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Live Current Nixes Deal, Changes Course on

November 19, 2010Domain Services, Domaining, Domainnamewire,, live current media, perfume.comComments Off on Live Current Nixes Deal, Changes Course on

Changes in and plans.

Live CurrentLive Current Media is making some changes.

First, back in August the company terminated a venture with Rob Monster’s Domain Strategies, Inc. to co-develop the domain name. The agreement was originally inked on May 15, 2009. The two parties decided to discontinue the venture and the domain name was returned to Live Current.

Second, Live Current’s new management is changing course on the company’s plans. Previous management had decided to change the site from a discount online perfume and fragrance store selling at a discount to a luxury site selling at retail prices. New management is sticking with the original business model:

As we do not have the financial resources to fully execute this business plan, we have suspended it and intend to re-focus the business on the discount model while we assess previous management’s MSRP model and re-formulate our business plan.

Also, on September 28, 2010 the company sold a domain name for $60,000.

© 2010.

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  3. Live Current ( Signs $50 Million Cricket Deal