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New (Lower) Click Pricing Coming to Yahoo Parking Next Quarter

December 8, 2009Domain Parking, Domaining, Domainnamewire, yahoo domain parking, yhooComments Off on New (Lower) Click Pricing Coming to Yahoo Parking Next Quarter

Changes at Yahoo! are just around the corner.

YahooA new categorization of types of Yahoo advertising traffic, thanks to a class action lawsuit, is on tap to start early next quarter.

With the release, Yahoo advertising customers will be able to choose between only getting Yahoo Search traffic or getting traffic from partners as well. Customers will be able to place premiums or, more likely, discounts on partner traffic.

While this is no different from what Google offers right now, the class action lawsuit Yahoo settled will require it to forbid parked domain names from showing up in its “premium” network.

How much this affects domain parking revenue depends on how Yahoo implements it. If it make the “premium” network only Yahoo search, and lumps everything else together in its partner network, then parking shouldn’t take too much of a hit. If it allows advertisers to adjust bids based on “premium” content sites versus parking sites, then it could be dramatic. Yahoo’s latest announcement about the changes, sent to advertisers this morning, hints at the former. That would be a good thing.

As I’ve said before, smart search advertisers know how to leverage domain parking to get a better ROI than paid search. But most of them throw the baby out with the bathwater.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Yahoo Class Action Settlement May Lead to Lower Domain Parking Earnings
  2. Yahoo Cost-Per-Click Prices Down 29% in One Month
  3. Variable Pricing Hits Yahoo Search Partners

Yahoo to Provide Ad Contracts to Department of Justice

November 18, 2009department of justice, Domain Parking, Domaining, Domainnamewire, microsoft, yahoo, yhooComments Off on Yahoo to Provide Ad Contracts to Department of Justice

DOJ probing advertising contracts for Yahoo-Microsoft search deal.

Department of JusticeDomain Name Wire has learned that Yahoo! advertising partners have received a notice that the company will be providing copies of their advertising contracts to the Department of Justice. The disclosure of this information to the Department of Justice is in conjunction with the DOJ’s review of the Yahoo-Microsoft search deal.

The request by the DOJ is being made pursuant to the Hart-Scott-Rodino Act of 1976, which established the federal pre-merger notification program. Section 7A(h) of the act requires that the documents not be made public except in administrative or judicial actions made by the DOJ or Congress. As such, the contracts will not be made available to Microsoft.

If Yahoo later learns that the DOJ plans to make the documents public, it will notify its advertising partners in advance.

The Yahoo-Microsoft deal could be a boon to domainers, but the effects won’t be seen for at least another year or two.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Dear DOJ: Don’t Slow Down Yahoo-Microsoft Deal
  2. Yahoo-Google Deal on Hold
  3. What Microsoft-Yahoo Deal Would Mean to Domainers

Yahoo Adjusts Domain Parking Revenue, Adds Transparency

September 10, 2009Domain Parking, Domaining, Domainnamewire, yahoo, yhooComments Off on Yahoo Adjusts Domain Parking Revenue, Adds Transparency

Domain name owners may see change in revenue this week.

YahooYahoo’s new click pricing algorithms kicked in mid-week in the United States, which will likely result in a small decrease in revenue for many domain name owners. Yahoo announced the change last month.

The new pricing will adjust pay-per-click prices based on the source’s quality of traffic. Industry sources tell Domain Name Wire that this change will affect long tail domain names across all keywords, whereas Yahoo’s previous traffic discounting mechanism only affected certain verticals and higher-traffic sources. Sources tell Domain Name Wire they expect revenue to decrease anywhere from 2%-12%, although smaller portfolios could see a greater change. Some domains may actually see a revenue boost if they deliver high quality traffic.

Yahoo has also released a new new Ad Delivery Report that will show the source of traffic. Combined with analytics tools, this report will show advertisers which traffic is converting for them and allow them to block domains that deliver low-performing traffic. This is similar to a tool already offered by rival Google.


© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

Related posts:

  1. Yahoo! Change May Hurt Domain Parking Revenue
  2. Variable Pricing Hits Yahoo Search Partners
  3. Parked Adds .Mobi Compliance, Yahoo Quality Score