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Archive for the ‘’ Category Continues O.tld Purchases with

September 21, 2011Domain Sales, Domaining, Domainnamewire,,, overstockComments Off latest domain name acquisition by online retailer. has acquired from domain name registry Afilias, adding to its collection of o.tld names.

The company has gone all in with, and in fact its press release announcing is titled “ (aka Acquires Domain for New Consumer Portal”. It’s clear that the company is moving forward with its rebranding efforts.

It previously picked up for use as a b2b site. will use as a “new consumer information website”, if that’s not generic enough for you.

Of course the company ultimately wants to get, but single letter domains are still forbidden in .com.

© 2011.

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