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Sedo adjusts earnings guidance down, but there’s a silver lining for domain parkers

June 11, 2012Domain Parking, Domaining, Domainnamewire, sedo, sedo holding, tobiasComments Off on Sedo adjusts earnings guidance down, but there’s a silver lining for domain parkers

Sedo paying out more to top domain parking clients.

Sedo Holding has lowered its earnings forecast for the current year due to “confirming margin development in Domain Marketing in the second quarter 2012.”

While this may seem like a bad thing, there’s a silver lining for some of Sedo’s larger domain parking clients. When asked for comment, Sedo.com CEO Tobias Flaitz told Domain Name Wire:

Sedo Holding AG is the publicly traded parent company of Sedo and our sister company affilinet. Sedo Holding’s update indicates an adjustment of the expected earnings for 2012 to fit in line with current economic trends and a Sedo initiative to provide a higher payout to valuable customers. The combination of Sedo’s highly professional domain parking and trading offers gives domain owners the optimum possibility to monetize best and participate in market trends. With several months of consecutive growth, and record high domain prices in March 2012, the forecast is still very positive.

If a parking company’s earnings forecast is adjusted downward in part because it’s paying out more to its most valuable clients, that may be a good thing for some Domain Name Wire readers…


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  3. Sedo Holding Revenue Drops, Value of Domain Portfolio Falls

Sedo Domain Revenue Falls Thanks to Domain Parking

May 11, 2011Domain Parking, Domaining, Domainnamewire, sedo, sedo holdingComments Off on Sedo Domain Revenue Falls Thanks to Domain Parking

Revenue down as domain parking continues to slide.

Sedo Holding’s revenue from its domain name segment fell 6.3% in the first quarter of 2011 compared to the same quarter in 2010, the company disclosed in a financial report (pdf) today.

As with results reported in its annual report for last year, the company blames falling domain name parking revenues for the decline.

At the end of the first quarter the company was monetizing 6.3 million domain names, down from 7.1 million at the end of Q1 2010. However, this fall is largely attributed to the change to javascript based advertising on parked domains. Domains that were previously counted but received only bot traffic (or other traffic not recognized by javascript) have been dropped from the number.

The company says it has 18.3 million domain names listed for sale and boasts 1.2 million registered users.

Sedo plans to more aggressively work on domains in its own portfolio that are marketable in the “short-term”, and to drop loss-making domain names.

Revenue for Sedo Holding as a whole was up compared to the same quarter last year thanks to stronger sales in its affiliate marketing business.


© DomainNameWire.com 2011.

Get Certified Parking Stats at DNW Certified Stats.

Related posts:

  1. Sedo Domain Parking Revenue Down, Sales Up
  2. Sedo Holding Revenue Drops, Value of Domain Portfolio Falls
  3. Sedo 2008 Revenue Falls to EUR 54.7 Million