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New York Magazine Buys Domain Name

October 25, 2009Domain Sales, Domaining, Domainnamewire, Frank Schilling, name administration, new york magazine, vulture.comComments Off on New York Magazine Buys Domain Name now forwards to popular blog at New York Magazine.

New York MagazineNew York Magazine has acquired the domain name for its popular entertainment and culture blog Vulture.

A review of historical whois records shows that Frank Schilling’s Name Administration sold the domain name to New York Magazine. Records indicate that the domain was transferred to New York Magazine around September 2.

This is an interesting example of a domain purchase by a major media outlet. What makes it interesting is that it acquired a domain name for a popular subsection of its web site, not just the main site. It’s a direct navigation play. The publication has a number of popular blogs, and owns the corresponding domain names for two others: and It does not own the domain for four of its other key blogs: (parked) (owned by Warner Bros.) (owned by Upper Deck, which also owns (owned by household products company)

I have no doubt New York Magazine paid dearly for Not only is it a good domain, but Name Administration doesn’t sell domain names for cheap.

Incidentally, goes on the block in New York this week for $25,000-$50,000. Rest assured that sold for many times that amount.

© 2009.

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