott” for “Registration of domain names (legal services); management of domain names; renting or leasing of domain names; allocation of domain names; trading in domain names.”

This is an interesting move that means one of two things:

1. The company plans to acquire its own top level domain name as .schott


2. The company wants added protection against a new top level domain name applicant trying to get its name as a top level domain name.

It seems that the latter case would be more a worry of larger, bigger brands. Regardless, current U.S. Patent and Trademark guidelines suggest that the servicemark application will be denied since top level domain names can’t be trademarked.

© 2010.

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Related posts:

  1. GoDaddy Files Patent for Filtering Ads on Trademark Domains
  2. New Top Level Domain Trademark Frontrunning Battle Heats Up
  3. dotSPORT Continues its Trademark Frontrunning

Poll: How Long Until New Top Level Domain Names?

March 12, 2010Domaining, Domainnamewire, new tld, Policy & LawComments Off on Poll: How Long Until New Top Level Domain Names?

When do you think new TLDs will be available for registration?

Another ICANN meeting has wrapped up. Blows were dealt to many, but some progress was made. With EOI off the table, the focus is on settling the “overarching issues”. The intellectual property constituency, which didn’t show up to Nairobi, was perhaps the biggest winner.

New TLDs are going to happen. It’s a matter of when.

During Domainer Mardi Gras, I asked my panel when they thought new TLDs would actually be available. More specifically, when will be I be able to go to a domain name registrar and register a new domain name and start using it?

The earliest estimate was April 2011, with the latest September 2012. With the latest information coming out of Nairobi, when do you think the first new TLD will become available for registration?

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

© 2009.

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  2. Will New Domain Names Take a Step Forward Next Week?
  3. No Wildcarding for New Top Level Domain Names

Experts Predict 100-1500 New TLDs by 2011-2012

February 16, 2010Domaining, Domainnamewire, new tld, UncategorizedComments Off on Experts Predict 100-1500 New TLDs by 2011-2012

Panel predicts number and timing of new TLDs.

Last Friday I had the opportunity to moderate a panel on new top level domain names during Domainer Mardi Gras in New Orleans. Michael Ward did a great job assembling a panel of people from all sides of the new top level domain spectrum:

Mike Rodenbaugh – attorney
Michael Berkens – domainer
Jeffrey Eckhaus – Demand Media
Ken Hansen -Neustar
John Berryhill – attorney

There were certainly some disagreements amongst that group, especially when it came to trademarks, registry/registrar separation, and the point of new TLDs.

I asked each panelist how many unique new TLDs will be applied for in the first round. By “unique”, I mean that if 5 people apply for .money, that’s one unique TLD.

The results were widespread, with 100 on the low end and 1500 on the high end. Four of the five panelists predicted 400 or fewer applications.

How soon can we expect new TLDs? The earliest guess for when a new TLD will be available to the general public was April 2011; the latest was September 2012.

© 2009.

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  3. Analyzing .Asia and .Tel Domains: What does it mean for new TLDs?

ICANN May Consider Pre-Applications for New Top Level Domain Names

October 29, 2009Domaining, Domainnamewire, minds+machines, new tld, Policy & LawComments Off on ICANN May Consider Pre-Applications for New Top Level Domain Names

New TLD backers to propose plan for parallel processes.

There are a lot of uncertainties about new top level domain names, including how many applications will actually be submitted and what they will be for. This affects a number of things — root scaling, trademark concerns, and geo TLD concerns. For example, if it turns out only 50 TLD applications will be received, root scaling might not be an issue.

With that, it looks like the community of likely new TLD applicants is pushing for some sort of “pre-application” process. Although details are forthcoming, this would allow applicants to submit a basic application with a fee. The application may or may not work its way completely through the approval process while other issues — such as trademark protection — are still being worked out.

The first public mention of such a plan surfaced during an ICANN session about new TLDs a few days ago. A couple days later, during the public forum, Minds + Machines’ Jothan Frakes said that he was working to introduce such a plan in the next few weeks:

…The applicants, in a like manner to the IRT, are going to come together to collaborate on solutions on a way forward.

We have some ideas whereby an applicant can pay a fee and begin the review of information, which can be done now while issues — very important issues such as IRT, URS, root scaling, and economic studies
are being undertaken. In this way we can move forward on issues in parallel. And in this way applicants can go back to their constituents, their stakeholders, communities, and investors with positive news while ICANN staff will gain information about the universe of applicants who will be bringing discussions about public
morality, root scaling, rights protection, and other matters out of the theoretical and into the practical realm. We will be presenting our ideas to ICANN staff and board through the normal channels in the
coming weeks…

ICANN Chairman Peter Dengate-Thrush said he understands the concerns of new TLD applicants and that ICANN will consider their proposal:

We’re also very concerned. We’re aware that delay favors incumbents. We’re aware that delay is costly and may, in fact, deprive us, if it goes on for much longer, of the very innovation that this project was intended to help stimulate.

On the other hand, delay is caused by the fact that we have to do this very carefully. We have a specific affirmation in the Affirmation of Commitments that we’ll take into account the public
interest and so on.

So this is a balancing exercise for the board. There’s no intention to delay. We just have to make sure we do it properly.

We also are aware of some of the content of the proposal that you’ve been talking about. There’s been some very effective corridor conversations going on this week about how we might move forward with
an application kind of process that would give us a lot of information about likely applicants, likely strings, and things that can go forward.

And, provided that can be done without commitment and all the usual warnings, we’re happy to explore that kind of forward thinking. So thank you for that.

Without knowing all of the details, this is a plan I can cautiously support. It would be nice to see exactly what we’re dealing with here as far as the number and type of applications. That could assuage a lot of fears. In order to do this, the pre-application process must be mandatory. In other words, all companies wishing to apply must submit a pre-application. Otherwise it doesn’t tell us much about how much scale and potential issues we’re dealing with.

© 2009.

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Related posts:

  1. ICANN to Charge $185,000 for New TLD Applications
  2. New Top Level Domains Still Two Years Away from Reality
  3. New Top Level Domain Names Delayed