Archive for the ‘patents’ Category
Company files two patent applications for making online ads social.
Google has filed two patent applications related to social interactions with online advertisements.
The applications, 20120116871 and 20120116867 (pdf), were filed in November and just published today. Both are titled “Social Overlays On Ads”.
The patent applications describe systems in which social overlays are placed on ads. For example, an ad my show how many people in your particular Google+ circles like an ad. It could also integrate into Google’s +1 system. If you +1′d an ad, members of your Google+ circles would then see that you like the ad. Viewers could also republish an ad to their social network, similar to how you can share a photo on Facebook now.
In the example below, the ad has a social overlay that says how many people in the user’s location +1′d the ad.
This idea sounds familiar to me. Let’s see, where have I seen something like this already…
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Lookout, YARPP.
Are you a blogger that uses Yet Another Related Posts Plugin (YARPP)? There are a lot of similar plugins (hence the funny name).
But Google apparently thinks it’s novel, as the company has filed a patent application (pdf) for precisely this.
United States patent application 20120109932, titled “Related Links”, covers the process of identifying keywords within an article and then displaying related articles (or searches) based on those keywords.
In other words, it looks a lot link the “Further Reading” links at the bottom of this article.
Here’s how the inventors describe the problem they’re trying to solve:
Regardless of whether the web is static or dynamic there are cases where website owners want to display on their web pages links to other web pages within the same web domain or one or more other domains whose contents are related to the current web page, for example, to increase the page views on these web sites or pages. A conventional technique for presenting web page links is for a user (e.g., a web site owner or developer) to manually identify related web pages and then embed links to these web pages on one or more web pages of the user’s web site. The user can identify related web pages by conducting searches within the same web domain or one or more other domains based on the contents in the web pages, for example, by manually selecting some keywords from the contents on his web pages as most representative of the contents. These keywords are used as a search query to a search engine. The user can then manually select from the obtained search results. However, If the web site has a large number of web pages, and the textual contents in each web page is different from one another, it can be inconvenient for a web site owner to manually search for such related web pages and embed the links to them in the web pages during creation and setting up of the web site.
On the other hand, for some conventional web pages, especially for some dynamically created web pages, the contents on the web page may change when visited at different times. This can be due to changes to the text data during the time interval between different visits. In this case, it is difficult for the web site owner to predict what kind of content will be presented on the web page to the user in the future, hence it will be difficult for the user to find the web pages that can be considered related to the web page and embed them in the page.
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Related posts:
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Lookout, YARPP.
Are you a blogger that uses Yet Another Related Posts Plugin (YARPP)? There are a lot of similar plugins (hence the funny name).
But Google apparently thinks it’s novel, as the company has filed a patent application (pdf) for precisely this.
United States patent application 20120109932, titled “Related Links”, covers the process of identifying keywords within an article and then displaying related articles (or searches) based on those keywords.
In other words, it looks a lot link the “Further Reading” links at the bottom of this article.
Here’s how the inventors describe the problem they’re trying to solve:
Regardless of whether the web is static or dynamic there are cases where website owners want to display on their web pages links to other web pages within the same web domain or one or more other domains whose contents are related to the current web page, for example, to increase the page views on these web sites or pages. A conventional technique for presenting web page links is for a user (e.g., a web site owner or developer) to manually identify related web pages and then embed links to these web pages on one or more web pages of the user’s web site. The user can identify related web pages by conducting searches within the same web domain or one or more other domains based on the contents in the web pages, for example, by manually selecting some keywords from the contents on his web pages as most representative of the contents. These keywords are used as a search query to a search engine. The user can then manually select from the obtained search results. However, If the web site has a large number of web pages, and the textual contents in each web page is different from one another, it can be inconvenient for a web site owner to manually search for such related web pages and embed the links to them in the web pages during creation and setting up of the web site.
On the other hand, for some conventional web pages, especially for some dynamically created web pages, the contents on the web page may change when visited at different times. This can be due to changes to the text data during the time interval between different visits. In this case, it is difficult for the web site owner to predict what kind of content will be presented on the web page to the user in the future, hence it will be difficult for the user to find the web pages that can be considered related to the web page and embed them in the page.
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Related posts:
- Parked Adds “Related Keywords” Editing Functionality
- Oversee.net Gets Updated Domain Parking Patent
- Google Adsense adds new features
A way to make money off of shortened URLs?
There’s not a whole lot of money in shortening links. Go Daddy has devised a way to change that.
The company filed a trio of patent applications (here’s one) for methods of monetizing shortened URLs. The applications were filed in April 2010 and just published today.
The idea is to monetize each visitor to a shortened URL with some sort of advertising. The method parses the URL that was shortened to come up with relevant keywords and then serve ads related to that. Ads could be served in a number of ways, such as a contextually relevant pop-up that is delivered alongside the target URL when someone clicks on the shortened URL.
I’m not sure if this is what’s intended, but this might also be a good way to monetize a URL shortening interface, such as GoDaddy‘s x.co: after someone enters the URL they want to shorten you could show targeted ads to them next to the shortened URL.
James Bladel, Director of Policy Planning at GoDaddy.com, is listed as the inventor.
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Domain name registrar files two patent applications for promoting newly registered domain names.
The Go Daddy Group, parent company of domain name registrar GoDaddy, has filed a pair of patent applications related to announcing a new domain registration on social networking sites such as Facebook.
The patent applications are 12/561408 for “Social Website Domain Registration Announcement” and 12/561439 for “Social Website Domain Registration Search Engine Feed”.
The basic idea is that customers who register a domain name can announce the registration on social networking sites such as Facebook and LinkedIn. The customer would allow the registration to be published after a set period of time (perhaps giving the registrant time to get a web site up at the address). When it is published on the social network the traffic from the link would be tracked and the domain name registrar might suggest another product to boost traffic.
The registration announcements could be posted to a Go Daddy page and/or the customers page on a social networking site.
Interestingly, the patent application suggests that one use of this would be to drive visitors to a parked domain name:
If a domain name registrant chooses an option on the control panel to immediately generate traffic, via the published link, for the parked domain page (illustrated in FIG. 4 and described in detail below), a metric, such as a pay-per-click model or click-through traffic based on 301 redirects, described below, or any other metric for measuring additional traffic may be monitored to gauge the success of the parked domain page. A registrant may have the option of keeping the domain a parked domain page to generate traffic and revenue, or may keep the domain a parked page only prior to completion of the final hosted website.
I suspect Google would frown upon that.
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Patent is for method of registering and using IDNs.
The U.S. Patent and Trademark Office has granted U.S. patent number 7,774,432 to VeriSign for
Registering and using multilingual domain names. The patent application was a continuation of a 2001 application that was abandoned, and a provisional application from 2000. This particular application was filed in 2007.
The abstract for the patent sums it up:
A method, system, and computer-readable medium are described for registering and using multilingual domain names that include characters outside the ASCII character subset supported by the DNS system. Such multilingual domain names can in some situations be registered by first being converted into appropriate ASCII-Compatible Encodings (ACEs) that represent the corresponding multilingual domain names and that use only characters within the ASCII character subset. In addition, a variety of binary variants may be generated at registration for each multilingual domain name and then used as equivalents for the multilingual domain name, such as by storing the variants in the registry as alternative domain names or by otherwise reserving the binary variants. When requests to resolve such a registered multilingual domain name into a corresponding IP address or URL are received, the stored binary variants and/or ACE information can then be used to respond in an appropriate manner.
You can view the patent here (pdf).
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Registrar files patent applications related to helping owners of expired domains sell them.
Domain name registrar Go Daddy has filed two patents describing a system for jointly selling an expiring domain name in conjunction with the current owner of the domain name.
United States Patent publications 2010/0106650 and 2010/0106616 describe a system whereby a deal is struck between the owners of expiring domain names and a domain seller to sell the domain names and share the profits.
The basics of the invention are:
1. Pull a list of domains expiring within a predetermined timeframe
2. Contact the owners of these expiring domains, offering to help the owners sell the domains
3. Getting the owner to agree via some mechanism (e.g. email, click-through agreement on web site)
4. Sell the domain (e.g. on GoDaddy Auctions) and share the proceeds
The two patent applications were filed on October 29, 2008 and just published today. They list Go Daddy President & COO Warren Adelman and Vice President of Corporate Development & Policy Tim Ruiz as inventors.
Application PDFs:
US20100106616
US20100106650
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Application filed nearly a decade ago covers domain name title insurance.
Over the past few years, a number of domain industry experts have been calling for domain name title insurance. The basic idea is that a title search would be run on previous owners of a domain name to make sure it hasn’t been stolen, and insurance issued. A domain buyer (or financier) could use this to warrant against buying a stolen domain.
So I was surprised to see that someone thought of this a decade ago and filed a patent application on the idea.
U.S. Application Ser. No. 10/301,206 was filed November 21, 2002 for “Intellectual Property Asset Title Insurance”, based on a provisional patent application filed in 2001. (The same inventors filed a divisional patent that was published today.) It describes a method for creating title insurance for a number of intellectual property asset classes, including domain names.
I’m not sure if there’s a market for domain name title insurance yet, but it would certainly open up the finance community to lending more on domain names and give domain buyers peace of mind.
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Patent describes system for providing alternatives to already registered domain names.
When you search for a domain name at any major registrar, and the domain isn’t available, the registrar will likely serve up a list of similar domain names that are available for registration. VeriSign just got a patent for part of that process.
U.S. Patent 7,664,831 (pdf) was applied for in 2001, based on a provisional patent application filed in 2000. Here’s the abstract:
A method, system, and computer-readable medium is described that determines alternatives to a specified textual identifier, such as a domain name, by identifying and using words and phrases that are related to the identifier. A variety of types of related words can be used, such as synonyms and translations, and the related words can be determined in a variety of ways. One situation in which alternatives can be generated is after a user has requested to use or acquire an unavailable textual identifier, such as a request to register an already registered domain name, and the determined alternatives can then be presented to the user as possibilities for use or acquisition. When multiple alternatives are presented to the user, they can also be ranked as to relevance and ordered in a variety of ways.
The patent describes a system where synonyms and substituted words help determine available domain name alternatives.
You’ll recognize one of the inventors of the system: Jothan Frakes. Frakes, currently with new gTLD consultancy Minds and Machines, worked for VeriSign at the time the application was filed.
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IBM files patent application for overcoming limitations of tagging.
The past few years on the web have been all about tagging. Tagging blog posts, tagging products, tagging pictures, etc. Blogs often times represent their tags in tag clouds. But what is that, other than a collection of links weighted by the number of times the content has been tagged?
IBM wants to improve upon tagging, bringing the idea of the semantic web to tag clouds. And it just filed a patent application for the idea.
U.S. patent application 12/184,731 (pdf) describes what’s wrong with traditional tag clouds, and how IBM wants to apply ontology and relationships to make them more useful. According to IBM, here are the limitations of tagging:
“Although tagging can help users find content, there are some disadvantages associated with tagging. For example, tags are generally single words, as most tagging technologies do not allow multiple word (phrase) tags. Also, users cannot associate a context or description with the tags. For example, a user may tag a picture as “dog”. Alone, this tag (dog) could have a variety of meanings (e.g., animal, food, person, etc). Adding context to the tag (e.g., John’s dog plays in the garden) could give users a better understanding of what to expect when they click on the tag. Additionally, different users can use the same tag with different meanings, thus making tags semantically imprecise. For example, a user interested in computers may search for content tagged “Apple” only to receive results related to the fruit. Current tagging technology also does not allow tags to be associated with their synonyms. For example, pictures tagged as “dog” will not show up when a user searches for content associated with the tag “puppy”. Therefore, as the tag space grows, the value of tags may diminish.”
But IBM has the solution, it says: a way to apply the semantic web to tag clouds by creating an ontology. Here are some of the benefits:
“Once this ontology (classification) is generated, it can provide users with a better way to visualize the tag environment and describe how individual tags are related to one another. The ontology can also enable users to add description to their tags, thus making tags more understandable, informative (semantically rich), and easy to locate. Additionally, it also results in more precise and specific searches and captures the users’ behavior, usage of words, etc. For example, consider two tags—one that reads “sunset at Pompano beach”, the other that reads “sunset at Miami beach”. A user may search for content with tags “sunset in Florida”. Using the ontology and the semantic web, the machine may identify that Pompano Beach and Miami Beach are both in Florida and hence display both results. However, the process of generating such a classification is very time consuming, requires people with a lot of programming expertise, and a variety of domain experts. Moreover, users tend to use colloquialisms and people’s vocabulary changes over time.”
The patent application includes a number of methods that can overcome the challenges of relating information in tags.
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