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L.A. Company wants to relaunch delivery brand

July 24, 2012Domaining, Domainnamewire,, Uncategorized, yummy.comComments Off on L.A. Company wants to relaunch delivery brand

The brand may be re-birthed a decade later.

KozmoRemember, the bubble service that would deliver a pack of gum to you at no charge? The company raised about $250 million, tried to go public, and then went belly up.

It looks like the brand may be coming back, and it’s happening under some rather unusual circumstances.

Yummy Foods, LLC runs, a grocery delivery service in Los Angeles. Last year it was granted two U.S. trademark registrations for the term “Kozmo”, which it intends to use for its delivery service.

Registration 4,041,920 covers “Retail store and on-line retail store services featuring groceries, fruit, vegetables, bakery, dairy products, deli, beverages, breakfast foods, household cleaning products, laundry products, pet products, medicines, baby food, liquor, and tobacco.”

Registration 4,041,921 covers “Delivery of movies, books, magazines, groceries, food, beverages, and tobacco products ordered via the phone, internet, or mobile device and delivered by car or truck.”

Here’s the specimen the company submitted with its applications:

Still not convinced Yummy wants to rebirth the brand for food delivery?

It just filed a domain name dispute with World Intellectual Property Organization to get the domain name currently doesn’t resolve. Its whois record still contains the company’s old (disconnected) phone number and address. The Network Solutions whois record shows an expiration date of April 2011 but the registry expiration date is in April 2013.

It’s unlikely that anyone will respond to the domain dispute because the contact information for the domain is no longer valid. Still, this domain technically can’t be won through a UDRP by the letter of the rules. It would be impossible to show that the domain name was registered in bad faith. It was registered and used in good faith for a business model that didn’t work.

Of course, the complaint could omit that key detail and the panelist might not recall the history of the domain.

I’ve reached out to the lawyer on the trademark filings as well as’s press email contact for comment.

Before L.A. residents get their hopes up, you won’t be ordering packs of gum with no delivery charge. currently has free delivery only for orders over $100.

© 2011.

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