NameStarter.com :: domaining business blog // Domaining for Domainers

Archive for the ‘nexus one’ Category

Top 5 Domain Name Wire Stories of January 2010

February 1, 2010Domaining, Domainnamewire, nexus one, rick latona, UncategorizedComments Off on Top 5 Domain Name Wire Stories of January 2010

A look back at the month in domaining.

Here are the top five stories on Domain Name Wire from January, ranked in order of traffic.

Google’s Brilliant Move: Not Buying NexusOne.com Domain Name – Why it makes sense that Google didn’t buy NexusOne.com prior to launching the “Google phone”.

The Biggest Loser: Taco Bell Loses Case for DriveThroughDiet.com Domain – Taco Bell tries to get domain name for “correct” spelling of Drive Thru Diet. Fails.

Why the iPad is Bad for Domainers – a controversial look at how apps and other technology could dent type-in traffic.

These UK Students Must Have a Big Budget to Buy Domain Names – domain purchase spammers
pose as UK students. Of course, they don’t honor their offers.

Rick Latona Puts AEIOU.com Up for Sale – after closing down minisite service, Rick Latona adds AEIOU.com to domain name auction.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. The Biggest Loser: Taco Bell Loses Case for DriveThroughDiet.com Domain
  2. AEIOU.com Calls it Quits
  3. Rick Latona Puts AEIOU.com Up for Sale

Top 5 Domain Name Wire Stories of January 2010

February 1, 2010Domaining, Domainnamewire, ipad, nexus one, rick latona, UncategorizedComments Off on Top 5 Domain Name Wire Stories of January 2010

A look back at the month in domaining.

Here are the top five stories on Domain Name Wire from January, ranked in order of traffic.

Google’s Brilliant Move: Not Buying NexusOne.com Domain Name – Why it makes sense that Google didn’t buy NexusOne.com prior to launching the “Google phone”.

The Biggest Loser: Taco Bell Loses Case for DriveThroughDiet.com Domain – Taco Bell tries to get domain name for “correct” spelling of Drive Thru Diet. Fails.

Why the iPad is Bad for Domainers – a controversial look at how apps and other technology could dent type-in traffic.

These UK Students Must Have a Big Budget to Buy Domain Names – domain purchase spammers
pose as UK students. Of course, they don’t honor their offers.

Rick Latona Puts AEIOU.com Up for Sale – after closing down minisite service, Rick Latona adds AEIOU.com to domain name auction.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. The Biggest Loser: Taco Bell Loses Case for DriveThroughDiet.com Domain
  2. AEIOU.com Calls it Quits
  3. Top 10 Domain Name Wire Stories of 2009

Google’s Brilliant Move: Not Buying NexusOne.com Domain Name

January 7, 2010Domaining, Domainnamewire, google, nexus one, UncategorizedComments Off on Google’s Brilliant Move: Not Buying NexusOne.com Domain Name

By not buying NexusOne.com, Google reinforces the power of Google search over direct navigation.

Over the past few days I’ve read numerous stories by my peers suggesting that Google messed up by not registering the NexusOne.com domain name prior to launching its new phone initiative. My initial reaction was the same. But I quickly changed my mind: not acquiring the domain name was actually a smart move. Brilliant.

Hear me out.

Let’s think about the company we’re discussing. It’s Google. What does Google hate more than anything else? Direct navigation and direct search. It hates that people type domain names directly into the URL bar rather than going to Google first to search for it.

By not using NexusOne.com for its phone domain name, Google has just taught web surfers a lesson about direct navigation not always working. And what happens when someone types in NexusOne.com and sees this?

nexusone-com

Odds are the next thing they’ll do is go to Google to search for “Nexus One”. There they will find one ad, a Google ad for the phone, along with the first search result: Google’s official web page for Nexus One.

It’s not like Google is going to lose sales over this. People interested in the phone will still find it.

Now, normally I’d say the company is inconveniencing its customers, like I did when Dell didn’t buy Adamo prior to launching its new line of computers. This is different, since the inconvenience sends customers to Google’s flagship web site to find what they are looking for.

But wait, couldn’t the current owner of NexusOne.com put up ads for phones? Google could sue for trademark infringement. And if a competitor buys the domain Google can quickly pick up the domain name in UDRP since the registration date would be considered after Google got its common law trademark.

So I’m going to respectfully disagree with my peers on this one. By not registering NexusOne.com, Google didn’t make a huge mistake. It was a brilliant move.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Will Google Chrome Hurt the Domain Industry?
  2. Could Google Chrome Actually Be Good for Domainers?
  3. Google Files Patent for Unified Address Bar/Search Box