NameStarter.com :: domaining business blog http://namestarter.com/blog Domaining for Domainers Sun, 05 Feb 2012 17:25:31 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 GoDaddy and .Co take center stage with Super Bowl Commercials http://domainnamewire.com/2012/02/05/godaddy-and-co-take-center-stage-with-super-bowl-commercials/ http://domainnamewire.com/2012/02/05/godaddy-and-co-take-center-stage-with-super-bowl-commercials/#comments Sun, 05 Feb 2012 17:25:31 +0000 Andrew Allemann http://domainnamewire.com/?p=20483 Over 100 million will watch GoDaddy Super Bowl commercials tonight.

The world’s largest registrar along with the .co top level domain will get a lot of attention today.

That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name.

The first half commercial stars lingerie model Natalia Velez getting the body paint treatment from Jillian Michaels and Danica Patrick to promote .co. Velez was unveiled in person at DOMAINfest last week.

Many people wondered if .co got the “bang for its buck” that it expected after a similar GoDaddy commercial last year. I think we have our answer now.

The second half commercial features the Pussycat Dolls.

GoDaddy pre-released both commercials this year. It has pre-released ads in the past. This is a good strategy for the company, especially since it releases “continuations” of each commercial on Super Bowl Sunday. In other words, even if you see the commercials ahead of time you end up returning to view the continuation after the ad airs on TV. And the company doesn’t really care when you view its ads, as long as you end up on its site (and hopefully make a purchase).

Of course, pre-releasing also lets your competitors get some pre-game buzz, such as with this Name.com spoof featuring Denver running back Willis McGahee.

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Related posts:

  1. GoDaddy reveals Super Bowl commercial featuring the Pussycat Dolls
  2. GoDaddy to Advertise in 2010 Super Bowl
  3. .Co to return to Super Bowl in GoDaddy commercial

]]> http://domainnamewire.com/2012/02/05/godaddy-and-co-take-center-stage-with-super-bowl-commercials/feed/ 0 Sedo Study Shows $17m Drop In 2011 Sales http://www.domainnews.com/en/sedo-study-shows-17m-drop-in-2011-sales.html http://www.domainnews.com/en/sedo-study-shows-17m-drop-in-2011-sales.html#comments Sun, 05 Feb 2012 12:05:12 +0000 David Goldstein http://www.domainnews.com/en/sedo-study-shows-17m-drop-in-2011-sales.html Sedo logoDomain name sales totalled $84,431,965 through Sedo in 2011, the company's 2011 Annual Domain Market Study that includes a review of the fourth quarter. However this was a significant drop on the 2010 calendar year when there was $101,438,953 in sales, a drop of $17,006,988. However it should also be noted that the $13 million sale of sex.com was included in 2010 figures. ]]> Sedo logoDomain name sales totalled $84,431,965 through Sedo in 2011, the company's 2011 Annual Domain Market Study that includes a review of the fourth quarter. However this was a significant drop on the 2010 calendar year when there was $101,438,953 in sales, a drop of $17,006,988. However it should also be noted that the $13 million sale of sex.com was included in 2010 figures. ]]> http://www.domainnews.com/en/sedo-study-shows-17m-drop-in-2011-sales.html/feed/ 0 Ken Taylor Among Expert Panelists at DOMAINfest 2012 http://www.domaining.com/headline/?id=3775756&t=2 http://www.domaining.com/headline/?id=3775756&t=2#comments Sun, 05 Feb 2012 11:29:08 +0000 Ken Taylor http://www.domaining.com/headline/?id=3775756&t=2  NameSmash.com: Marksmen CEO, Ken Taylor, joined domain name valuation experts on the Thursday morning presentation at DOMAINfest 2012 in Santa Monica, CA. Ken joined moderator Lisa Box (Oversee.net), Paul Nicks (Go Daddy) and Liesbeth Mac-de Boer (Sedo) in providing advice on setting domain prices, as well as buying and selling strategies. The grou...]]>  NameSmash.com: Marksmen CEO, Ken Taylor, joined domain name valuation experts on the Thursday morning presentation at DOMAINfest 2012 in Santa Monica, CA. Ken joined moderator Lisa Box (Oversee.net), Paul Nicks (Go Daddy) and Liesbeth Mac-de Boer (Sedo) in providing advice on setting domain prices, as well as buying and selling strategies. The grou...]]> http://www.domaining.com/headline/?id=3775756&t=2/feed/ 0 Youth Fitness — Drops – Available for Reg Fee – .COM – 100+ Items — Keyword Sampling: Running… http://www.domaining.com/headline/?id=3775751&t=2 http://www.domaining.com/headline/?id=3775751&t=2#comments Sun, 05 Feb 2012 11:04:19 +0000 DomainBELL.com http://www.domaining.com/headline/?id=3775751&t=2  DropGRABS.com:  Drops - Hand Selected More than 100+ items – Available – ALL in .COM Grab for Reg Fee - Sunday - Feb. 5, 2012 * * * Local Singles Ads * * * LocalSinglesAds.com * MetroSportsCamps.com EndlessCapacit y.com CitySwapShop.com CityGrooveBand.com SnoopLocal.com Vel ocity-Space.com Velocity-Theory.com CentralValle...]]>  DropGRABS.com:  Drops - Hand Selected More than 100+ items – Available – ALL in .COM Grab for Reg Fee - Sunday - Feb. 5, 2012 * * * Local Singles Ads * * * LocalSinglesAds.com * MetroSportsCamps.com EndlessCapacit y.com CitySwapShop.com CityGrooveBand.com SnoopLocal.com Vel ocity-Space.com Velocity-Theory.com CentralValle...]]> http://www.domaining.com/headline/?id=3775751&t=2/feed/ 0 Vote For Your Favorite Super Bowl Commercial Using The Shazam App http://www.domaining.com/headline/?id=3775750&t=2 http://www.domaining.com/headline/?id=3775750&t=2#comments Sun, 05 Feb 2012 10:39:34 +0000 Michael H. Berkens http://www.domaining.com/headline/?id=3775750&t=2  The Domains: The wildly popular Shazam App, which normally tells you what song you just heard on the radio or TV or at a bar or disco. Today however with the Super Bowl it goes a lot further. I used Shazam last night during the 1st NFL Honors Award show broadcast on NBC last night and instead of getting the name and artist of one of the songs pla...]]>  The Domains: The wildly popular Shazam App, which normally tells you what song you just heard on the radio or TV or at a bar or disco. Today however with the Super Bowl it goes a lot further. I used Shazam last night during the 1st NFL Honors Award show broadcast on NBC last night and instead of getting the name and artist of one of the songs pla...]]> http://www.domaining.com/headline/?id=3775750&t=2/feed/ 0 GoDaddy.com / .co 2012 Super Bowl Home Page Revealed http://www.domaining.com/headline/?id=3775746&t=2 http://www.domaining.com/headline/?id=3775746&t=2#comments Sun, 05 Feb 2012 10:04:05 +0000 Jamie Zoch http://www.domaining.com/headline/?id=3775746&t=2  DotWeekly: GoDaddy.com is prepping for the big game today and has already changed its home page hours before the Super Bowl® is ready to air. The main focus on the home page is for the two Super Bowl commercials they are running with a large video box and they also added GoDaddy Girl® Jillian Michaels alongside]]>  DotWeekly: GoDaddy.com is prepping for the big game today and has already changed its home page hours before the Super Bowl® is ready to air. The main focus on the home page is for the two Super Bowl commercials they are running with a large video box and they also added GoDaddy Girl® Jillian Michaels alongside]]> http://www.domaining.com/headline/?id=3775746&t=2/feed/ 0 WIPO: Trademark Rights Protection Mechanisms for New gTLDs http://www.domainnews.com/en/wipo-trademark-rights-protection-mechanisms-for-new-gtlds.html http://www.domainnews.com/en/wipo-trademark-rights-protection-mechanisms-for-new-gtlds.html#comments Sun, 05 Feb 2012 09:36:08 +0000 David Goldstein http://www.domainnews.com/en/wipo-trademark-rights-protection-mechanisms-for-new-gtlds.html WIO logoFor ICANN’s New gTLD Program, a range of “Rights Protection Mechanisms” (RPMs) has been established. Prior to any new gTLDs being approved and becoming operational, these new gTLD RPMs include pre-delegation objection procedures described in more detail on the Center’s dedicated portal: Legal Rights Objections under ICANN’s New gTLD Program – Filing a Legal Rights Objection at WIPO: What You Need To Know. ]]> WIO logoFor ICANN’s New gTLD Program, a range of “Rights Protection Mechanisms” (RPMs) has been established. Prior to any new gTLDs being approved and becoming operational, these new gTLD RPMs include pre-delegation objection procedures described in more detail on the Center’s dedicated portal: Legal Rights Objections under ICANN’s New gTLD Program – Filing a Legal Rights Objection at WIPO: What You Need To Know. ]]> http://www.domainnews.com/en/wipo-trademark-rights-protection-mechanisms-for-new-gtlds.html/feed/ 0 Papa Johns Sponsors Wrong Super Bowl http://www.domaining.com/headline/?id=3775742&t=2 http://www.domaining.com/headline/?id=3775742&t=2#comments Sun, 05 Feb 2012 09:26:36 +0000 Jamie Zoch http://www.domaining.com/headline/?id=3775742&t=2  DotWeekly: Papa Johns® pizza company is making a huge marketing push with the 2012 Super Bowl and is the official pizza sponsor of the game! The problem for them… they are not sure if they are sponsoring Super Bowl XLV or XLVI Right under the XLVI logo in the upper right hand corner, it states: Official]]>  DotWeekly: Papa Johns® pizza company is making a huge marketing push with the 2012 Super Bowl and is the official pizza sponsor of the game! The problem for them… they are not sure if they are sponsoring Super Bowl XLV or XLVI Right under the XLVI logo in the upper right hand corner, it states: Official]]> http://www.domaining.com/headline/?id=3775742&t=2/feed/ 0 GoDaddy and .Co take center stage with Super Bowl Commercials http://www.domaining.com/headline/?id=3775741&t=2 http://www.domaining.com/headline/?id=3775741&t=2#comments Sun, 05 Feb 2012 09:25:31 +0000 Andrew Allemann http://www.domaining.com/headline/?id=3775741&t=2  Domain Name Wire: Over 100 million will watch GoDaddy Super Bowl commercials tonight. The world’s largest registrar along with the .co top level domain will get a lot of attention today. That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name. The first half commercial stars lingerie model Natalia ...]]>  Domain Name Wire: Over 100 million will watch GoDaddy Super Bowl commercials tonight. The world’s largest registrar along with the .co top level domain will get a lot of attention today. That’s because GoDaddy will air two Super Bowl ads today, including one about the .co domain name. The first half commercial stars lingerie model Natalia ...]]> http://www.domaining.com/headline/?id=3775741&t=2/feed/ 0 Willis McGahee in Name.com Spoof of GoDaddy .CO Super Bowl Commercial http://www.domaining.com/headline/?id=3775737&t=2 http://www.domaining.com/headline/?id=3775737&t=2#comments Sun, 05 Feb 2012 08:13:59 +0000 Elliot Silver http://www.domaining.com/headline/?id=3775737&t=2  Elliot Silver: The tradition of spoofing Go Daddy’s .CO commercial has continued in 2012. Name.com posted this humorous video of Denver Broncos star running back Willis McGahee in a spoof of Godaddy’s “Body Paint” Super Bowl commercial. With all due respect to McGahee, I prefer the Godaddy commercial starring Godaddy girl Na...]]>  Elliot Silver: The tradition of spoofing Go Daddy’s .CO commercial has continued in 2012. Name.com posted this humorous video of Denver Broncos star running back Willis McGahee in a spoof of Godaddy’s “Body Paint” Super Bowl commercial. With all due respect to McGahee, I prefer the Godaddy commercial starring Godaddy girl Na...]]> http://www.domaining.com/headline/?id=3775737&t=2/feed/ 0