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Go Daddy CEO Warren Adelman steps down

July 30, 2012Domain Registrars, Domaining, Domainnamewire, go daddy ceo, godaddy.com, warren adelmanComments Off on Go Daddy CEO Warren Adelman steps down

The world’s largest domain name registrar is seeking a new CEO.


Warren Adelman

Warren Adelman is stepping down as CEO of Go Daddy, the company announced today.

He will remain with the company as Special Advisor for Strategy and Global Policy.

Adelman was promoted to CEO of the company in December when Go Daddy closed its investment round with KKR, Silver Lake and Technology Crossover Ventures. He has been with the company for nearly a decade, previously as President and COO. During that time he helped Go Daddy grow into the world’s largest domain name registrar and shared web hosting provider.

He will be replaced on an interim basis by Scott Wagner, a member of KKR’s portfolio operations team. Wagner has been working with the company for the past year helping it on its international strategy.

In an interview with Domain Name Wire today, Go Daddy founder and executive chairman Bob Parsons said Adelman decided it was time for a break.

“He decided he’d been working really hard,” said Parsons. “He’s one of the reasons the transition went as well as it did. He’s decided ‘it’s time for me to start having some fun’.”

(If he’s looking for a role model for having fun, Parsons says he is busy running his motorcycle dealerships in Arizona.)

Parsons said his own level of involvement with Go Daddy is unlikely to change do the the CEO transition. Parsons was CEO until Adelman took over last December.

“I’ve never been uninvolved,” Parsons said. “I talk to people on a daily basis.”

Parsons is unsure if the next CEO will come from inside or outside the company. Yet the company is talking to a number of high level individuals that it wants to bring on board for various roles as it transitions from a “frat boy in college” to a more professional business.

“The number one thing when I ran [Go Daddy] was ‘we’re here to have a good time’,” he said. “We’re still here to have a good time, but our new investors, along with me, are focused on being an excellent company and having excellent growth.”

Adelman is the second high profile Go Daddy employee to make a change since the investment closed. General Counsel Christine Jones left the company in May.


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DNW Interview: Go Daddy applies for .godaddy and two other TLDs

May 9, 2012Domain Registrars, Domaining, Domainnamewire, go daddy, godaddy.com, new tlds, warren adelmanComments Off on DNW Interview: Go Daddy applies for .godaddy and two other TLDs

Warren Adelman discloses new TLD applications and discusses the challenges of offering more domain choices to customers.

Go Daddy, the world’s largest domain name registrar, has applied for three top level domains, CEO Warren Adelman told Domain Name Wire today. (News of the applications was first reported by Paul Sloan at CNET).

The company has applied for its own .brand domain .godaddy, as well as two additional top level domains (TLD). That’s a lot less than you can expect from at least one competitor.

“As the world’s largest domain name registrar, we wanted to have our own TLD,” said Adelman.

He thinks the company’s plans for the additional two TLDs will be more interesting. But he is mum on what those TLDs will be since the application process is still open.

Even bigger on the company’s radar for the next couple years is how it will offer hundreds of new TLDs to its customer base.

“No one can sell 2,000 TLDs,” he said.

Go Daddy already uses algorithms to determine which TLDs to show in domain search results. The company received a patent on its ranking system last year. Think of it like Google Adwords; registries “bid” for placement on GoDaddy.com and then are ranked based on a number of algorithms.

“We’ve done some work with it [the algorithm] and you may see it become more important in 2013 as a way for us to actually handle a fairly large number of new TLDs,” said Adelman. “All registrars will have to make decisions about how to best present TLDs to customers.”

With registry-registrar integration, Go Daddy will be able to offer its own TLDs to its customers. Although that may create a conflict, Adelman points to the company’s handling of .me as proof that it can be managed. The company helped commercialize .me, the country code for Montenegro.

“.Me started with an email I sent to the Minister of Communications in Montenegro,” Adelman said. Go Daddy has certainly promoted .me on its site, but it’s not the number one search result.

As for the company’s position on new TLDs in general, Adelman says it has always been cautious.

“We always voiced caution in the size of the rollout,” he said. “We said ‘Listen, there’s a lot of things happening simultaneously — new TLDs, IPV6, IDNs, DNNSEC. Perhaps there should be a more cautious approach.’”

Problems with ICANN’s new TLD application system are one example of unexpected challenges that can come up — and that’s just with applying. Adelman says ICANN will certainly have to explain the problems to the community at its next meeting in Prague. But he puts it in perspective.

“Every day I wake up and, generally speaking, the internet works. People kind of trivialize that accomplishment, but for the most part they’ve made sure the infrastructure is up and working and we can access IP addresses as part of the domain name system. They’ve done this in a complicated environment of various internet users.”

“2013 will be a wild year,” said Adelman.

That’s for sure.


© DomainNameWire.com 2011.

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