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Skype Founders Launching, Which They Bought at Sedo

June 3, 2010Domaining, Domainnamewire, janus friis, niklas zennstrom,, skype, UncategorizedComments Off on Skype Founders Launching, Which They Bought at Sedo didn’t cost much, but good luck pronouncing it.

Skype founders Niklas Zennstrom and Janus Friis are launching a streaming music service at

First thought: bad domain name. My first assumption was that this is supposed to be like “Radio” but with out the “a”, like a typical web 2.0 spelling. But this Businessweek story explains otherwise: Rdio is pronounced “AR-dee-oh”, a play on the words “radio” and “audio.”

Ouch. Anytime you have to tell someone how to pronounce your name, you’re in trouble. That said, if someone told you to visit, you’d probably think or at first. (The latter is owned by Kevin Ham’s company, but has parking disabled.) And they still did alright with that venture.

The good news for Zennstrom and Friis is they didn’t have to break the bank to buy the domain name. They picked it up at Sedo last year for $5,001.

Still, I would think they have the funds to invest a bit more in their name — saving them the headache of having to tell everyone how to pronounce the name.

© 2010.

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