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BodogBrand Announces it is Buyer

June 1, 2010Domain Sales, Domaining, Domainnamewire, Moniker, slots.comComments Off on BodogBrand Announces it is Buyer

Popular online poker brand is buyer of

Bodog Brand, owner and licensor of the Bodog gambling brand, has announced that it was the mystery buyer of last month, and that it paid a bit more than previously reported. In a press release, the company announced that it paid GBP 4,000,000 for the domain, which equates to about $5.8 million USD a today’s exchange rates.

Calvin Ayre, founder of the Bodog brand, stated: “The internet really has changed how we do business – I sat on a bar stool in London’s L’Atelier restaurant bidding millions for one of the biggest gaming domains in the world!”

Maybe so, although it sounds like the deal was finally consummated offline with some behind-the-scenes haggling between broker Moniker and the buyer and seller, or at least to get the seller to accept the winning bid.

Bodog believes is the second best online gambling domain name after, even better than

After, we feel that is the best gaming domain in the world. Bigger even than because there are no strong brands in this space and slots are far more universal than poker. Just look at the amount of space a casino devotes to slots over poker, added to which it’s simple to spell and easy to remember.

(via TechCrunch)

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