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Salesforce finally puts Work.com to work

September 20, 2012Domain Sales, Domaining, Domainnamewire, rypple, salesforce, work.comComments Off on Salesforce finally puts Work.com to work

Salesforce is now using work.com, a domain name it bought earlier this year.

Work.comEarlier this year I discovered that Salesforce had purchased Work.com.

It has now put the domain name to work.

The company is using the domain name for Rypple, a “social performance” platform it acquired last year.

Salesforce has a habit of buying companies and then relaunching them on great domain names. For example Jigsaw.com, which was already a good domain name, is now Data.com. It purchased Data.com for $4.5 million in a deal brokered by Moniker.

I suspect Work.com was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.


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Salesforce.com buys Work.com domain name

July 30, 2012Domain Sales, Domaining, Domainnamewire, Moniker, salesforce.com, work.comComments Off on Salesforce.com buys Work.com domain name

Another confirmation that Salesforce.com bought Work.com domain name.

In March I put together a fairly convincing argument that Salesforce.com had purchased Work.com.

Now we have another good confirmation: the nameservers on Work.com have changed to Salesforce.com. Here are the nameservers currently on the Work.com domain name:

In March I wrote about how all signs pointed to Salesforce having purchased the domain name. The whois record and brand protection company to whom the domain was registered was the same as Site.com, which Salesforce.com recently purchased. Work.com had also been listed in a Moniker auction, and Salesforce has purchased multiple names through Moniker including Data.com.

I happened to check the Work.com nameservers today when I noticed that Saleforce.com acquired another domain, GovernmentCloud.com, using the same brand protection service.

Will Work.com be for Salesforce’s push into the human resources market? We’ll have to see.


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