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Salesforce finally puts to work

September 20, 2012Domain Sales, Domaining, Domainnamewire, rypple, salesforce, work.comComments Off on Salesforce finally puts to work

Salesforce is now using, a domain name it bought earlier this year.

Work.comEarlier this year I discovered that Salesforce had purchased

It has now put the domain name to work.

The company is using the domain name for Rypple, a “social performance” platform it acquired last year.

Salesforce has a habit of buying companies and then relaunching them on great domain names. For example, which was already a good domain name, is now It purchased for $4.5 million in a deal brokered by Moniker.

I suspect was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.

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July 30, 2012Domain Sales, Domaining, Domainnamewire, Moniker,, work.comComments Off on buys domain name

Another confirmation that bought domain name.

In March I put together a fairly convincing argument that had purchased

Now we have another good confirmation: the nameservers on have changed to Here are the nameservers currently on the domain name:

In March I wrote about how all signs pointed to Salesforce having purchased the domain name. The whois record and brand protection company to whom the domain was registered was the same as, which recently purchased. had also been listed in a Moniker auction, and Salesforce has purchased multiple names through Moniker including

I happened to check the nameservers today when I noticed that acquired another domain,, using the same brand protection service.

Will be for Salesforce’s push into the human resources market? We’ll have to see.

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